{"id":2377,"date":"2022-09-15T10:42:07","date_gmt":"2022-09-15T08:42:07","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=2377"},"modified":"2022-09-16T13:35:03","modified_gmt":"2022-09-16T11:35:03","slug":"accions-comercials-al-mercat-nord-america","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=2377&lang=es","title":{"rendered":"Acciones en el mercado norteamericano"},"content":{"rendered":"\n

TIMES ARE CHANGING: el roadshow de miembros America-2022<\/strong><\/p>\n\n\n\n

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20-24 de junio, Norte Am\u00e9rica<\/strong> \u2013 El Barcelona Convention Bureau organiz\u00f3 la 4\u00aa edici\u00f3n del Roadshow Miembros Barcelona <\/strong>en tres ciudades de Norte Am\u00e9rica: Toronto, Des Moines y Nueva York.<\/strong> Los socios del BCB que participaron fueron:<\/p>\n\n\n\n

\u2022 Hoteles 5: Majestic Hotel & Spa, Palace Barcelona, Torre Hyatt Regency Barcelona y W Barcelona \u2022 Hoteles 4<\/em>: Hotel Condes Barcelona
\u2022 DMC: A+ Solutions y Spanish Heritage DMC<\/p>\n\n\n\n

Debido a la pandemia mundial, los eventos organizados por proveedores (destinos, hoteles, etc.) se detuvieron o se llevaron a cabo de forma virtual durante dos a\u00f1os. Una vez que el CDC relaj\u00f3 las pautas y los pa\u00edses volvieron a abrirse con restricciones limitadas o sin restricciones, los proveedores vieron una oportunidad para retomar las actividades presenciales en el mercado norteamericano. No obstante, a causa de cambios clave en el mercado, el BCB se top\u00f3 con los siguientes retos:
\u2022 Clientes descentralizados: el trabajo remoto ha proporcionado una menor concentraci\u00f3n en \u00e1reas metropolitanas.
\u2022 Obst\u00e1culos de la oficina: los ecosistemas de trabajo h\u00edbridos en EUA han llegado para quedarse. Confirmar citas y realizar visitas comerciales en las oficinas es un desaf\u00edo, adem\u00e1s de que muchas oficinas tienen restricciones y limitaciones cuando se permiten visitas en persona.
\u2022 \u201cBreaking the bank\u201d: los costes de alquiler de autom\u00f3viles, hoteles y eventos est\u00e1n en su punto m\u00e1s alto.
\u2022 Escaso personal: los equipos de meeting planners han sufrido una reducci\u00f3n de personal y los que quedan se encuentran con el doble de trabajo.<\/p>\n\n\n\n

Todos los factores anteriores socavaron notablemente el \u00e9xito y el ROI del Roadshow de este a\u00f1o. Conseguir RSVPs para cada evento y confirmaciones fue el mayor desaf\u00edo del BCB. El resultado final del Roadshow no cumpli\u00f3 con las expectativas y tampoco consigui\u00f3 alcanzar el \u00e9xito de los \u00faltimos tres roadshows previos a la pandemia. La curva de aprendizaje para todas las partes involucradas en planificar y participar en este proyecto fue importante. De no haber hecho el esfuerzo por implementar eventos face to face, no habr\u00edamos sido conscientes de todos estos desaf\u00edos.<\/p>\n\n\n\n

En este reto en el que continuamos posicionando Barcelona como THE Place to Meet, conocimos y conectamos con grandes personas y profesionales. Fue tambi\u00e9n una excelente oportunidad, como equipo y como destino, para contribuir con nuestro tiempo, nuestro saber hacer y nuestros medios con algunas causas y ONGs como:<\/p>\n\n\n\n

\u2022 Des Moines: Every Step Foundation www.everystep.org\/about\/foundation.<\/a>
\u2022 Nueva York: ECPAT – https:\/\/ecpat.org\/, UNICEF: Children in Ukraine – https:\/\/www.unicef.org\/emergencies\/war-ukraine-pose-immediate-threat-children, World Central Kitchen \u2013 www.wck.org<\/a><\/p>\n\n\n\n

Para el futuro, debemos seguir enfocando tambi\u00e9n nuestro tiempo y recursos en lo que es realmente estrat\u00e9gico. Nuestra prioridad y objetivo debe ser seguir trabajando estrechamente con los meetings planners. Debemos crear la estrategia para identificar d\u00f3nde van y cu\u00e1les son los eventos que les entusiasman.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3: <\/strong>Cecile Dorian – cdorian@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Conexi\u00f3n Barcelona- Estados Unidos<\/p>\n","protected":false},"author":3,"featured_media":2370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"capcalera":[],"class_list":["post-2377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acciones-promocionales"],"acf":[],"yoast_head":"\nAcciones en el mercado norteamericano - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2377&lang=es\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acciones en el mercado norteamericano - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Conexi\u00f3n Barcelona- Estados Unidos\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2377&lang=es\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-15T08:42:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-16T11:35:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/09\/fotousa2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1342\" \/>\n\t<meta property=\"og:image:height\" content=\"678\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2377&lang=es#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2377&lang=es\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"Acciones en el mercado norteamericano\",\"datePublished\":\"2022-09-15T08:42:07+00:00\",\"dateModified\":\"2022-09-16T11:35:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2377&lang=es\"},\"wordCount\":503,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2377&lang=es#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/09\/fotousa2.jpg\",\"articleSection\":[\"Acciones Promocionales\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2377&lang=es\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2377&lang=es\",\"name\":\"Acciones en el mercado norteamericano - 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