{"id":5641,"date":"2024-07-12T13:53:47","date_gmt":"2024-07-12T11:53:47","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641"},"modified":"2024-07-15T10:42:55","modified_gmt":"2024-07-15T08:42:55","slug":"reprenent-el-donation-room-al-mwc-2024","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641","title":{"rendered":"Reprenent el Donation Room al MWC 2024"},"content":{"rendered":"\n

Un model d’economia circular i inclusi\u00f3 social que beneficia les comunitats locals<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Despr\u00e9s d’una pausa for\u00e7ada per la pand\u00e8mia, GSMA ha repr\u00e8s el Projecte Donation Room<\/strong> per al 2024, una iniciativa que va comen\u00e7ar el 2016 amb l’objectiu de reaprofitar els materials i el mobiliari sobrant del Mobile World Congress (MWC). Aquesta acci\u00f3 no nom\u00e9s promou una economia circular, sin\u00f3 que tamb\u00e9 minimitza l’impacte ambiental de l’esdeveniment.<\/p>\n\n\n\n

El Projecte Donation Room<\/strong> permet que materials diversos, com les 570 peces de mobiliari recuperades aquest any, siguin reutilitzats en benefici de la societat. En total, s’han recuperat 5 tones de materials que es destinaran a persones usu\u00e0ries de serveis socials o a projectes socials i culturals a Barcelona i L\u2019Hospitalet de Llobregat.<\/p>\n\n\n\n

Aquesta iniciativa fomenta la sostenibilitat ambiental i, alhora, empodera les persones en risc d’exclusi\u00f3 social, facilitant la seva transici\u00f3 cap al mercat laboral convencional.<\/p>\n\n\n\n

El projecte \u00e9s gestionat per la Fundaci\u00f3 Formaci\u00f3 i Treball amb la coordinaci\u00f3 de l’Ajuntament de Barcelona, GSMA i el Consorci de Turisme de Barcelona. Hi participen 25 treballadors, dels quals 13 formen part de programes d’inclusi\u00f3 social de Formaci\u00f3 i Treball, obtenint aix\u00ed formaci\u00f3 i oportunitats laborals valuoses.<\/p>\n\n\n\n

Aquest any, els articles donats s\u2019han guardat en dos magatzems ubicats a Sant Andreu i al Parc de la Remunta, des d’on s\u2019han redistribu\u00eft a entitats socials, escoles i centres comunitaris, donant suport directe a les comunitats locals.<\/p>\n\n\n\n

El MWC Barcelona, que enguany va atraure m\u00e9s de 101.000 assistents entre el 26 i el 29 de febrer, \u00e9s reconegut no nom\u00e9s per la seva import\u00e0ncia en el m\u00f3n de la connectivitat, sin\u00f3 tamb\u00e9 pel seu comprom\u00eds amb la sostenibilitat. Des de fa deu anys, est\u00e0 certificat com a neutre en carboni, i ha rebut quatre reconeixements del Guinness World Records com l\u2019esdeveniment comercial neutre en carboni m\u00e9s gran del m\u00f3n. El programa mediambiental de GSMA se centra en cinc \u00e0rees clau: energia, productes i residus, alimentaci\u00f3 i residus alimentaris, log\u00edstica, i viatges i allotjament, treballant per minimitzar l’empremta ambiental del MWC.<\/p>\n\n\n\n

