{"id":1884,"date":"2022-06-13T10:05:00","date_gmt":"2022-06-13T08:05:00","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=1884"},"modified":"2022-06-20T11:29:14","modified_gmt":"2022-06-20T09:29:14","slug":"barcelona-destino-ciencia","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=1884&lang=es","title":{"rendered":"Barcelona, destino ciencia."},"content":{"rendered":"\n

Nuevo programa de Turismo de Barcelona para impulsar el turismo cient\u00edfico.<\/strong><\/h3>\n\n\n\n
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Turismo de Barcelona ha presentado \u201cBarcelona, destino ciencia\u201d, un nuevo programa ideado para promocionar el turismo cient\u00edfico mediante la creaci\u00f3n de productos cient\u00edficos y tecnol\u00f3gicos. Se trata de una iniciativa cuyo objetivo es crear nuevos recursos tur\u00edsticos para diversificar y adecuar el relato de Barcelona en consonancia con los atributos de la ciudad. De este modo, el Consorcio presenta una nueva l\u00ednea de propuestas alrededor de la oferta tur\u00edstica, que tiene como eje tem\u00e1tico la ciencia, la tecnolog\u00eda y la innovaci\u00f3n.<\/p>\n\n\n\n

Esta propuesta pone el conocimiento cient\u00edfico al alcance del p\u00fablico visitante, siendo esta acci\u00f3n parte del Plan 2020-2023, que quiere situar a Barcelona como ciudad de ciencia a nivel nacional e internacional. Es una propuesta de valor que cumple con les tres 3D: Diversificaci\u00f3n, Desestacionalizaci\u00f3n y Descentralizaci\u00f3n del turismo, y que evidencia la importancia del discurso cient\u00edfico en la sociedad.<\/p>\n\n\n\n

Por este motivo, se ha creado un programa con nuevos contenidos en torno a la ciencia y con productos y experiencias tur\u00edsticas diversas, como rutas cient\u00edficas<\/a> o visitas a espacios y centros. Algunas de estas experiencias se han programado a medida, con el objetivo de promocionar y dar a conocer los diferentes equipamientos de la ciudad.<\/p>\n\n\n\n

Para promocionar el programa se ha llevado a cabo una estrategia de comunicaci\u00f3n para alcanzar, por un lado, al interlocutor profesional del ecosistema cient\u00edfico y a los visitantes que asisten a congresos m\u00e9dicos, cient\u00edficos y tecnol\u00f3gicos (como ISE o el europeo de Cardiolog\u00eda), y por el otro, al gran p\u00fablico final que elije Barcelona como destino de sus vacaciones. Para visibilizar e internacionalizar esta nueva oferta cient\u00edfica, se ha llevado a cabo una campa\u00f1a con un v\u00eddeo <\/a><\/strong>con el que se pretende llegar al p\u00fablico final seg\u00fan diferentes perfiles, partiendo de los atractivos de la ciudad.<\/p>\n\n\n\n

\u201cBarcelona, Destino Ciencia\u201d presenta 46 lugares de inter\u00e9s, as\u00ed como visitas clasificadas seg\u00fan cada disciplina. Se trata, en definitiva, de una selecci\u00f3n de puntos de inter\u00e9s que tienen como denominador com\u00fan la divulgaci\u00f3n de la ciencia, la tecnolog\u00eda y la innovaci\u00f3n. Tambi\u00e9n se han creado 7 rutas cient\u00edficas, en colaboraci\u00f3n con la Fundaci\u00f3n Catalana para la Investigaci\u00f3n y la Innovaci\u00f3n (FCRI), con motivo de conocer el legado de la ciudad en materia de ciencia. La oferta alrededor de la ciencia se complementa con una Agenda tem\u00e1tica<\/a>, que se actualiza diariamente con todos los eventos y actos en torno a la ciencia y la tecnolog\u00eda que tienen lugar en la ciudad.<\/p>\n\n\n\n

Por \u00faltimo, decir que para impulsar la nueva propuesta tur\u00edstica se le ha aplicado un tratamiento comercial como a cualquier producto tem\u00e1tico, de manera que se ha creado una tarjeta o carnet con descuentos (Science Card<\/a>) de hasta el 50% para a visitar 28 espacios o centros cient\u00edficos, como por ejemplo el Supercomputing Center, la Real Academia de Farmacia o la Fundaci\u00f3n Ramon Pla Armengol.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nuevo programa de Turisme de Barcelona para impulsar el turismo cient\u00edfico<\/p>\n","protected":false},"author":3,"featured_media":1885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"capcalera":[],"class_list":["post-1884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"\nBarcelona, destino ciencia. - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1884&lang=es\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barcelona, destino ciencia. - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Nuevo programa de Turisme de Barcelona para impulsar el turismo cient\u00edfico\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1884&lang=es\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-13T08:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-20T09:29:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/06\/M_OficinaTurisme_Twitter_1200x675-ENG.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1884&lang=es#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1884&lang=es\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"Barcelona, destino ciencia.\",\"datePublished\":\"2022-06-13T08:05:00+00:00\",\"dateModified\":\"2022-06-20T09:29:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1884&lang=es\"},\"wordCount\":530,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1884&lang=es#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/06\/M_OficinaTurisme_Twitter_1200x675-ENG.jpg\",\"articleSection\":[\"Noticias\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1884&lang=es\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1884&lang=es\",\"name\":\"Barcelona, destino ciencia. - 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