{"id":1896,"date":"2022-06-13T11:06:00","date_gmt":"2022-06-13T09:06:00","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=1896"},"modified":"2022-06-20T11:28:29","modified_gmt":"2022-06-20T09:28:29","slug":"barcelona-destino-ciencia","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=1896","title":{"rendered":"Barcelona, dest\u00ed ci\u00e8ncia"},"content":{"rendered":"\n

Nou programa de Turisme de Barcelona per impulsar el turisme cient\u00edfic.<\/strong><\/strong><\/h3>\n\n\n\n
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Turisme de Barcelona ha presentat \u201cBarcelona, dest\u00ed ci\u00e8ncia\u201d, un nou programa pensat per promoure el turisme cient\u00edfic a trav\u00e9s de la creaci\u00f3 de productes cient\u00edfics i tecnol\u00f2gics. Es tracta d\u2019una iniciativa que s\u2019emmarca en l\u2019objectiu de crear nous recursos tur\u00edstics<\/strong> per tal de diversificar i adequar el relat de Barcelona d\u2019acord amb els atributs de la ciutat. El Consorci presenta, aix\u00ed, tota una nova l\u00ednia de propostes al voltant de l\u2019oferta tur\u00edstica que t\u00e9 com a eix tem\u00e0tic la ci\u00e8ncia, tecnologia i la innovaci\u00f3,<\/strong> posant el coneixement cient\u00edfic a l\u2019abast del p\u00fablic visitant i en el marc del Pla 2020-2023 que vol situar Barcelona com a ciutat de ci\u00e8ncia a nivell nacional i internacional.<\/p>\n\n\n\n

Per aix\u00f2, s\u2019ha creat un programa amb nous continguts al voltant de la ci\u00e8ncia, amb productes i experi\u00e8ncies tur\u00edstiques com rutes cient\u00edfiques, visites a espasi i centres, alguns d\u2019ells programats a mida per promoure i donar a con\u00e8ixer els diferents equipaments de la ciutat.<\/p>\n\n\n\n

Per promocionar el programa s\u2019ha fet una estrat\u00e8gia de comunicaci\u00f3<\/strong> per arribar tant a l\u2019interlocutor professional de l\u2019ecosistema cient\u00edfic i dels visitants que assisteixen a congressos m\u00e8dics, cient\u00edfics i tecnol\u00f2gics com ISE o l\u2019europeu de Cardiologia, com tamb\u00e9 al gran p\u00fablic final que vol venir a Barcelona a passar unes vacances. Per donar visibilitat i internacionalitzar a la nova oferta cient\u00edfica, s\u2019ha fet una campanya amb un v\u00eddeo<\/a> <\/strong>que pret\u00e9n arribar al p\u00fablic final segons diferents perfils, a partir dels atractius de la ciutat.<\/p>\n\n\n\n

Barcelona, Dest\u00ed Ci\u00e8ncia\u201d presenta 46 llocs d\u2019inter\u00e8s i visites <\/strong>classificades segons cada disciplina. Es tracta en definitiva d\u2019una selecci\u00f3 de punts d’inter\u00e8s que tenen com a denominador com\u00fa la divulgaci\u00f3 de la ci\u00e8ncia, la tecnologia i la innovaci\u00f3. Els museus de ci\u00e8ncia, el superordinador m\u00e9s potent de l’Estat espanyol o un teatre anat\u00f2mic del segle XVIII s\u00f3n algunes de les propostes. Tamb\u00e9 s\u2019han creat 7 rutes cient\u00edfiques<\/strong><\/a> , en col\u00b7laboraci\u00f3 amb la Fundaci\u00f3 Catalana per a la Recerca i la Innovaci\u00f3 (FCRi) , per a con\u00e8ixer el llegat de la ciutat en ci\u00e8ncia.<\/p>\n\n\n\n

L\u2019oferta al voltant de la ci\u00e8ncia es complementa amb una Agenda tem\u00e0tica <\/strong><\/a>,<\/strong> que es podr\u00e0 consultar a Visitbarcelona<\/a> i que es va actualitzant a diari, amb tots els esdeveniments i actes que es produeixen a la ciutat al voltant de la ci\u00e8ncia i la tecnologia.<\/p>\n\n\n\n

Per impulsar la nova proposta tur\u00edstica s\u2019ha creat una targeta o carnet (Card Science<\/a>) amb descomptes de fins al 50% per a visitar 28 espais o centres cient\u00edfics<\/strong> com ara el Supecomputing Center, la Reial Acad\u00e8mia de Farm\u00e0cia o la Fundaci\u00f3 Ramon Pla Armengol\u200b.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nou programa de Turisme de Barcelona per impulsar el turisme cient\u00edfic<\/p>\n","protected":false},"author":3,"featured_media":1886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"capcalera":[],"class_list":["post-1896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":[],"yoast_head":"\nBarcelona, dest\u00ed ci\u00e8ncia - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1896\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barcelona, dest\u00ed ci\u00e8ncia - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Nou programa de Turisme de Barcelona per impulsar el turisme cient\u00edfic\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1896\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-13T09:06:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-20T09:28:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/06\/M_OficinaTurisme_Twitter_1200x675-ENG.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1896#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1896\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"Barcelona, dest\u00ed ci\u00e8ncia\",\"datePublished\":\"2022-06-13T09:06:00+00:00\",\"dateModified\":\"2022-06-20T09:28:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1896\"},\"wordCount\":501,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1896#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/06\/M_OficinaTurisme_Twitter_1200x675-ENG.jpg\",\"articleSection\":[\"Not\u00edcies\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1896\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1896\",\"name\":\"Barcelona, dest\u00ed ci\u00e8ncia - 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