El Projecte Donation Room de GSMA<\/strong> \u00e9s un excel\u00b7lent exemple de com els grans esdeveniments poden incorporar pr\u00e0ctiques sostenibles i inclusives. Amb la seva tornada aquest 2024, no nom\u00e9s es redueix l’impacte ambiental del MWC, sin\u00f3 que tamb\u00e9 es proporciona un suport essencial a les comunitats locals i es creen oportunitats per a les persones en risc d’exclusi\u00f3 social. Aix\u00ed, el MWC Barcelona continua sent un referent global en tecnologia i connectivitat, i tamb\u00e9 en responsabilitat social i mediambiental.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3:<\/strong> bcb@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Un model d’economia circular i inclusi\u00f3 social que beneficia les comunitats locals<\/p>\n","protected":false},"author":3,"featured_media":5642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"capcalera":[],"class_list":["post-5641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":[],"yoast_head":"\nReprenent el Donation Room al MWC 2024 - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reprenent el Donation Room al MWC 2024 - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Un model d'economia circular i inclusi\u00f3 social que beneficia les comunitats locals\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-12T11:53:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-15T08:42:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/07\/Donation-room.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"Reprenent el Donation Room al MWC 2024\",\"datePublished\":\"2024-07-12T11:53:47+00:00\",\"dateModified\":\"2024-07-15T08:42:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641\"},\"wordCount\":453,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/07\/Donation-room.jpg\",\"articleSection\":[\"Not\u00edcies\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641\",\"name\":\"Reprenent el Donation Room al MWC 2024 - Barcelona Convention Bureau\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/07\/Donation-room.jpg\",\"datePublished\":\"2024-07-12T11:53:47+00:00\",\"dateModified\":\"2024-07-15T08:42:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641#primaryimage\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/07\/Donation-room.jpg\",\"contentUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/07\/Donation-room.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\/\/bcbnews.barcelonaturisme.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reprenent el Donation Room al MWC 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#website\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/\",\"name\":\"BCB News \/ Barcelona Convention Bureau\",\"description\":\"BCB Magazine\",\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bcbnews.barcelonaturisme.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\",\"name\":\"BCB News \/ Barcelona Convention Bureau\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png\",\"contentUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png\",\"width\":543,\"height\":166,\"caption\":\"BCB News \/ Barcelona Convention Bureau\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\",\"name\":\"mcolomer\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reprenent el Donation Room al MWC 2024 - Barcelona Convention Bureau","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641","og_locale":"ca_ES","og_type":"article","og_title":"Reprenent el Donation Room al MWC 2024 - Barcelona Convention Bureau","og_description":"Un model d'economia circular i inclusi\u00f3 social que beneficia les comunitats locals","og_url":"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641","og_site_name":"Barcelona Convention Bureau","article_published_time":"2024-07-12T11:53:47+00:00","article_modified_time":"2024-07-15T08:42:55+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/07\/Donation-room.jpg","type":"image\/jpeg"}],"author":"mcolomer","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"mcolomer","Temps estimat de lectura":"3 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641#article","isPartOf":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641"},"author":{"name":"mcolomer","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551"},"headline":"Reprenent el Donation Room al MWC 2024","datePublished":"2024-07-12T11:53:47+00:00","dateModified":"2024-07-15T08:42:55+00:00","mainEntityOfPage":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641"},"wordCount":453,"publisher":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#organization"},"image":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641#primaryimage"},"thumbnailUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/07\/Donation-room.jpg","articleSection":["Not\u00edcies"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641","url":"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641","name":"Reprenent el Donation Room al MWC 2024 - Barcelona Convention Bureau","isPartOf":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641#primaryimage"},"image":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641#primaryimage"},"thumbnailUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/07\/Donation-room.jpg","datePublished":"2024-07-12T11:53:47+00:00","dateModified":"2024-07-15T08:42:55+00:00","breadcrumb":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bcbnews.barcelonaturisme.com\/?p=5641"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641#primaryimage","url":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/07\/Donation-room.jpg","contentUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/07\/Donation-room.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=5641#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/bcbnews.barcelonaturisme.com\/"},{"@type":"ListItem","position":2,"name":"Reprenent el Donation Room al MWC 2024"}]},{"@type":"WebSite","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#website","url":"https:\/\/bcbnews.barcelonaturisme.com\/","name":"BCB News \/ Barcelona Convention Bureau","description":"BCB Magazine","publisher":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bcbnews.barcelonaturisme.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#organization","name":"BCB News \/ Barcelona Convention Bureau","url":"https:\/\/bcbnews.barcelonaturisme.com\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/","url":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png","contentUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png","width":543,"height":166,"caption":"BCB News \/ Barcelona Convention Bureau"},"image":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551","name":"mcolomer","url":"https:\/\/bcbnews.barcelonaturisme.com\/?author=3"}]}},"_links":{"self":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts\/5641"}],"collection":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5641"}],"version-history":[{"count":1,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts\/5641\/revisions"}],"predecessor-version":[{"id":5648,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts\/5641\/revisions\/5648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/media\/5642"}],"wp:attachment":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5641"},{"taxonomy":"capcalera","embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcapcalera&post=5641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}