{"id":5453,"date":"2024-05-22T12:58:16","date_gmt":"2024-05-22T10:58:16","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=5453"},"modified":"2024-05-22T12:58:17","modified_gmt":"2024-05-22T10:58:17","slug":"connexio-barcelona-europa-5","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=5453","title":{"rendered":"Connexi\u00f3 Barcelona \u2013 Europa"},"content":{"rendered":"\n

Accions al mercat europeu<\/p>\n\n\n\n

<\/p>\n\n\n\n

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Meet & Com Madrid<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Interaction \u2013 AMEX<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Meet & Com Madrid<\/mark><\/strong>
3-5 mar\u00e7, Madrid
Ens complau compartir els moments m\u00e9s destacats de la participaci\u00f3 del Barcelona Convention Bureau al Madrid Business Meetings, organitzat per l’ag\u00e8ncia francesa de MICE, Meet & Com, dirigit a organitzadors d’esdeveniments al mercat franc\u00e8s<\/strong>.
Del 3 al 5 de mar\u00e7, aquest esdeveniment va reunir professionals de la ind\u00fastria a l’Hotel Villa Real de Madrid on, durant 3 dies, es van organitzar diferents activitats atractives, incloent-hi dos sopars, dos dinars i una iniciativa de RSC. Durant aquest temps, vam mantenir 26 reunions productives, enfortint connexions i fomentant col\u00b7laboracions entre els assistents.
Els organitzadors d’esdeveniments a Fran\u00e7a estan canviant el seu enfocament cap al tren en lloc de l’avi\u00f3 per als despla\u00e7aments grupals, ressaltant la import\u00e0ncia de la sostenibilitat i la comoditat. Tot i que la sostenibilitat s’ha tornat fonamental per a les empreses franceses, els planners necessiten orientaci\u00f3 sobre com integrar aquests principis als esdeveniments. Busquen innovar en la incorporaci\u00f3 de pr\u00e0ctiques respectuoses amb el medi ambient. Aquest inter\u00e8s es reflecteix en la cerca de noves propostes a Barcelona, cosa que indica una demanda creixent d’experi\u00e8ncies \u00faniques. A m\u00e9s, s’observa un canvi generacional al lideratge del mercat franc\u00e8s, on els professionals m\u00e9s joves estan impulsant tend\u00e8ncies i definint el futur de la ind\u00fastria. Tot i els desafiaments de programaci\u00f3, la nostra participaci\u00f3 al Madrid Business Meetings, a m\u00e9s del Catalunya Business Meetings, va ser priorit\u00e0ria per garantir visibilitat des de qualsevol ubicaci\u00f3. La nostra pres\u00e8ncia a Madrid va subratllar l’accessibilitat i l’atractiu de Barcelona com a destinaci\u00f3, refor\u00e7ant la seva posici\u00f3 com a destinaci\u00f3 l\u00edder per a esdeveniments.
Pel que fa a l’activitat de Responsabilitat Social Corporativa (RSC), reconeixem que, tot i que buscava contribuir positivament a l’ecosistema local, cal impulsar esfor\u00e7os m\u00e9s impactants i coordinats. Hem d’esfor\u00e7ar-nos a proposar activitats de RSC que inspirin els participants i generin un impacte significatiu a les destinacions amfitrions.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3: <\/strong>C\u00e9cile Dorian \u2013 cdorian@barcelonaturisme.com<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Interaction \u2013 AMEX<\/mark><\/strong>
11-13 mar\u00e7, Madrid
El BCB, juntament amb el Sitges Convention Bureau, va participar per primera vegada al American Express Global Business Travel INTER[action] celebrat a Madrid el passat mes mar\u00e7. Durant els dos dies de workshop i networking, hi v\u00e0ren participar m\u00e9s de 300 planners, buyers i account managers provinents de fins a 19 pa\u00efsos; EMEA i continent asi\u00e0tic principalment. Aquesta acci\u00f3 ens ha perm\u00e8s realitzar 30 reunions amb buyers europeus, aix\u00ed com tamb\u00e9 amb representants d\u2019Austr\u00e0lia, Nova Zelanda, \u00cdndia o Hong Kong; establint aix\u00ed contactes amb alguns dels principals meeting and planners experts d\u2019American Express, alguns dels quals treballen directament a empreses mitjan\u00e7ant implants.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3: <\/strong>Mireia Tubau \u2013 mtubau@barcelonaturisme.com<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Loop Luxury MICE<\/mark><\/strong>
7-10 abril, Losing (Cro\u00e0cia)
Primera participaci\u00f3 del BCB en aquest workshop, on durant tres dies vam mantenir reunions amb clients de la regi\u00f3 DACH interessats en con\u00e8ixer l’oferta MICE de Barcelona<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3: <\/strong>Anna Orozco – aorozco@barcelonaturisme.com<\/a><\/p>\n\n\n\n

