{"id":2910,"date":"2022-11-15T11:23:25","date_gmt":"2022-11-15T10:23:25","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=2910"},"modified":"2022-11-15T12:41:21","modified_gmt":"2022-11-15T11:41:21","slug":"accions-comercials-al-mercat-nord-america-2","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=2910","title":{"rendered":"Accions comercials al mercat nord-americ\u00e0"},"content":{"rendered":"\n

Connexi\u00f3 Barcelona \u2013 Estats Units<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Barcelona Educational Trip – Mice North America<\/strong><\/p>\n\n\n\n

Del 15 al 18 de setembre va tenir lloc el Fam Trip amb 16 meeting planners i organitzadors de viatges d’incentius dels EUA i el Canad\u00e0, en col\u00b7laboraci\u00f3 amb les oficines de Turespa\u00f1a a Am\u00e8rica del Nord. Les cinc Oficines Espanyoles de Turisme a Nord Am\u00e8rica (Nova York, Chicago, Miami, Los Angeles i Toronto) van liderar el Fam amb les destinacions Sevilla i Barcelona.<\/p>\n\n\n\n

Els clients que van visitar la nostra ciutat van ser:<\/p>\n\n\n\n

Ag\u00e8ncies MICE<\/strong>: Red Carpet Travel Incentives, Celi\u00f1a\u00b4s Tours & Travel, Bishop-McCann, Eventastic Meetings\/Maritz Select (Washington DC), 5A Incentive Planners, Bridgewater State University, Ireland Presentations, Inc., BCD Meetings & Events, EMI Global USA, Maritz Global Events (Experient).<\/p>\n\n\n\n

Venue Finders<\/strong>: Prestige Global Meeting Source, Helmsbriscoe \u2013 Minneapolis (MN), HelmsBriscoe – Allentown(PA), Global Cynergies, Conference Direct – New York, Conference Direct – Silver Spring (MD).<\/p>\n\n\n\n

Feia 10 anys que el BCB no rebia un Fam Trip de nord-americans a Barcelona. Estem contents i agra\u00efts per aquesta col\u00b7laboraci\u00f3.<\/p>\n\n\n\n

El BCB va tenir la responsabilitat del programa a Barcelona, que va acabar configurant-se de la seg\u00fcent manera:<\/strong><\/p>\n\n\n\n

Per a l’allotjament, vam col\u00b7laborar amb el ME Barcelona<\/strong>, i el programa va ser elaborat en col\u00b7laboraci\u00f3 amb 3 membres, ag\u00e8ncies DMC de Barcelona: A+ Solutions, b network i Ovation Spain<\/strong>. Les ag\u00e8ncies van ser triades arran d’un sorteig entre tots els membres DMC interessats a participar, especialitzats en el mercat nord-americ\u00e0.<\/p>\n\n\n\n

Han estat una col\u00b7laboraci\u00f3 i un programa molt creatius, din\u00e0mics, amb molt d’\u00e8mfasi en les novetats (hotels, espais per a esdeveniments, activitats, etc.) i particularment personalitzats. Els clients van descobrir una infinitat de llocs a la destinaci\u00f3 Barcelona, inclosos hotels, espais de reunions (nous i consolidats), espais amb caracter\u00edstiques \u00faniques i una varietat d’experi\u00e8ncies immersives, originals, innovadores i sostenibles, tant de Barcelona ciutat com de la prov\u00edncia.<\/p>\n\n\n\n

La Consellera de Turisme de Chicago va presentar un estudi davant d’uns 30 membres<\/strong> (hotels, espais, centre de convencions) i, m\u00e9s tard, 13 d’aquests 30 membres ens van acompanyar en un sopar de networking amb els clients.<\/p>\n\n\n\n

Am\u00e8rica del Nord, i en particular els EUA, s\u00f3n el segon mercat emissor de grups MICE cap a Barcelona<\/strong>, just per darrere de Regne Unit, encara que sabem que molts dels esdeveniments que ens arriben des d’Anglaterra tenen com a origen els EUA.<\/p>\n\n\n\n

Els EUA \u00e9s per a Barcelona<\/strong> (i el m\u00f3n) el potencial de negoci m\u00e9s important<\/strong>. Hem de cuidar-lo, sempre informant i educant sobre les novetats de la ciutat com a dest\u00ed per als seus esdeveniments. Els clients estan sol\u00b7licitats pels destins del m\u00f3n sencer i \u00e9s crucial destacar-nos tant per la varietat de productes, com per l’alt nivell de serveis i tarifes accessibles, habilitant una promoci\u00f3 ass\u00eddua, creativa i a mesura de les seves expectatives<\/strong>.<\/p>\n\n\n\n

