{"id":156,"date":"2021-12-07T12:50:25","date_gmt":"2021-12-07T11:50:25","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=156"},"modified":"2022-03-17T16:56:48","modified_gmt":"2022-03-17T15:56:48","slug":"lorem-accion-promocional","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=156","title":{"rendered":"Accions al mercat nord-americ\u00e0 i franc\u00e8s"},"content":{"rendered":"\n
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Setembre – novembre 2021<\/strong><\/p>\n\n\n\n

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Meet & Com<\/strong>
17-18 d\u2019octubre, Barcelona<\/p>\n\n\n\n

El 17 i 18 d\u2019octubre se celebr\u00e0 a Barcelona l\u2019esdeveniment Catalunya Business Meetings, organitzat per l\u2019ag\u00e8ncia del sector MICE Meet & Com, en col\u00b7laboraci\u00f3 amb el Catalunya Convention Bureau i el Barcelona Convention Bureau, a l\u2019Hotel W Barcelona.
L\u2019esdeveniment apleg\u00e0 unes 30 empreses directes, ag\u00e8ncies del sector MICE i associacions de Fran\u00e7a, amb 33 expositors de tot Catalunya per a un workshop\/networking.
Durant aquells dos dies, es va organitzar una jornada de cites amb diverses oportunitats de treball en xarxa en qu\u00e8 es descobria l\u2019oferta de la destinaci\u00f3 Barcelona.
Val a dir que el mercat franc\u00e8s continua expressant el seu inter\u00e8s per la nostra destinaci\u00f3. Es va fer pal\u00e8s el bon estat d\u2019\u00e0nim dels clients en tornar a dur a terme esdeveniments, amb una afinitat particular per la destinaci\u00f3 Barcelona i per Catalunya, en general.
Volem agrair a Gotland Charters i a l\u2019Hotel Majestic la seva m\u00e9s que amable col\u00b7laboraci\u00f3 en aquesta avinentesa.<\/p>\n\n\n\n

IMEX America<\/strong>
9-11 de novembre, Las Vegas<\/p>\n\n\n\n

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Amb noves dates al novembre, del 9 a l\u201911 \u2013normalment se celebra la segona setmana d\u2019octubre\u2013, el Barcelona Convention Bureau va participar en la desena edici\u00f3 de la fira IMEX America, a Las Vegas, sota el paraigua de Turespa\u00f1a. L\u2019edici\u00f3 del 2020 es va cancel\u00b7lar a causa de la covid-19.<\/p>\n\n\n\n

Aquest ha estat el primer gran esdeveniment mundial, i la trobada presencial amb el sector MICE nord-americ\u00e0, des de l\u2019inici de la pand\u00e8mia. Aix\u00ed mateix ha estat la primera edici\u00f3 d\u2019IMEX America amb el canvi de seu, ara al Centre de Convencions del Mandalay Bay.<\/p>\n\n\n\n

En el 2021, entre expositors i compradors, IMEX Am\u00e9rica ha tingut 8.605 participants (un 75% respecte a les \u00faltimes edicions precovid) i ha registrat 50.000 cites individuals amb compradors.
Dins l\u2019estand de Turespa\u00f1a i en col\u00b7laboraci\u00f3 amb el BCB, van participar dos membres DMC: A+ Solutions i another konzept. La poca pres\u00e8ncia d\u2019enguany es devia principalment a la incertesa de poder entrar als Estats Units amb les fronteres tancades a Europa i als minsos pressupostos al cap de quasi dos anys d\u2019una activitat molt redu\u00efda.<\/p>\n\n\n\n

Al final, els EUA obriren les fronteres als visitants europeus a partir del 8 de novembre, motiu pel qual la majoria dels expositors van arribar-hi tot just la nit abans de l\u2019obertura de la fira, sense poder assistir a les sessions educatives de Meeting Professionals Internacional (MPI) del dilluns.<\/p>\n\n\n\n

Altres membres del BCB presents a la fira per\u00f2 en estands propis o de les seves marques eren aquests:<\/p>\n\n\n\n

