{"id":4439,"date":"2023-09-29T09:11:47","date_gmt":"2023-09-29T07:11:47","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=4439"},"modified":"2023-09-29T09:51:50","modified_gmt":"2023-09-29T07:51:50","slug":"connexio-barcelona-estats-units-3","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=4439","title":{"rendered":"Connexi\u00f3 Barcelona \u2013 Estats Units"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Accions comercials al mercat nord-americ\u00e0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"568\" height=\"446\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/09\/cecile.jpg\" alt=\"\" class=\"wp-image-4440\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/09\/cecile.jpg 568w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/09\/cecile-300x236.jpg 300w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/><\/figure>\n\n\n\n<p><strong>Roadshow USA Costa Oest<\/strong><\/p>\n\n\n\n<p>17-22 juliol, San Francisco, Orange County, Salt Lake City<\/p>\n\n\n\n<p>El cinqu\u00e8 Roadshow amb membres organitzat pel Barcelona Convention Bureau va tenir lloc a la <strong>Costa Oest dels EUA<\/strong>. Volem agrair als <strong>8 membres del BCB<\/strong> la seva participaci\u00f3 i dinamisme: Intercontinental Barcelona, ME Barcelona, Hyatt Regency Barcelona, Hotel Gallery, Hotel Hoxton PobleNou, A+ Solutions, anotherkonzept i Kuoni Tumlare.<\/p>\n\n\n\n<p>En col\u00b7laboraci\u00f3 amb Arena Destination Marketing, aquest any el Barcelona Convention Bureau va triar tres seus pels esdeveniments de networking amb clients:<strong> San Francisco, Salt Lake City i Orange County. <\/strong><\/p>\n\n\n\n<p>Cada esdeveniment va incloure una activitat de team building seguida d&#8217;un c\u00f2ctel\/sopar.<br>\u2022 L&#8217;<strong>objectiu (KPI)<\/strong> per a aquest Roadshow era obtenir 45 confirmacions d&#8217;assist\u00e8ncia per part dels clients.<br>\u2022 Al llarg dels tres esdeveniments, el BCB i els col\u00b7laboradors de la destinaci\u00f3 van poder establir contactes amb 49 clients.<br>\u2022 En general, a trav\u00e9s del proc\u00e9s d&#8217;invitaci\u00f3, Barcelona es va promocionar davant de m\u00e9s de 590 clients.<\/p>\n\n\n\n<p>S&#8217;han aconseguit objectius claus, amb una taxa d&#8217;assist\u00e8ncia alta (84%). L&#8217;equip Barcelona va aconseguir:<br>\u2022 <strong>Major consci\u00e8ncia i branding millorat<\/strong>: Els esdeveniments de networking proporcionen una plataforma per exhibir les ofertes \u00faniques de Barcelona, la seva cultura i la seva infraestructura a una audi\u00e8ncia espec\u00edfica de planificadors de reunions i incentius. A trav\u00e9s de converses interactives i experi\u00e8ncies immersives, l&#8217;esdeveniment pot millorar la percepci\u00f3 de la marca de la ciutat i augmentar la consci\u00e8ncia sobre el seu potencial com a destinaci\u00f3 principal per a esdeveniments corporatius.<br>\u2022 <strong>Connexions significatives<\/strong>: Els esdeveniments de networking fomenten interaccions cara a cara entre possibles planificadors i actors locals, com ara representants d&#8217;hotels i DMCs. Establir relacions genu\u00efnes durant aquests esdeveniments pot portar associacions s\u00f2lides, facilitant una col\u00b7laboraci\u00f3 eficient en planificar futurs esdeveniments a Barcelona.<br>\u2022 <strong>Demostraci\u00f3 d&#8217;experi\u00e8ncia<\/strong>: Organitzant un esdeveniment de networking amb \u00e8xit, Barcelona pot demostrar la seva experi\u00e8ncia i capacitats per dur a terme esdeveniments corporatius. Mostrar un esdeveniment ben organitzat i atractiu reflecteix positivament l&#8217;habilitat de la ciutat per gestionar i executar reunions i programes d&#8217;incentius, infonent confian\u00e7a en la ment dels planificadors per a considerar Barcelona com a destinaci\u00f3 per als esdeveniments.<\/p>\n\n\n\n<p>Igualment, la col\u00b7laboraci\u00f3 amb Arena Destination Marketing va demostrar ser altament efica\u00e7, marcant un canvi significatiu respecte a l&#8217;esdeveniment de l&#8217;any passat. Vam aconseguir deixar una impressi\u00f3 duradora perqu\u00e8 Barcelona sigui l&#8217;elecci\u00f3 principal a la ment dels planificadors d&#8217;esdeveniments a escala global.<\/p>\n\n\n\n<p><strong>Per a m\u00e9s informaci\u00f3<\/strong>: Cecile Dorian &#8211; <a href=\"mailto:cdorian@barcelonaturisme.com\" target=\"_blank\" rel=\"noreferrer noopener\">cdorian@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accions comercials al mercat nord-americ\u00e0<\/p>\n","protected":false},"author":3,"featured_media":4442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"capcalera":[],"class_list":["post-4439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accions-promocionals"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Connexi\u00f3 Barcelona \u2013 Estats Units - 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