{"id":3919,"date":"2023-06-01T09:34:05","date_gmt":"2023-06-01T07:34:05","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919"},"modified":"2023-06-06T15:24:30","modified_gmt":"2023-06-06T13:24:30","slug":"imex-frankfurt-2023","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es","title":{"rendered":"IMEX Frankfurt 2023"},"content":{"rendered":"\n

El stand del BCB m\u00e1s sostenible que nunca<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Quinta vez que asistimos con stand propio a la IMEX Frankfurt<\/strong>, esta vez para estar presentes en la edici\u00f3n n\u00famero 21 de la feria.<\/p>\n\n\n\n

M\u00e1s de 3.000 meeting planners y m\u00e1s de 2.500 suppliers se han dado cita este a\u00f1o en Frankfurt. El BCB ha contado con dos agendas y un total de 80 citas preestablecidas. Adem\u00e1s, se han atendido m\u00e1s de 15 de Buyers que tambi\u00e9n se acercaron a nuestro stand.<\/p>\n\n\n\n

Es un placer poder compartir que este a\u00f1o nos han acompa\u00f1ado 12 empresas miembro:<\/strong> Fira Barcelona, CCIB-Centre de Convencions Internacional de Barcelona, Kuonitumlare, 4foreverything, Le M\u00e9ridien Barcelona, SB Hotels, Selenta Group, Grand Hotel Central, Renaissance Barcelona Fira, Meli\u00e1 Hotels International, Paxton Barcelona, La Daurada Group.<\/p>\n\n\n\n

Por otro lado, queremos comentar que el stand ha sido dise\u00f1ado y construido por la empresa miembro 4foreverything con criterios sostenibles<\/strong>:<\/p>\n\n\n\n

\u2022 Uso de madera de bosques sostenibles con sello PEFC.
\u2022 Utilizaci\u00f3n de materiales 100% reutilizables.
\u2022 Sustituci\u00f3n de carteler\u00eda por pantallas para reducir el uso de materiales.
\u2022 Impresi\u00f3n sobre materiales libres de PVC con tintas l\u00e1tex no nocivas.
\u2022 Pantallas de iluminaci\u00f3n LED de bajo consumo.<\/p>\n\n\n\n

El stand ha recibido la certificaci\u00f3n de Eventsost<\/strong>, despu\u00e9s de comprobar, a trav\u00e9s de una auditor\u00eda, que todas las intervenciones sostenibles estaban bien implementadas, y se ha calculado y compensado la huella de carbono <\/strong>de la producci\u00f3n del stand y los viajes del personal del BCB y los miembros participantes, por primera vez.<\/p>\n\n\n\n

Adem\u00e1s, con la intenci\u00f3n de concienciar cada vez m\u00e1s al sector, se ha creado una calculadora de huella de carbono<\/strong> con la que hemos medido la huella de los Buyers<\/strong> que ten\u00edan cita en nuestro stand. Posteriormente, se les ha enviado una gu\u00eda, tambi\u00e9n creada para la ocasi\u00f3n, con recomendaciones para reducir el impacto de su viaje y animarlos a compensar su huella.<\/p>\n\n\n\n

Por \u00faltimo, queremos agradecer especialmente a nuestros patrocinadores Codorniu y Familia Torres<\/strong>, que nos han proporcionado cava y vino respectivamente para la zona de bar del stand.<\/p>\n\n\n\n

M\u00e1s informaci\u00f3n<\/strong>: bcb@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

