{"id":2368,"date":"2022-09-15T10:42:07","date_gmt":"2022-09-15T08:42:07","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=2368"},"modified":"2022-09-16T13:34:31","modified_gmt":"2022-09-16T11:34:31","slug":"accions-comercials-al-mercat-nord-america","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=2368","title":{"rendered":"Accions al mercat nord-americ\u00e0"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>TIMES ARE CHANGING: el roadshow de membres Am\u00e8rica-2022<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/09\/fotousa3.jpg\" alt=\"\" class=\"wp-image-2372\" width=\"358\" height=\"268\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/09\/fotousa3.jpg 1024w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/09\/fotousa3-300x225.jpg 300w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/09\/fotousa3-768x576.jpg 768w\" sizes=\"(max-width: 358px) 100vw, 358px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/09\/fotousa1.jpg\" alt=\"\" class=\"wp-image-2374\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/09\/fotousa1.jpg 1000w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/09\/fotousa1-300x200.jpg 300w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/09\/fotousa1-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong>20-24 de juny, Nord Am\u00e8rica<\/strong> &#8211; el Barcelona Convention Bureau va organitzar la 4a edici\u00f3 del Roadshow de membres a tres ciutats de Nord Am\u00e8rica: Toronto, Des Moines i Nova York. Els socis del BCB que van participar van ser:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Hotels 5*: Majestic Hotel &amp; Spa, Palace Barcelona, Torre Hyatt Regency Barcelona i W Barcelona<\/li><li>Hotels 4*: Hotel Condes Barcelona<\/li><li>DMC: A+ Solutions i Spanish Heritage DMC<\/li><\/ul>\n\n\n\n<p>A causa de la pand\u00e8mia mundial, els esdeveniments organitzats per prove\u00efdors (destinacions, hotels, etc.) es van aturar o es van dur a terme virtualment durant dos anys. Una vegada que el CDC va comen\u00e7ar a relaxar les pautes i els pa\u00efsos van tornar a obrir-se amb restriccions limitades o sense restriccions, els prove\u00efdors van veure una oportunitat per a reprendre les activitats presencials en el mercat nord-americ\u00e0. No obstant aix\u00f2, <strong>a causa dels canvis clau en el mercat,<\/strong> <strong>el BCB es va trobar amb els seg\u00fcents reptes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Clients fescentralitzats<\/strong>: el treball remot ha propiciat una menor concentraci\u00f3 en \u00e0rees metropolitanes.<\/li><li><strong>Obstacles de l&#8217;oficina<\/strong>: els ecosistemes de treball h\u00edbrids als EUA han arribat per a quedar-se. Confirmar cites i fer visites comercials en les oficines \u00e9s un desafiament, a m\u00e9s que moltes oficines tenen restriccions i limitacions quan es permeten visites en persona.<\/li><li>\u201c<strong>Breaking the Bank\u201d:<\/strong> Els costos de lloguer d&#8217;autom\u00f2bils, hotels i esdeveniments estan al punt m\u00e9s alt.<\/li><li><strong>Personal esc\u00e0s<\/strong>: els equips de <em>meeting planners<\/em> han patit una reducci\u00f3 de personal i els que queden es troben amb el doble de feina.<\/li><\/ul>\n\n\n\n<p>Tots els factors anteriors van soscavar notablement l&#8217;\u00e8xit i el ROI del Roadshow d&#8217;enguany. Aconseguir RSVPs per a cada esdeveniment i confirmacions va ser el desafiament m\u00e9s gran del BCB. El resultat final del Roadshow no va complir amb les expectatives i tampoc va assolir l&#8217;\u00e8xit dels \u00faltims tres roadshows previs a la pand\u00e8mia. La corba d&#8217;aprenentatge per a totes les parts involucrades a planificar i participar en aquest projecte va ser important. En cas de no haver fet l&#8217;esfor\u00e7 per implementar esdeveniments <em>face to face<\/em>, no haur\u00edem estat conscients de tots aquests desafiaments.<\/p>\n\n\n\n<p>En aquest repte en el qual <strong>vam continuar posicionant Barcelona com THE Place to Meet<\/strong>, vam con\u00e8ixer i connectar amb grans persones i professionals. Va ser tamb\u00e9 una excel\u00b7lent oportunitat, com a equip i com a destinaci\u00f3, per contribuir amb el nostre temps, el nostre saber fer i els nostres mitjans amb algunes causes i ONG com:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Des Moines: Every Step Foundation<\/strong> <a href=\"http:\/\/www.everystep.org\/about\/foundation\">www.everystep.org\/about\/foundation<\/a>.<\/li><li><strong>Nueva York: <\/strong>ECPAT &#8211; <a href=\"https:\/\/ecpat.org\/\">https:\/\/ecpat.org\/<\/a>, UNICEF: Children in Ukraine &#8211; <a href=\"https:\/\/www.unicef.org\/emergencies\/war-ukraine-pose-immediate-threat-children\">https:\/\/www.unicef.org\/emergencies\/war-ukraine-pose-immediate-threat-children<\/a>, World Central Kitchen \u2013 <a href=\"http:\/\/www.wck.org\/\">www.wck.org<\/a><\/li><\/ul>\n\n\n\n<p>Per al futur, hem de continuar enfocant tamb\u00e9 el nostre temps i recursos en el que \u00e9s realment estrat\u00e8gic. La nostra prioritat i objectiu ha de ser continuar treballant estretament amb els <em>meetings planners.<\/em> Hem de crear l&#8217;estrat\u00e8gia per a identificar on van i quins s\u00f3n els esdeveniments que els entusiasmen.<\/p>\n\n\n\n<p><strong>Per a m\u00e9s informaci\u00f3: <\/strong>Cecile Dorian &#8211; <a href=\"mailto:cdorian@barcelonaturisme.com\">cdorian@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Connexi\u00f3 Barcelona- Estats Units<\/p>\n","protected":false},"author":3,"featured_media":2369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"capcalera":[],"class_list":["post-2368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accions-promocionals"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Accions al mercat nord-americ\u00e0 - 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