{"id":1314,"date":"2022-04-12T13:58:21","date_gmt":"2022-04-12T11:58:21","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=1314"},"modified":"2022-04-12T10:43:40","modified_gmt":"2022-04-12T08:43:40","slug":"accions-al-mercat-frances","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=1314","title":{"rendered":"Accions al mercat franc\u00e8s"},"content":{"rendered":"\n

Visites comercials a Par\u00eds<\/strong><\/p>\n\n\n\n

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Del 21 al 25 de febrer, el Barcelona Convention Bureau va organitzar una setmana de visites comercials a Par\u00eds amb una jornada dedicada a la regi\u00f3 de Lille.<\/p>\n\n\n\n

V\u00e0rem visitar uns 20 clients, tant ag\u00e8ncies organitzadores d’esdeveniments com clients corporatius, entre ells Groupe S’CAPE (Blue Yellow), WMH Project (FC2 Events, PHB Events, Mondial Events), Egg Events, Cezame, Ensemble, Track Events, Vatea, Acta Events, Ice Events, La Cr\u00e9ative Boutique, NSA Concept, Groupe Galleries Lafayette, Hermes International, Deloitte\/Taj, Van Cleef & Arpels, etc.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Els francesos han tornat de nou a organitzar esdeveniments, i Barcelona est\u00e0 molt present com a destinaci\u00f3 potencial. Hi ha molt de moviment per part de les ag\u00e8ncies parisenques, especialment les del Sud de Fran\u00e7a. Amb la incertesa de la COVID que encara sobrevola i les restriccions pressupost\u00e0ries, hi ha un enfocament clar en les destinacions “segures” i properes. Barcelona est\u00e0 perfectament posicionada per atreure i rebre aquests grups i esdeveniments. El repte que hem d’afrontar \u00e9s la poca antelaci\u00f3 <\/strong>amb la qual s’estan muntant els esdeveniments. Des del mes de febrer la majoria de les peticions que entren s\u00f3n per als mesos de mar\u00e7 a juny, i setembre de 2022.

D’altra banda, a Lille, ens enfrontem amb una percepci\u00f3 ja no tan antiquada, sin\u00f3 alterada, de la ciutat com a destinaci\u00f3 “de festa” i poc seriosa.  \u00c9s una apreciaci\u00f3 viciada per la falta de coneixement de la destinaci\u00f3, i amb el potencial de negoci que representa la regi\u00f3 de Lille, caldria corregir aquesta impressi\u00f3 amb m\u00e9s educaci\u00f3 mitjan\u00e7ant visites, presentacions, FAMs i contacte diligent amb els clients del Nord de Fran\u00e7a.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3: <\/strong>Cecile Dorian – cdorian@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Connexi\u00f3 Barcelona – Fran\u00e7a<\/p>\n","protected":false},"author":3,"featured_media":1317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"capcalera":[],"class_list":["post-1314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accions-promocionals"],"acf":[],"yoast_head":"\nAccions al mercat franc\u00e8s - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1314\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accions al mercat franc\u00e8s - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Connexi\u00f3 Barcelona - Fran\u00e7a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1314\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-12T11:58:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/04\/image1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2015\" \/>\n\t<meta property=\"og:image:height\" content=\"1081\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1314#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1314\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"Accions al mercat franc\u00e8s\",\"datePublished\":\"2022-04-12T11:58:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1314\"},\"wordCount\":298,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1314#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/04\/image1.jpeg\",\"articleSection\":[\"Accions Promocionals\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1314\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1314\",\"name\":\"Accions al mercat franc\u00e8s - 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