{"id":4066,"date":"2023-06-05T12:13:50","date_gmt":"2023-06-05T10:13:50","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=4066"},"modified":"2023-06-08T09:17:13","modified_gmt":"2023-06-08T07:17:13","slug":"connexio-barcelona-estats-units-2","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=4066","title":{"rendered":"Connexi\u00f3 Barcelona-Estats Units"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Accions comercials al mercat nord-americ\u00e0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"789\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/06\/smu-1024x789.jpg\" alt=\"\" class=\"wp-image-4067\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/06\/smu-1024x789.jpg 1024w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/06\/smu-300x231.jpg 300w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/06\/smu-768x592.jpg 768w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/06\/smu.jpg 1298w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>SMU &#8211; 13-15 de mar\u00e7, Nova York<\/strong>. El Barcelona Convention Bureau va participar en el workshop SUCCESSFUL MEETINGS UNIVERSITY, un esdeveniment que connecta prove\u00efdors internacionals amb planificadors de reunions qualificats dels Estats Units, i que enguany podria tenir per t\u00edtol: \u201cback to business as usual?\u201d.<br>Es va notar que ja hem deixat enrere les preocupacions generades per la COVID, com la inseguretat, i sembla que avui en dia la majoria \u00e9s conscient de les conseq\u00fc\u00e8ncies globals m\u00e9s concretes de la COVID en la nostra ind\u00fastria, com l&#8217;augment de preus, problemes de personal, nous formats de contractes i m\u00e9s. <strong>\u00c9s &#8220;back to business as usual&#8221; tot i que el &#8220;business&#8221; est\u00e0 canviant.<\/strong><br>En aquesta edici\u00f3, van participar uns 126 expositors com destinacions internacionals, propietats i marques d&#8217;hotels, i DMCs. Entre ells, uns 6 prove\u00efdors de Barcelona, membres del BCB: Hotel Sofia, l&#8217;Hyatt Regency Barcelona Tower, W Barcelona, NH Collection Calder\u00f3n i NH Collection Constanza, Meli\u00e1 hotels, i Spanish Heritage DMC.<br><strong>Europa interessa, Espanya i Barcelona tamb\u00e9.<\/strong><br>\u2022 SMU va confirmar 126 hosted buyers amb 25 cites individuals per al BCB amb diverses oportunitats de networking. El format \u00e9s intens i efica\u00e7.<br>\u2022 Moltes de les cites requerien una presentaci\u00f3 completa de la destinaci\u00f3 (educaci\u00f3) i les seves &#8220;novetats&#8221;.<br>\u2022 Els terminis de lliurament de sol\u00b7licituds (RFPs) segueixen sent molt curts en general, per\u00f2 a SMU vam rebre 4 sol\u00b7licituds de grups de menys de 500 pax per a l&#8217;any 2025, la qual cosa \u00e9s bastant rara per a esdeveniments corporatius d&#8217;aquesta mida.<br>\u2022 El BCB va rebre unes 7 sol\u00b7licituds per a l&#8217;any 2024\/2025 amb un total de 1.700 pax.<\/p>\n\n\n\n<p><strong>\u00c9s un bon workshop amb moltes oportunitats<\/strong>. Seguirem participant mentre valorem esdeveniments alternatius en el mercat nord-americ\u00e0.<\/p>\n\n\n\n<p><strong>Visites Comercials USA\u2013 20-24 de mar\u00e7, Minneapolis, Austin, Dallas<\/strong><br>Despr\u00e9s del SMU, el Barcelona Convention Bureau va organitzar visites comercials a Minneapolis, Austin i Dallas. Aquestes visites es van realitzar amb la participaci\u00f3 de 2 membres, l&#8217;Hotel Hoxton Poblenou i el DMC Spanish Heritage.<\/p>\n\n\n\n<p>Les empreses visitades van ser principalment ag\u00e8ncies d&#8217;organitzaci\u00f3 d&#8217;esdeveniments, terceres parts i empreses corporatives:<br>\u2022 CWT MEETINGS &amp; EVENTS \u2022 MEET PRESTIGE \u2022 CARROUSEL TRAVEL \u2022 AUGEO MARKETING<br>\u2022 NFP Securities \u2022 GLOBAL CYNERGIES \u2022 ONE10 \u2022 BRIGHTSPOT INCENTIVES &amp; EVENTS \u2022 CONFERENCEDIRECT \u2022 160\/90<\/p>\n\n\n\n<p>Tot i que l<strong>es visites van ser un \u00e8xit<\/strong> i el Dest\u00ed Barcelona, acompanyat d&#8217;un nou hotel i una ag\u00e8ncia DMC, va generar molt inter\u00e8s, <strong>encara \u00e9s complicat aconseguir cites<\/strong>.<br>Observem com poc a poc els clients tornen a rebre&#8217;ns, per\u00f2 \u00e9s una gran tasca per part dels representants confirmar i fins i tot mantenir les cites una vegada confirmades. Avui en dia, <strong>nom\u00e9s es poden garantir 3 visites al dia <\/strong>(quan abans de la COVID eren 4 o 5).<\/p>\n\n\n\n<p>Als Estats Units, els professionals i les empreses s&#8217;han acostumat al treball remot. Com a exemple, una directora d&#8217;ag\u00e8ncia explicava que al seu departament t\u00e9 un equip de 20 persones i nom\u00e9s 2 viuen a la mateixa regi\u00f3 prop de les oficines. El personal est\u00e0 dispers en diferents estats.<br>El treball remot als Estats Units sempre ha estat una eina de treball m\u00e9s acceptada, i ara m\u00e9s que mai, a causa de la dificultat de trobar empleats a la nostra ind\u00fastria. \u00c9s cert que hi ha empreses que intenten tornar a tenir els seus equips a les oficines, per\u00f2 \u00e9s complicat.<br>Al mateix temps, <strong>est\u00e0 sorgint un nou tipus d&#8217;esdeveniment MICE <\/strong>per reunir equips de treball i mantenir la seva cohesi\u00f3: <strong>els retreats<\/strong> (retirs). Podria aix\u00f2 ser un raig de llum?<\/p>\n\n\n\n<p><strong>Veure&#8217;ns amb els clients a les seves oficines o ciutats \u00e9s important<\/strong>. Tot i que s\u00f3n reticents, una vegada confirmada la cita, la connexi\u00f3 \u00e9s m\u00e9s forta i hi ha una apreciaci\u00f3 real de que venim de lluny cap a ells, el dest\u00ed\/prove\u00efdor es destaca. \u00c9s la consist\u00e8ncia de la nostra pres\u00e8ncia la que alimenta el potencial d&#8217;atraure negocis a curt, mitj\u00e0 i llarg termini.<br>Caldr\u00e0 veure si el comportament millora i considerar com hem d&#8217;adaptar-nos a un nou escenari. No obstant aix\u00f2, no hi ha dubte que el contacte 1 a 1 \u00e9s insubstitu\u00efble.<\/p>\n\n\n\n<p><strong>Per a m\u00e9s informaci\u00f3<\/strong>: Cecile Dorian &#8211; <a href=\"mailto:cdorian@barcelonaturisme.com\" target=\"_blank\" rel=\"noreferrer noopener\">cdorian@barcelonaturisme.com<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accions comercials al mercat nord-americ\u00e0<\/p>\n","protected":false},"author":3,"featured_media":4069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"capcalera":[],"class_list":["post-4066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accions-promocionals"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Connexi\u00f3 Barcelona-Estats Units - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=4066\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connexi\u00f3 Barcelona-Estats Units - 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