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FT pa\u00efsos n\u00f2rdics<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Jornades directes mrecat n\u00f2rdic<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Fam Trip pa\u00efsos n\u00f2rdics<\/mark><\/strong>
15-16 abril, Barcelona
El passat 15 i 16 d\u2019abril vam col\u00b7laborar amb l\u2019OET d\u2019Oslo amb un fam trip en el qual van participar 4 ag\u00e8ncies MICE d\u2019Oslo.
Van poder visitar l\u2019hotel Espa\u00f1a, on es van allotjar, Casa Batll\u00f3, Majestic Hotel & Spa Barcelona, restaurant Torre d\u2019Alta Mar i Barcelona Edition. Com a activitats l\u00fadiques van realitzar un walking tour els dos dies i una activitat de Mosaiccos.
Volem aprofitar per donar les gr\u00e0cies a tots els membres que van col\u00b7laborar, sense ells no hagu\u00e9s estat possible!
Per a m\u00e9s informaci\u00f3:<\/strong> Noem\u00ed Rosell \u2013 nrosell@barcelonaturisme.com<\/a><\/p>\n\n\n\n

Jornades directes mercat n\u00f2rdic (Spain Convention Bureau)<\/mark><\/strong>
22-25 abril, Oslo i Helsinki
El Spain Convention Bureau organitza una jornada directa als pa\u00efsos n\u00f2rdics de la m\u00e0 de l\u2019OET de Helsinki i d\u2019Oslo. Organitza tamb\u00e9 l\u2019esdeveniment l\u2019ag\u00e8ncia Cocoa i Mind Meeting.
Les destinacions participants en aquesta acci\u00f3 s\u00f3n: Barcelona, Benidorm, Bilbao, Gran Can\u00e0ria, Granada, Madrid, M\u00e0laga, Santander i Val\u00e8ncia.
El 23 d\u2019abril t\u00e9 lloc al Venue Art Studio el workshop one-to-one on participen 8 ag\u00e8ncies MICE. L\u2019activitat est\u00e0 formada per taules de dos destinacions on realitzen un quiz de 5 preguntes cada destinaci\u00f3. Compartim taula amb Val\u00e8ncia. La durada de cada cita \u00e9s de 15 minuts.
En acabar t\u00e9 lloc un c\u00f2ctel amb degustaci\u00f3 de menjar i vi catal\u00e0 seguit d\u2019una activitat de porr\u00f3 on l\u2019equip guanyador s\u2019end\u00fa un premi. Aprofitant la celebraci\u00f3 de Sant Jordi aquell mateix dia, obsequiem als clients amb un tub de bombons amb un drac decoratiu.
El 24 d\u2019abril ens reunim amb el President de NBTA, l\u2019Associaci\u00f3 Noruega de Business Travel qui ens explica la seva activitat.
El 25 d\u2019abril t\u00e9 lloc al venue Hos Arne el segon workshop on comptem amb la participaci\u00f3 de 15 ag\u00e8ncies MICE. El format de l\u2019esdeveniment \u00e9s similar al del primer workshop.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3: <\/strong>Noem\u00ed Rosell \u2013 nrosell@barcelonaturisme.com<\/a><\/p>\n\n\n\n

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Roadshow Alemanya<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Roadshow Alemanya<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Roadshow Alemanya<\/mark><\/strong>
22-25 abril, Munich, Frankfurt i Dusseldorf
Despr\u00e9s de cinc anys sense dur a terme un esdeveniment propi a Alemanya, aquest abril vam realitzar un roadshow a tres ciutats, acompanyats per vuit dels nostres membres. En aquesta ocasi\u00f3, amb un format informal, ens vam retrobar i vam con\u00e8ixer nous clients d’ag\u00e8ncies que freq\u00fcentment treballen amb la nostra destinaci\u00f3.
En un ambient proper, vam presentar les \u00faltimes novetats de Barcelona.
Els esdeveniments, celebrats a Munic, Frankfurt i D\u00fcsseldorf, van comptar amb la participaci\u00f3 de m\u00e9s de 80 clients.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3:<\/strong> Anna Orozco – aorozco@barcelonaturisme.com<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Accions al mercat europeu<\/p>\n","protected":false},"author":3,"featured_media":5468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"capcalera":[],"class_list":["post-5453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accions-promocionals"],"acf":[],"yoast_head":"\nConnexi\u00f3 Barcelona \u2013 Europa - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5453\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connexi\u00f3 Barcelona \u2013 Europa - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Accions al mercat europeu\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5453\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-22T10:58:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-22T10:58:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/05\/Connexio-Barcelona-Europa-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5453#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5453\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"Connexi\u00f3 Barcelona \u2013 Europa\",\"datePublished\":\"2024-05-22T10:58:16+00:00\",\"dateModified\":\"2024-05-22T10:58:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5453\"},\"wordCount\":997,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5453#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/05\/Connexio-Barcelona-Europa-1.jpg\",\"articleSection\":[\"Accions Promocionals\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5453\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5453\",\"name\":\"Connexi\u00f3 Barcelona \u2013 Europa - 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