El stand del BCB m\u00e1s sostenible que nunca<\/p>\n","protected":false},"author":3,"featured_media":3916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"capcalera":[13],"class_list":["post-3919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acciones-promocionales","capcalera-article-principal"],"acf":[],"yoast_head":"\nIMEX Frankfurt 2023 - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IMEX Frankfurt 2023 - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"El stand del BCB m\u00e1s sostenible que nunca\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-01T07:34:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-06T13:24:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/06\/imex2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"IMEX Frankfurt 2023\",\"datePublished\":\"2023-06-01T07:34:05+00:00\",\"dateModified\":\"2023-06-06T13:24:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es\"},\"wordCount\":365,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/06\/imex2.jpg\",\"articleSection\":[\"Acciones Promocionales\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es\",\"name\":\"IMEX Frankfurt 2023 - Barcelona Convention Bureau\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/06\/imex2.jpg\",\"datePublished\":\"2023-06-01T07:34:05+00:00\",\"dateModified\":\"2023-06-06T13:24:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es#primaryimage\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/06\/imex2.jpg\",\"contentUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/06\/imex2.jpg\",\"width\":1600,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\/\/bcbnews.barcelonaturisme.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IMEX Frankfurt 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#website\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/\",\"name\":\"BCB News \/ Barcelona Convention Bureau\",\"description\":\"BCB Magazine\",\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bcbnews.barcelonaturisme.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\",\"name\":\"BCB News \/ Barcelona Convention Bureau\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png\",\"contentUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png\",\"width\":543,\"height\":166,\"caption\":\"BCB News \/ Barcelona Convention Bureau\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\",\"name\":\"mcolomer\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IMEX Frankfurt 2023 - Barcelona Convention Bureau","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es","og_locale":"ca_ES","og_type":"article","og_title":"IMEX Frankfurt 2023 - Barcelona Convention Bureau","og_description":"El stand del BCB m\u00e1s sostenible que nunca","og_url":"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es","og_site_name":"Barcelona Convention Bureau","article_published_time":"2023-06-01T07:34:05+00:00","article_modified_time":"2023-06-06T13:24:30+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/06\/imex2.jpg","type":"image\/jpeg"}],"author":"mcolomer","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"mcolomer","Temps estimat de lectura":"3 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es#article","isPartOf":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es"},"author":{"name":"mcolomer","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551"},"headline":"IMEX Frankfurt 2023","datePublished":"2023-06-01T07:34:05+00:00","dateModified":"2023-06-06T13:24:30+00:00","mainEntityOfPage":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es"},"wordCount":365,"publisher":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#organization"},"image":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es#primaryimage"},"thumbnailUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/06\/imex2.jpg","articleSection":["Acciones Promocionales"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es","url":"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es","name":"IMEX Frankfurt 2023 - Barcelona Convention Bureau","isPartOf":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es#primaryimage"},"image":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es#primaryimage"},"thumbnailUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/06\/imex2.jpg","datePublished":"2023-06-01T07:34:05+00:00","dateModified":"2023-06-06T13:24:30+00:00","breadcrumb":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es#primaryimage","url":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/06\/imex2.jpg","contentUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/06\/imex2.jpg","width":1600,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=3919&lang=es#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/bcbnews.barcelonaturisme.com\/"},{"@type":"ListItem","position":2,"name":"IMEX Frankfurt 2023"}]},{"@type":"WebSite","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#website","url":"https:\/\/bcbnews.barcelonaturisme.com\/","name":"BCB News \/ Barcelona Convention Bureau","description":"BCB Magazine","publisher":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bcbnews.barcelonaturisme.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#organization","name":"BCB News \/ Barcelona Convention Bureau","url":"https:\/\/bcbnews.barcelonaturisme.com\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/","url":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png","contentUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png","width":543,"height":166,"caption":"BCB News \/ Barcelona Convention Bureau"},"image":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551","name":"mcolomer","url":"https:\/\/bcbnews.barcelonaturisme.com\/?author=3"}]}},"_links":{"self":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts\/3919"}],"collection":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3919"}],"version-history":[{"count":3,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts\/3919\/revisions"}],"predecessor-version":[{"id":4228,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts\/3919\/revisions\/4228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/media\/3916"}],"wp:attachment":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3919"},{"taxonomy":"capcalera","embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcapcalera&post=3919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}