\u2022 Hilton Diagonal Mar
\u2022 Arts Barcelona
\u2022 W Barcelona
\u2022 Meli\u00e1 Hotels
\u2022 Cititravel
\u2022 Ovation
\u2022 She Spanish Heritage
\u2022 Intercontinental Barcelona<\/p>\n\n\n\n

IMEX America continua confirmant-se com una fira imprescindible per a Barcelona als EUA. La nostra \u00e9s una destinaci\u00f3 coneguda, desitjada i molt ben valorada pel client nord-americ\u00e0, per\u00f2 estan nerviosos per la idea de viatjar a l\u2019\u00e0mbit internacional, per la qual cosa haurem de refor\u00e7ar la nostra pres\u00e8ncia i la nostra estrat\u00e8gia a l\u2019Am\u00e8rica del Nord a fi de compensar aquests dos anys tan complicats.<\/p>\n\n\n\n

La predisposici\u00f3 dels compradors per generar negoci cap a Barcelona es confirmava amb una un agenda d\u2019unes 40 cites. Segons les xifres d\u2019IMEX, dels 3.420 compradors convidats i compradors assistents, un 54% eren ag\u00e8ncies, un 21% corporatius, un 16% organitzadors independents i un 9% associats. Es notava que tots els participants, tant expositors com compradors, estaven molt animats de poder-se reunir de nou.<\/p>\n\n\n\n

Hi va haver algunes petites sol\u00b7licituds d\u2019esdeveniments i, sobretot, una gran necessitat de connectar amb la destinaci\u00f3 per assegurar-se que tot an\u00e9s b\u00e9 a Barcelona, que la vida hi hagu\u00e9s retornat i que tot continu\u00e9s sent normal, evidentment, amb un inter\u00e8s per les novetats que ofereix la nostra destinaci\u00f3.<\/p>\n\n\n\n

Vam notar poca representaci\u00f3 de grans comptes com AmEx, One10, BCD Meetings & Events, Opus, EEG, Maritz o Meetings & Incentives Worldwide, Inc., entre d\u2019altres.<\/p>\n\n\n\n

En aquesta fira es van atendre 37 clients (amb 8 no-shows) i es va veure una major participaci\u00f3 per part de compradors de l\u2019Am\u00e8rica Llatina: un 9%, incloent-hi M\u00e8xic, el Brasil i l\u2019Argentina.<\/p>\n\n\n\n

Trobareu m\u00e9s estad\u00edstiques de la fira aqu\u00ed<\/a> <\/p>\n\n\n\n

\u00c9s evident que encara ha de passar un quant temps abans de tornar a l\u2019activitat i al nivell de negoci als quals estem acostumats a IMEX America i per part dels nord-americans. \u00c9s clar que la ind\u00fastria del sector MICE t\u00e9 ganes de viatjar i celebrar els esdeveniments arreu del m\u00f3n, per\u00f2 els Estats Units encara breguen amb la vacunaci\u00f3, amb menys del 50% de la poblaci\u00f3 vacunada i molta resist\u00e8ncia en aquesta q\u00fcesti\u00f3. Per les not\u00edcies, se sent a dir que hi ha molta preocupaci\u00f3 i molts problemes relacionats amb la cadena de subministrament, molt afectada per la pand\u00e8mia, aix\u00ed com molta incertesa pol\u00edtica i molts disturbis civils.<\/p>\n\n\n\n

El negoci hi \u00e9s, per\u00f2 hem de tenir paci\u00e8ncia i flexibilitat, aix\u00ed com pres\u00e8ncia al mercat si volem assegurar als nostres clients nord-americans la disponibilitat i solidesa de Barcelona com a destinaci\u00f3 per a tots els esdeveniments.<\/p>\n\n\n\n

FICP 2021 Anual Conference: Adapt, Nourish, Execute<\/strong>
14-17 de novembre, Phoenix
 
