{"id":2743,"date":"2022-11-14T10:57:13","date_gmt":"2022-11-14T09:57:13","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=2743"},"modified":"2022-11-17T16:14:02","modified_gmt":"2022-11-17T15:14:02","slug":"campanya-de-nadal-2022","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=2743&lang=es","title":{"rendered":"Campa\u00f1a de Navidad 2022"},"content":{"rendered":"\n

Barcelona, el escenario de Navidad<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Se ha presentado esta nueva campa\u00f1a de promoci\u00f3n de Barcelona como destino de Navidad a diferentes paises y mercados emisores.<\/p>\n\n\n\n

La campa\u00f1a lleva el slogan \u201cBarcelona, el escenario de Navidad\u201d como reflejo del extenso programa cultural y navide\u00f1o que invadir\u00e1 todos los rincones de la ciudad pensando en una gran diversidad de p\u00fablicos. La campa\u00f1a presenta con im\u00e1genes un recorrido que actua de ventana cultural para todos los escenarios, con lenguajes universales, est\u00e9ticas y disciplinas distintas, con una nueva iluminaci\u00f3n en la calle y de cara al mar, como principal punto diferenciador respecto a otros destinos. Recoge el momento que vive la ciudad entorno a las actuaciones de m\u00fasica y las artes esc\u00e9nicas con manifestaciones culturales interdisciplinares.<\/p>\n\n\n\n

El objectivo es consolidar el posicionamiento de la ciudad como destino de Navidad del sur de Europa tanto a escala nacional como internacional haciendo de la Navidad un referente para la misma ciudadania y, en consecuencia, un atractivo para los visitantes.<\/p>\n\n\n\n

La campa\u00f1a se presenta en formato audiovisual \u2013en v\u00eddeo- para medios como TV, Youtube y digital, y en formato gr\u00e1fico para los canales f\u00edsicos como prensa etc. El audiovisual es un trailer de Barcelona con algunos extractos de im\u00e1genes para crear expectaci\u00f3n y emoci\u00f3n a trav\u00e9s de la m\u00fasica y una voz de meg\u00e1fono que va dirigiendo los preparativos del rodaje con banda sonora de sonidos de ambiente.<\/p>\n\n\n\n

La campa\u00f1a se difundir\u00e1 a trav\u00e9s de los princiales medios de prensa escrita y audiovisuales (TV y r\u00e0dio) de \u00e1mbito nacional con algunas inserciones en medios y plataformas online de abasto internacional.<\/p>\n\n\n\n

V\u00eddeos:
<\/p>\n\n\n\n

catal\u00e1n<\/a>
castellano<\/a>
ingl\u00e9s<\/a>
franc\u00e9s<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Barcelona, el escenario de Navidad<\/p>\n","protected":false},"author":3,"featured_media":3063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"capcalera":[],"class_list":["post-2743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"\nCampa\u00f1a de Navidad 2022 - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2743&lang=es\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1a de Navidad 2022 - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Barcelona, el escenario de Navidad\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2743&lang=es\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-14T09:57:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-17T15:14:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/11\/nadal_gran.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2743&lang=es#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2743&lang=es\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"Campa\u00f1a de Navidad 2022\",\"datePublished\":\"2022-11-14T09:57:13+00:00\",\"dateModified\":\"2022-11-17T15:14:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2743&lang=es\"},\"wordCount\":300,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2743&lang=es#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/11\/nadal_gran.jpg\",\"articleSection\":[\"Noticias\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2743&lang=es\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2743&lang=es\",\"name\":\"Campa\u00f1a de Navidad 2022 - 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