{"id":3984,"date":"2023-06-02T09:46:38","date_gmt":"2023-06-02T07:46:38","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=3984"},"modified":"2023-06-02T09:46:39","modified_gmt":"2023-06-02T07:46:39","slug":"4-minutes-shower-challenge","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=3984","title":{"rendered":"4 minutes shower challenge"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Yurbban Hotels pioner en conscienciaci\u00f3 sobre l\u2019aigua<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/06\/4min-shower-challenge-1-768x1024.jpg\" alt=\"\" class=\"wp-image-3985\" width=\"289\" height=\"385\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/06\/4min-shower-challenge-1-768x1024.jpg 768w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/06\/4min-shower-challenge-1-225x300.jpg 225w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/06\/4min-shower-challenge-1-1152x1536.jpg 1152w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/06\/4min-shower-challenge-1.jpg 1536w\" sizes=\"(max-width: 289px) 100vw, 289px\" \/><\/figure>\n\n\n\n<p><strong>Tres hotels del grup Yurbban <\/strong>(Passage, Trafalgar i Ramblas Boutique) <strong>han engegat la campanya \u201c4 minutes shower challenge\u201d <\/strong>per intentar conscienciar als visitants sobre el consum \u201cresponsable\u201d de l\u2019aigua.<\/p>\n\n\n\n<p>4 minuts \u00e9s el temps que proposa Yurbban Hotels en aquest repte, buscant fer un passet m\u00e9s enll\u00e0 per aconseguir que els hostes redueixin a 80 litres el consum mitj\u00e0 d\u2019aigua per dutxa. Aix\u00ed, d&#8217;una manera creativa, <strong>volen crear consci\u00e8ncia sobre el consum \u201cresponsable\u201d d&#8217;aigua i la necessitat de racionar davant la urg\u00e8ncia actual<\/strong>, tenint en compte l&#8217;estat cr\u00edtic de les reserves d&#8217;aigua de la prov\u00edncia de Barcelona.<\/p>\n\n\n\n<p>Aquesta <strong>nova iniciativa, pionera al sector a la ciutat de Barcelona<\/strong>, s&#8217;engloba dins del programa de Responsabilitat Social Corporativa de Yurbban Hotels anomenat \u201cAround\u201d, que cerca la interacci\u00f3 social, sostenible i personal amb l&#8217;entorn on estan ubicats els hotels de la cadena.<\/p>\n\n\n\n<p><strong>Per a m\u00e9s informaci\u00f3<\/strong>: Gabriela Fern\u00e1ndez &#8211; <a href=\"mailto:gabriela@smartroomscompany.com\" target=\"_blank\" rel=\"noreferrer noopener\">gabriela@smartroomscompany.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yurbban Hotels pioner en conscienciaci\u00f3 sobre l\u2019aigua<\/p>\n","protected":false},"author":3,"featured_media":3987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"capcalera":[],"class_list":["post-3984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat-i-membres"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - 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