{"id":1910,"date":"2022-06-13T11:30:00","date_gmt":"2022-06-13T09:30:00","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=1910"},"modified":"2022-06-15T08:30:40","modified_gmt":"2022-06-15T06:30:40","slug":"barcelona-gastrorevolucion","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=1910","title":{"rendered":"Barcelona Gastrorevoluci\u00f3"},"content":{"rendered":"\n

Turisme de Barcelona llan\u00e7a una campanya per promocionar l\u2019excel\u00b7l\u00e8ncia gastron\u00f2mica que viu la ciutat<\/h3>\n\n\n\n
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Es tracta d’una nova campanya de promoci\u00f3 nacional i internacional que pret\u00e9n rellan\u00e7ar Barcelona com a destinaci\u00f3 de refer\u00e8ncia en excel\u00b7l\u00e8ncia gastron\u00f2mica, i dinamitzar l\u2019economia del visitant i del sector de la restauraci\u00f3 destacant valors entorn l\u2019alta gastronomia com la innovaci\u00f3, el talent i la creativitat.<\/p>\n\n\n\n

Una campanya que es basa en el gran moment que viu la ciutat com a destinaci\u00f3 gastron\u00f2mica de qualitat gr\u00e0cies a una nova generaci\u00f3 de cuiners que han seguit l\u2019esperit d\u2019aquell moviment protagonitzat per noms com Ferran Adri\u00e0<\/strong>, Carme Ruscalleda<\/strong> o els germans Roca <\/strong>i que han fet dels seus projectes restaurants de refer\u00e8ncia a nivell nacional i internacional.<\/p>\n\n\n\n

S\u00f3n xefs que no superen la quarantena, professionals compromesos i emprenedors, amb projectes de restauraci\u00f3 personals, singulars i que continuen amb l\u2019ADN de la cuina de Barcelona<\/strong>. Influenciats no tant per una cuina o una t\u00e8cnica determinades, sin\u00f3 per un esperit marcat per la passi\u00f3 amb all\u00f2 que fan, les ganes de compartir i el risc. Aquest esperit de la cuina catalana d\u2019avantguarda \u00e9s el que ha portat al consorci a fer una campanya que es llan\u00e7a aquest mes per\u00f2 que est\u00e0 pensada perqu\u00e8 tingui un llarg recorregut.<\/p>\n\n\n\n

La campanya es fixa en aquells restaurants consolidats i de gran prestigi, per\u00f2, posa l\u2019accent en el fet d\u2019haver convertit la ciutat en un camp de proves per a molts joves cuiners oberts a rebre les influ\u00e8ncies d\u2019arreu apostant pel producte de proximitat. Els seus projectes han contribu\u00eft de manera decisiva a democratitzar l\u2019alta cuina, acostant-la a un gran p\u00fablic.<\/p>\n\n\n\n

La campanya \u201cLa revoluci\u00f3 gastron\u00f2mica continua a Barcelona\u201d <\/a><\/strong>incideix en 4 grans eixos sobre els quals Barcelona excel\u00b7leix en oferta gastron\u00f2mica destacant els valors de l\u2019alta cuina al voltant de la sostenibilitat i la innovaci\u00f3:<\/p>\n\n\n\n

1) Genialitat i innovaci\u00f3<\/strong><\/p>\n\n\n\n

2) Respecte per la tradici\u00f3<\/strong> mirant al futur<\/p>\n\n\n\n

3) Sostenibilitat<\/strong><\/p>\n\n\n\n

4) Producte<\/strong> (local i de temporada)<\/p>\n\n\n\n

En el relat de la campanya s\u2019utilitza la gastronomia com a eix per transmetre un estil de vida concret i aut\u00e8ntic tornant a les arrels, on la revoluci\u00f3 \u00e9s apostar per la qualitat i la proximitat del producte, amb el respecte per les tradicions i la recerca d\u2019una vida senzilla i una experi\u00e8ncia aut\u00e8ntica i confortable.<\/p>\n\n\n\n

Veure v\u00eddeo<\/strong>.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La revoluci\u00f3 gaston\u00f2mica continua a Barcelona<\/p>\n","protected":false},"author":3,"featured_media":1922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"capcalera":[],"class_list":["post-1910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":[],"yoast_head":"\nBarcelona Gastrorevoluci\u00f3 - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1910\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barcelona Gastrorevoluci\u00f3 - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"La revoluci\u00f3 gaston\u00f2mica continua a Barcelona\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1910\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-13T09:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-15T06:30:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/06\/gastro3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1910#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1910\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"Barcelona Gastrorevoluci\u00f3\",\"datePublished\":\"2022-06-13T09:30:00+00:00\",\"dateModified\":\"2022-06-15T06:30:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1910\"},\"wordCount\":418,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1910#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/06\/gastro3.jpg\",\"articleSection\":[\"Not\u00edcies\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1910\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=1910\",\"name\":\"Barcelona Gastrorevoluci\u00f3 - 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