{"id":2739,"date":"2022-11-14T10:57:13","date_gmt":"2022-11-14T09:57:13","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=2739"},"modified":"2022-11-17T16:13:40","modified_gmt":"2022-11-17T15:13:40","slug":"campanya-de-nadal-2022","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=2739","title":{"rendered":"Campanya de Nadal 2022"},"content":{"rendered":"\n

Barcelona, l\u2019escenari de Nadal<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

S\u2019ha presentat aquesta nova campanya de promoci\u00f3 de Barcelona com a destinaci\u00f3 de Nadal a diferents pa\u00efsos i mercats emissors.<\/p>\n\n\n\n

La campanya porta l\u2019esl\u00f2gan \u201cBarcelona, l\u2019escenari de Nadal\u201d com a reflex de l\u2019extens programa cultural i nadalenc que envair\u00e0 tots els racons de la ciutat pensant en una gran diversitat de p\u00fablics. La campanya presenta amb imatges un recorregut que actua de finestra cultural per tots els escenaris, amb llenguatges universals, est\u00e8tiques i disciplines distintes, amb una nova il\u00b7luminaci\u00f3 al carrer i de cara al mar, com a principal punt diferenciador respecte altres destinacions. Recull el moment que viu la ciutat entorn les actuacions de m\u00fasica i les arts esc\u00e8niques amb manifestacions culturals interdisciplinars.<\/p>\n\n\n\n

L\u2019objectiu \u00e9s consolidar el posicionament de la ciutat com a destinaci\u00f3 de Nadal del sud d\u2019Europa tant a escala nacional com internacional fent del Nadal un referent per a la mateixa ciutadania i, en conseq\u00fc\u00e8ncia, un atractiu per als visitants.<\/p>\n\n\n\n

La campanya es presentar\u00e0 en format audiovisual \u2013en v\u00eddeo- per a mitjans com TV, Youtube i digital, i en format gr\u00e0fic pels canals f\u00edsics com premsa etc. L\u2019audiovisual \u00e9s un tr\u00e0iler de Barcelona amb alguns extractes d\u2019imatges per crear expectaci\u00f3 i emoci\u00f3 a trav\u00e9s de la m\u00fasica i una veu de meg\u00e0fon que va dirigint els preparatius del rodatge amb banda sonora de sons d\u2019ambient.<\/p>\n\n\n\n

La campanya es difondr\u00e0 pels principals mitjans de premsa escrita i audiovisuals (TV i r\u00e0dio) d\u2019\u00e0mbit nacional amb algunes insercions a mitjans i plataformes online d\u2019abast internacional.<\/p>\n\n\n\n

V\u00eddeos:
catal\u00e0<\/a>
castell\u00e0<\/a>
angl\u00e8s <\/a>
franc\u00e8s<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Barcelona, l’escenari de Nadal<\/p>\n","protected":false},"author":3,"featured_media":3062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"capcalera":[],"class_list":["post-2739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":[],"yoast_head":"\nCampanya de Nadal 2022 - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2739\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campanya de Nadal 2022 - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Barcelona, l'escenari de Nadal\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2739\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-14T09:57:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-17T15:13:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/11\/nadal_gran.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2739#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2739\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"Campanya de Nadal 2022\",\"datePublished\":\"2022-11-14T09:57:13+00:00\",\"dateModified\":\"2022-11-17T15:13:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2739\"},\"wordCount\":289,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2739#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/11\/nadal_gran.jpg\",\"articleSection\":[\"Not\u00edcies\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2739\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2739\",\"name\":\"Campanya de Nadal 2022 - 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