{"id":3169,"date":"2023-01-17T12:41:35","date_gmt":"2023-01-17T11:41:35","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=3169"},"modified":"2023-01-18T12:09:09","modified_gmt":"2023-01-18T11:09:09","slug":"connexio-barcelona-estats-units","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=3169","title":{"rendered":"Connexi\u00f3 Barcelona \u2013 Estats Units"},"content":{"rendered":"\n

Accions al mercat nord-americ\u00e0<\/strong><\/p>\n\n\n\n

Global Incentive Summit<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Del 9 a l’11 de novembre, el BCB va participar en el Global Incentive Summit (GIS)<\/strong> a Palerm, organitzat per Northstar Meeting Group, els mateixos que organitzen Succesful Meetings University a Nova York cada any. \u00c9s un esdeveniment que t\u00e9 com a prop\u00f2sit portar als clients fora del seu entorn “natural” per a trobar prove\u00efdors i destins potencials per als seus esdeveniments.<\/p>\n\n\n\n

\u00c9s un esdeveniment dedicat als Incentius<\/strong>, \u00e9s a dir el “I” de MICE, on els hosted buyers nord-americans es reuneixen amb destinacions, hotels, DMCs i altres prove\u00efdors internacionals amb oferta per a viatges d’incentius. L’esdeveniment consisteix en cites preestablertes, individuals (one-to-one), amb diverses activitats i oportunitats de networking al llarg dels tres dies.<\/p>\n\n\n\n

Hem aprofitat les 20 cites individuals, m\u00e9s 3 recepcions, 2 menjars i una tarda d’activitats<\/strong>, per a vendre, promoure, ensenyar i connectar amb uns 60 clients seleccionats acuradament.<\/p>\n\n\n\n

Encara que fa anys que participem en Succesfull Meetings University com a plataforma de promoci\u00f3 i educaci\u00f3 del mercat nord-americ\u00e0 sobre el Dest\u00ed Barcelona, \u00e9s la primera vegada que el BCB participa en el GIS.<\/p>\n\n\n\n

El format \u00e9s petit, amb nom\u00e9s 60 compradors, la qual cosa permet crear un vincle m\u00e9s proper amb el client. A m\u00e9s, a l’estar el client a l’estranger, tan allunyat de la seva vida quotidiana, est\u00e0 m\u00e9s obert a les trobades i intercanvis amb els prove\u00efdors, la qual cosa facilita la connexi\u00f3 entre nosaltres i ens permet compartir a un nivell m\u00e9s profund, encara que sigui per uns dies.<\/p>\n\n\n\n

Valorem positivament aquest esdeveniment per a mantenir la nostra pres\u00e8ncia en el sector dels incentius a Nord Am\u00e8rica, mercat imprescindible de l’incentiu i font de grans ingressos tant per a Barcelona com per a resta del m\u00f3n. Aix\u00ed doncs, tenim la intenci\u00f3 de participar a l’edici\u00f3 de 2023, del 8 a l’11 de novembre a Caraveiro, Portugal.<\/strong><\/p>\n\n\n\n

M&I Americas MICE<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Seguint amb el nostre enfoc en el mercat MICE Nord Americ\u00e0, vam participar en el M&I Forum Americas que va tenir lloc al Melia Paradisus de la Rep\u00fablica Dominicana, del 16-19 de novembre<\/strong>.<\/p>\n\n\n\n

Va ser el workshop i esdeveniment de networking amb m\u00e9s compradors nord-americans. En aquesta ocasi\u00f3, l’esdeveniment no estava enfocat exclusivament en els incentius sin\u00f3 tamb\u00e9 en diversos esdeveniments corporatius (convencions, reunions, presentaci\u00f3 de productes,\u2026). Vam realitzar 42 cites preestablertes individuals amb diverses activitats i oportunitats de networking<\/strong>.<\/p>\n\n\n\n

L’avantatge de reunir m\u00e9s de 300 participants sota el mateix sostre en un ressort \u00e9s sens dubte evitar qualsevol altra distracci\u00f3. Va estar ben organitzat, amb la pres\u00e8ncia d’uns 165 hosted buyers. L’acci\u00f3 va resultar molt positiva. La tipologia de les ag\u00e8ncies participants en l’esdeveniment va ser variada i la qualitat notable.<\/p>\n\n\n\n

Una tend\u00e8ncia predominant<\/strong> \u00e9s el desenvolupament i creixement de la quantitat d’ag\u00e8ncies que organitzen esdeveniments enfocats a federar equips, amb incentius anomenats “Retreats”, combinant wellness i team building<\/strong>. A m\u00e9s, vam constatar que no es tracta tant d’ag\u00e8ncies d’incentius ja establertes sin\u00f3 d’una nova generaci\u00f3 d’ag\u00e8ncies creades amb el prop\u00f2sit concret d’organtizar “retreats” (experi\u00e8ncies) \u00faniques i benefactores per a les empreses\/client final.<\/p>\n\n\n\n

El client corporatiu busca maneres de cuidar i unir els seus equips<\/strong>. Encara que els equips estan ja acostumats a teletreballar des de fa molts anys, han estat m\u00e9s a\u00efllats encara degut a la pand\u00e8mia. Les ag\u00e8ncies busquen experi\u00e8ncies zen natura, activitats unificadores, innovadores i creatives i, si s\u00f3n sostenibles, millor encara.<\/p>\n\n\n\n

Finalment, advertim que hi ha una clara demanda de “luxury”<\/strong>, una manera molt clara de comunicar la seva import\u00e0ncia a la persona que est\u00e0 convidada a participar en un incentiu, justament el missatge que les empreses necessiten expressar despr\u00e9s de dos anys de pand\u00e8mia.<\/p>\n\n\n\n

A m\u00e9s d’aconseguir molts nous contactes, recuperem unes 4\/5 peticions d’esdeveniments de 50 fins a 700 pax, aix\u00ed que continuarem valorant els esdeveniments M&I en el mercat americ\u00e0 per a futures edicions.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3<\/strong>: Cecile Dorian – cdorian@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Accions al mercat nord-americ\u00e0<\/p>\n","protected":false},"author":3,"featured_media":3187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"capcalera":[],"class_list":["post-3169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accions-promocionals"],"acf":[],"yoast_head":"\nConnexi\u00f3 Barcelona \u2013 Estats Units - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=3169\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connexi\u00f3 Barcelona \u2013 Estats Units - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Accions al mercat nord-americ\u00e0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=3169\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-17T11:41:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-18T11:09:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/01\/MI2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=3169#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=3169\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"Connexi\u00f3 Barcelona \u2013 Estats Units\",\"datePublished\":\"2023-01-17T11:41:35+00:00\",\"dateModified\":\"2023-01-18T11:09:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=3169\"},\"wordCount\":699,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=3169#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/01\/MI2-1.jpg\",\"articleSection\":[\"Accions Promocionals\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=3169\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=3169\",\"name\":\"Connexi\u00f3 Barcelona \u2013 Estats Units - 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