Despr\u00e9s de la fira IMEX America, vam anar a la confer\u00e8ncia anual de Financial & Insurance Conference Professionals (FICP), a Phoenix (Arizona), que se celebrava del 14 al 17 de novembre. Aquesta associaci\u00f3 t\u00e9 una comunitat de 1.500 professionals del camp de les reunions i els esdeveniments dels sectors financers i d\u2019assegurances, incloent-hi organitzadors de congressos i prove\u00efdors de la ind\u00fastria, principalment empreses gestores de viatges i hotelers. El BCB n\u2019\u00e9s membre des del 2020.<\/p>\n\n\n\n

La confer\u00e8ncia anual \u00e9s l\u2019esdeveniment en el qual es reuneixen el m\u00e0xim nombre de socis, amb una varietat de sessions educatives i formatives sobre temes d\u2019actualitat, contractes, reglamentacions, bones pr\u00e0ctiques i d\u2019altres, dedicades a inspirar, com ara unes accions de responsabilitat social, i m\u00faltiples oportunitats de networking.<\/p>\n\n\n\n

En aquest primer acte presencial des del comen\u00e7ament de la pand\u00e8mia, hi van participar uns 485 membres, amb una proporci\u00f3 d\u2019un organitzador de congressos per tres prove\u00efdors. Es tractava, com en tots aquests grans esdeveniments actuals que estrenen reunions presencials, de tornar a prendre contacte, de mica en mica, amb companys i de reprendre relacions professionals despr\u00e9s de gaireb\u00e9 dos anys sense tracte.<\/p>\n\n\n\n

Com indica el t\u00edtol de l\u2019esdeveniment, la confer\u00e8ncia se centr\u00e0 en com s\u2019adaptar\u00e0 ara la ind\u00fastria de les reunions a una nova realitat postcovid, com nodrir els nostres esdeveniments i com dur-los a terme.<\/p>\n\n\n\n

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El mercat nord-americ\u00e0 d\u2019esdeveniments professionals sembla actiu, si m\u00e9s no al seu territori. Vam veure moviment a l\u2019IMEX, per\u00f2 des de FICP no hem pogut apreciar una determinaci\u00f3 imminent per a organitzar esdeveniments internacionals m\u00e9s enll\u00e0 del Carib.<\/p>\n\n\n\n

D\u2019una banda, caldr\u00e0 tenir paci\u00e8ncia; per\u00f2, d\u2019altra banda, ser\u00e0 important anar a cercar el negoci i no esperar que es decideixin a venir. Malgrat que la destinaci\u00f3 Barcelona \u00e9s de les m\u00e9s apreciades pel sector MICE americ\u00e0, la pand\u00e8mia ha provocat que la compet\u00e8ncia estigui m\u00e9s motivada que mai.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3:<\/strong> Cecile Dorian – cdorian@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

IMEX Am\u00e9rica, FICP Annual Conference i Meet & Com<\/p>\n","protected":false},"author":2,"featured_media":1030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"capcalera":[],"class_list":["post-156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accions-promocionals"],"acf":[],"yoast_head":"\nAccions al mercat nord-americ\u00e0 i franc\u00e8s - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=156\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accions al mercat nord-americ\u00e0 i franc\u00e8s - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"IMEX Am\u00e9rica, FICP Annual Conference i Meet & Com\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=156\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-07T11:50:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-17T15:56:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/ficp1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1299\" \/>\n\t<meta property=\"og:image:height\" content=\"591\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"programacion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"programacion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=156#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=156\"},\"author\":{\"name\":\"programacion\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/ea05811c374af4c2c2fd9f4374f51152\"},\"headline\":\"Accions al mercat nord-americ\u00e0 i franc\u00e8s\",\"datePublished\":\"2021-12-07T11:50:25+00:00\",\"dateModified\":\"2022-03-17T15:56:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=156\"},\"wordCount\":1237,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=156#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/ficp1.jpg\",\"articleSection\":[\"Accions Promocionals\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bcbnews.barcelonaturisme.com\/?p=156#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=156\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=156\",\"name\":\"Accions al mercat nord-americ\u00e0 i franc\u00e8s - 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