{"id":277,"date":"2021-12-07T14:08:16","date_gmt":"2021-12-07T13:08:16","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=277"},"modified":"2022-03-18T10:43:58","modified_gmt":"2022-03-18T09:43:58","slug":"nemo-enim-ipsam-voluptatem","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=277","title":{"rendered":"Xarxes socials del BCB"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Balan\u00e7 del primer any d&#8217;activitat a Twitter i Linkedln<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"620\" height=\"306\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/01\/xxss_interior.jpg\" alt=\"\" class=\"wp-image-712\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/01\/xxss_interior.jpg 620w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2022\/01\/xxss_interior-300x148.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Des del gener, amb l\u2019objectiu d\u2019ampliar la pres\u00e8ncia a les xarxes socials, hem redissenyat la nostra estrat\u00e8gia de comunicaci\u00f3 a <strong>Twitter<\/strong> i hem comen\u00e7at amb un nou perfil a <strong>Linkedin.<\/strong><\/p>\n\n\n\n<p>Durant aquest temps, la nostra pres\u00e8ncia a les xarxes ha experimentat un creixement sostingut. \u00c9s un creixement constant i focalitzat en els objectius de gran inter\u00e8s per al desenvolupament de negoci del BCB.Despr\u00e9s d\u2019aquest primer any d\u2019activitat, \u00e9s l\u2019hora de fer balan\u00e7. Vegem-ne els resultats:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Seguidors: 1.601<\/li><li>Publicacions: m\u00e9s de 150<\/li><li>Impressions: 125.072<\/li><li>Una elevada taxa de comprom\u00eds (m\u00e9s de 12.000) ens situa a la franja alta de la nostra categoria.<\/li><li>Els sectors d\u2019activitat m\u00e9s representats a la nostra comunitat encaixen amb el nostre objectiu de negoci.<\/li><li>La nostra comunitat a LinkedIn mant\u00e9 un equilibri nacional\/internacional.<\/li><li>Els seguidors que tenim es concentren a les \u00e0rees operatives amb poder de decisi\u00f3 sobre la \u00abcompra\u00bb dels nostres serveis.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>En aquest primer any d\u2019activitat a Linkedln, hem aconseguit un alt percentatge de visibilitat amb baixa freq\u00fc\u00e8ncia d\u2019impactes. Conseg\u00fcentment, una freq\u00fc\u00e8ncia relativament baixa amb una alta taxa de conversi\u00f3 confirma que estem arribant als perfils que realment estan interessats en la nostra activitat.<br><br><strong>Per a m\u00e9s informaci\u00f3:<\/strong>&nbsp;Anna Orozco \u2013&nbsp;<a href=\"mailto:aorozco@barcelonaturisme.com\">aorozco@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Balan\u00e7 del gener al novembre 2021<\/p>\n","protected":false},"author":2,"featured_media":1066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"capcalera":[],"class_list":["post-277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat-i-membres"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Xarxes socials del BCB - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=277\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xarxes socials del BCB - 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