El tema de connexions a\u00e8ries \u00e9s molt important i els clients van fer diversos comentaris que van donar a entendre que per a ells \u00e9s un tema complicat portar esdeveniments a destins amb una connectivitat dif\u00edcil.<\/p>\n\n\n\n

Les OETs van tenir moltes dificultats per a confirmar als clients, inclosa l’oficina de Chicago, que treballa amb la ind\u00fastria MICE des de fa molt\u00edssims anys. \u00c9s veritat que en el m\u00f3n post-COVID \u00e9s molt m\u00e9s complicat reunir-se amb meeting planners<\/em><\/strong>, tant per a esdeveniments in situ, com per a visites comercials o viatges educatius.<\/p>\n\n\n\n

En concret, arran del viatge, es va confirmar<\/strong> un petit grup de 23 pax al novembre d’enguany per a una empresa que ja contemplava Barcelona i que est\u00e0 en contacte amb el BCB per a la seva convenci\u00f3 anual de 350 pax. D’altra banda, un esdeveniment de 2.000 pax contempla Barcelona com a seu per a tres anys seguits. Per\u00f2 ja sabem que el ROI per a aquesta mena de promoci\u00f3 sol venir a mitj\u00e0 llarg termini.<\/p>\n\n\n\n

Volem donar les gr\u00e0cies als nostres membres per ajudar-nos a fer-lo possible, especialment a l’Hotel ME Barcelona, per acollir els nostres convidats, i als nostres DMC’s membres (A+ Solutions, b network i Ovation Spain DMC) per ajudar-nos a convertir l’experi\u00e8ncia en tot un \u00e8xit.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

IMEX Am\u00e8rica<\/strong><\/p>\n\n\n\n

De l’11 al 13 d’octubre, el Barcelona Convention Bureau va participar en l’onzena edici\u00f3 de la fira IMEX America a Las Vegas<\/strong>, sota el paraigua de Turespa\u00f1a, la segona edici\u00f3 en la nova seu del centre de convencions del Mandalay Bay.<\/p>\n\n\n\n

Aquest 2022, entre expositors i compradors, IMEX America ha sumat 12.068 participants (un 90% de l’edici\u00f3 de 2019) i ha estat capa\u00e7 de generar m\u00e9s de 60.000 cites individuals amb compradors.<\/p>\n\n\n\n

Dintre de l\u2019estand de Turespa\u00f1a, i en col\u00b7laboraci\u00f3 amb el BCB, van participar 10 membres<\/strong>: NH Hotels, Avenida Palace, Hotel Sofia Barcelona, The Unbound Collection by Hyatt, Hyatt Regency Barcelona Tower, Le Meridien Barcelona, CCIB – Centre Convencions Internacional Barcelona, A+ SOLUTIONS, b network, Terraevents Spain i Another Konzept.<\/p>\n\n\n\n

IMEX America continua confirmant-se com una fira imprescindible per a Barcelona als EUA.<\/strong> Barcelona \u00e9s un dest\u00ed conegut, desitjat i molt ben valorat pel client nord-americ\u00e0, i encara que en aquesta ocasi\u00f3 no es van presentar amb molts RFPs, hi havia inter\u00e8s a entendre el dest\u00ed i poder veure presentacions dirigides a les seves necessitats espec\u00edfiques.<\/p>\n\n\n\n

La predisposici\u00f3 dels compradors per generar negoci cap a Barcelona es va constatar gr\u00e0cies a les m\u00e9s de 80 cites que vam tenir.<\/strong> Segons les xifres d’IMEX, dels 4.339 hosted buyers i buyer attendees el 56% eren ag\u00e8ncies, el 20% corporatius, el 13% organitzadors independents i el 9% associatiu. Enguany, notem una participaci\u00f3 bastant activa per part dels mercats Sud-americans, que han representat un 25% de les nostres cites.<\/p>\n\n\n\n

En resum, va haver-hi una mescla de peticions concretes, bones oportunitats per a atreure nous i grans esdeveniments a Barcelona, i l’opci\u00f3 de fer seguiment substancial d’esdeveniments pendents de confirmar-se a la ciutat.<\/p>\n\n\n\n

Per a m\u00e9s estad\u00edstiques sobre la fira: https:\/\/www.imexamerica.com\/show-stats<\/a><\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3<\/strong>: Cecile Dorian – cdorian@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Connexi\u00f3 Barcelona – Estats Units<\/p>\n","protected":false},"author":3,"featured_media":2913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"capcalera":[],"class_list":["post-2910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accions-promocionals"],"acf":[],"yoast_head":"\nAccions comercials al mercat nord-americ\u00e0 - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=2910\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accions comercials al mercat nord-americ\u00e0 - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Connexi\u00f3 Barcelona - 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