{"id":5475,"date":"2024-05-22T13:25:39","date_gmt":"2024-05-22T11:25:39","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=5475"},"modified":"2024-05-22T13:25:40","modified_gmt":"2024-05-22T11:25:40","slug":"connexio-barcelona-estats-units-4","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=5475","title":{"rendered":"Connexi\u00f3 Barcelona \u2013 Estats Units"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Accions al mercat americ\u00e0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/05\/2_petit-768x1024.jpg\" alt=\"\" class=\"wp-image-5478\" width=\"384\" height=\"512\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/05\/2_petit-768x1024.jpg 768w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/05\/2_petit-225x300.jpg 225w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/05\/2_petit.jpg 800w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong><mark style=\"background-color:#abb8c3\" class=\"has-inline-color\">SMU &#8211; Successful Meetings University<\/mark><\/strong><br>11-13 abril, Nova York<br>El Barcelona Convention Bureau va ser present a la 20a edici\u00f3 de SMU, que va tenir lloc al Marriott Marquis de Nova York. Aquest esdeveniment va registrar un augment del 20% en la participaci\u00f3, amb prop de 250 prove\u00efdors internacionals i aproximadament 150 compradors convidats, arribant al punt on la capacitat de l&#8217;hotel no va poder donar cabuda a m\u00e9s participants.<br>Es va destacar una notable pres\u00e8ncia de compradors europeus, i volem ressaltar la participaci\u00f3 de 13 prove\u00efdors, el doble en comparaci\u00f3 del 2023, que van representar marques de Barcelona, tots membres del BCB. Entre aquests, s&#8217;inclouen reconeguts noms com Hotel Sofia Barcelona (Grand Hyatt), Hyatt Regency Barcelona Tower, NH Collection Calder\u00f3n i Constan\u00e7a, Meli\u00e1 Hotels, A+ Solutions DMC, Sofitel Barcelona Skipper, Hotels H10, Hotel PortaFira (Hotels Santos), Hotel Arts , Selenta Group (Moxy Barcelona), Intercontinental Barcelona i Hotel Nobu Barcelona.<br>Durant l&#8217;esdeveniment, el BCB va confirmar unes 26 cites individuals i va proporcionar valuoses oportunitats de networking i col\u00b7laboraci\u00f3. Es va observar que moltes d&#8217;aquestes cites requerien una presentaci\u00f3 completa de la destinaci\u00f3 i les darreres novetats. A m\u00e9s, es va destacar que els terminis de lliurament de sol\u00b7licituds (RFPs) estan cada cop m\u00e9s ajustats, com ho demostra el cas d&#8217;un grup de 950 persones a 6 mesos d&#8217;anticipaci\u00f3.<br>En els darrers anys, hem enfrontat desafiaments per confirmar cites per a visites comercials, en part a causa dels canvis a la nostra ind\u00fastria despr\u00e9s de la pand\u00e8mia. Especialment als Estats Units i Canad\u00e0, on el treball remot s&#8217;ha tornat com\u00fa, els equips s\u00f3n m\u00e9s redu\u00efts i dispersos, cosa que dificulta l&#8217;acc\u00e9s a les oficines. Per aix\u00f2, molts de nosaltres hem optat per participar en esdeveniments de tercers, com ara SMU, GIS, InVoyages i The Meeting Space.<br>Encara que el nostre Roadshow a Am\u00e8rica del Nord el 2023 va ser reeixit, sempre hi ha incertesa respecte a futurs esdeveniments. No obstant aix\u00f2, creiem que la participaci\u00f3 en esdeveniments com SMU continua sent una oportunitat valuosa per assolir un gran nombre de clients potencials. Tot i que preferim esdeveniments m\u00e9s personalitzats i representatius de la destinaci\u00f3 Barcelona, reconeixem la import\u00e0ncia de mantenir una pres\u00e8ncia constant i educar els nostres clients i potencials clients sobre les ofertes de la nostra ciutat.<br>Seguim compromesos en fomentar oportunitats comercials i promoure Barcelona com una destinaci\u00f3 l\u00edder per a esdeveniments, aprofitant cada oportunitat per interactuar amb clients i mostrar tot all\u00f2 que la nostra ciutat t\u00e9 per oferir.<br><\/p>\n\n\n\n<p><strong>Per a m\u00e9s informaci\u00f3:<\/strong> C\u00e9cile Dorian \u2013 <a href=\"mailto:cdorian@barcelonaturisme.com\" target=\"_blank\" rel=\"noreferrer noopener\">cdorian@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accions al mercat americ\u00e0<\/p>\n","protected":false},"author":3,"featured_media":5476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"capcalera":[],"class_list":["post-5475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accions-promocionals"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - 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