{"id":4448,"date":"2023-09-29T09:11:47","date_gmt":"2023-09-29T07:11:47","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=4448"},"modified":"2023-09-29T11:25:17","modified_gmt":"2023-09-29T09:25:17","slug":"connexio-barcelona-estats-units-3","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=4448&lang=es","title":{"rendered":"Conexi\u00f3n Barcelona \u2013 Estados Unidos"},"content":{"rendered":"\n

Acciones comerciales en el mercado norteamericano<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Roadshow USA Costa Oeste<\/strong><\/p>\n\n\n\n

17-22 julio, San Francisco, Orange County y Salt Lake City<\/p>\n\n\n\n

El quinto Roadshow con miembros organizado por el Barcelona Convention Bureau tuvo lugar en la Costa Oeste de los EE UU<\/strong>. Queremos agradecer a los 8 miembros del BCB su participaci\u00f3n y dinamismo: Intercontinental Barcelona, ME Barcelona, Hyatt Regency Barcelona, Hotel Gallery, Hotel Hoxton PobleNou, A+ Solutions, anotherkonzept y Kuoni Tumlare.<\/p>\n\n\n\n

En colaboraci\u00f3n con Arena Destination Marketing, este a\u00f1o el Barcelona Convention Bureau eligi\u00f3 tres sedes para los eventos de networking con clientes: San Francisco, Salt Lake City y Orange County. Cada evento incluy\u00f3 una actividad de team building seguida de un c\u00f3ctel\/cena.<\/p>\n\n\n\n

\u2022 El objetivo (KPI)<\/strong> para este Roadshow era obtener 45 confirmaciones de asistencia por parte de los clientes.
\u2022 A lo largo de los tres eventos, el BCB y los colaboradores del destino pudieron establecer contactos con 49 clientes.
\u2022 En general, a trav\u00e9s del proceso de invitaci\u00f3n, Barcelona se promocion\u00f3 ante m\u00e1s de 590 clientes.<\/p>\n\n\n\n

Se lograron objetivos claves, con una alta tasa de asistencia (84%). El equipo Barcelona logr\u00f3:
\u2022 Mayor conciencia y branding mejorado<\/strong>: Los eventos de networking proporcionan una plataforma para exhibir las ofertas \u00fanicas de Barcelona, su cultura y su infraestructura a una audiencia espec\u00edfica de planificadores de reuniones e incentivos. A trav\u00e9s de conversaciones interactivas y experiencias inmersivas, el evento puede mejorar la percepci\u00f3n de la marca de la ciudad y aumentar la conciencia sobre su potencial como destino principal para eventos corporativos.
\u2022 Conexiones significativas<\/strong>: Los eventos de networking fomentan interacciones cara a cara entre posibles planificadores y actores locales, como representantes de hoteles y DMCs. Establecer relaciones genuinas durante estos eventos puede llevar a asociaciones s\u00f3lidas, facilitando una colaboraci\u00f3n eficiente al planificar futuros eventos en Barcelona.
\u2022 Demostraci\u00f3n de experiencia<\/strong>: Organizando un evento de networking exitoso, Barcelona puede demostrar su experiencia y capacidades para llevar a cabo eventos corporativos. Mostrar un evento bien organizado y atractivo refleja positivamente la habilidad de la ciudad para gestionar y ejecutar reuniones y programas de incentivos, infundiendo confianza en la mente de los planificadores al considerar a Barcelona como destino para sus eventos.<\/p>\n\n\n\n

Igualmente, la colaboraci\u00f3n con Arena Destination Marketing demostr\u00f3 ser altamente eficaz, marcando un cambio significativo respecto al evento del a\u00f1o pasado, y dejando una impresi\u00f3n duradera para que Barcelona sea la elecci\u00f3n principal en la mente de los planificadores de eventos a nivel global.<\/p>\n\n\n\n

M\u00e1s informaci\u00f3n<\/strong>: Cecile Dorian – cdorian@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Acciones comerciales en el mercado norteamericano<\/p>\n","protected":false},"author":3,"featured_media":4443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"capcalera":[],"class_list":["post-4448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acciones-promocionales"],"acf":[],"yoast_head":"\nConexi\u00f3n Barcelona \u2013 Estados Unidos - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=4448&lang=es\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conexi\u00f3n Barcelona \u2013 Estados Unidos - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Acciones comerciales en el mercado norteamericano\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=4448&lang=es\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-29T07:11:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-29T09:25:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/09\/1690196880008.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"933\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=4448&lang=es#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=4448&lang=es\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"Conexi\u00f3n Barcelona \u2013 Estados Unidos\",\"datePublished\":\"2023-09-29T07:11:47+00:00\",\"dateModified\":\"2023-09-29T09:25:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=4448&lang=es\"},\"wordCount\":426,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=4448&lang=es#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2023\/09\/1690196880008.jpeg\",\"articleSection\":[\"Acciones Promocionales\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=4448&lang=es\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=4448&lang=es\",\"name\":\"Conexi\u00f3n Barcelona \u2013 Estados Unidos - 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