{"id":5696,"date":"2024-07-12T15:00:41","date_gmt":"2024-07-12T13:00:41","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=5696"},"modified":"2024-07-15T14:35:11","modified_gmt":"2024-07-15T12:35:11","slug":"connexio-barcelona-europa-6","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=5696","title":{"rendered":"Connexi\u00f3 Barcelona \u2013 Europa"},"content":{"rendered":"\n

Accions al mercat europeu<\/p>\n\n\n\n

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Esdeveniment amb membres a Par\u00eds<\/strong>
22 maig, Par\u00eds
El 24 de maig passat, el Barcelona Convention Bureau (BCB) va organitzar una reeixida jornada de networking a Par\u00eds, dirigida al mercat MICE franc\u00e8s. Volem agrair als membres seg\u00fcents per la seva participaci\u00f3 i col\u00b7laboraci\u00f3: TA DMC, Grand Hyatt Barcelona, \u200b\u200bTorre Melina a Gran Meli\u00e1 Hotel, W Barcelona, \u200b\u200bNH Collection Barcelona, \u200b\u200bHotels H10 i Renaissance Barcelona Fira.
Despr\u00e9s de l’\u00e8xit obtingut amb els nostres membres i convidats l’any passat, el BCB va decidir repetir el format promocional de viatjar a Par\u00eds amb una petita selecci\u00f3 de membres (set en total) per fer tres esdeveniments de networking en un sol dia. Seleccionem tres seus que van oferir una visi\u00f3 diferenciada del que Barcelona t\u00e9 per oferir com a destinaci\u00f3 per a reunions i incentius.
Al mat\u00ed, vam donar la benvinguda a sis organitzadors d’esdeveniments MICE en un esmorzar a la terrassa de l’hotel lifestyle, el Hoxton de Par\u00eds. Per dinar, convoquem 16 ag\u00e8ncies parisenques a gaudir del restaurant Top Chef, la carta del qual reflecteix les receptes originals dels millors competidors del programa gastron\u00f2mic del mateix nom. Finalment, la jornada va culminar amb una vetllada amb 11 compradors al nou restaurant Halo, un espai amb un \u201cconcept store\u201d amb un toc \u201cspeakeasy\u201d, que inclou una botiga de moda, interiorisme i disseny, un restaurant amagat al soterrani, una galeria d\u00b4art i una sala privada per a 20 persones.
Cada localitzaci\u00f3 va ser seleccionada per representar diversos aspectes de la nostra ciutat: eleg\u00e0ncia, innovaci\u00f3, cosmopolitisme, entreteniment, originalitat, atractiu i tend\u00e8ncia. En definitiva, hem pogut comunicar que Barcelona \u00e9s una destinaci\u00f3 irresistible que compleix totes les expectatives per a reunions i incentius amb prove\u00efdors que comparteixen aquests valors.
La convocat\u00f2ria va ser tot un \u00e8xit, amb clients de gran qualitat, incloent molts directors i propietaris d’ag\u00e8ncies. Els assistents van mostrar un gran entusiasme per les experi\u00e8ncies ofertes i, sobretot, per connectar amb propietats que desconeixien. Van expressar el seu inter\u00e8s per les nombroses novetats i renovacions a Barcelona, \u200b\u200bcosa que va renovar el seu inter\u00e8s pel nostre dest\u00ed.
Sovint escoltem els clients francesos dir que ja coneixen Barcelona i que estan buscant noves destinacions. Tot i aix\u00f2, durant aquesta jornada “3 en 1”, van quedar gratament sorpresos per les novetats presentades, cosa que els va fer reconsiderar la seva percepci\u00f3 anterior i els va animar a explorar i redescobrir tot el que Barcelona t\u00e9 per oferir.
Repetirem aquesta promoci\u00f3 “3 en 1” el 24 d’octubre i us animem a expressar el vostre inter\u00e8s quan rebeu la convocat\u00f2ria oficial.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3: <\/strong>Cecile Dorian – cdorian@barcelonaturisme.com<\/a><\/p>\n\n\n\n

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Events Club Forum<\/strong>
16-19 juny, Praga
El mes de juny passat, el BCB va participar en el Events Club Forum celebrat a Praga. Aquest esdeveniment, reconegut per congregar a destacats professionals del sector d’esdeveniments i congressos, va oferir a BCB una plataforma inigualable per a promoure Barcelona com a dest\u00ed de refer\u00e8ncia per a esdeveniments internacionals.
Una oportunitat per a establir noves relacions comercials i enfortir les existents, demostrant aix\u00ed el comprom\u00eds continu amb l’atracci\u00f3 d’esdeveniments de gran envergadura a la ciutat. La participaci\u00f3 en el Events Club Forum tamb\u00e9 va permetre a BCB intercanviar coneixements i experi\u00e8ncies amb altres l\u00edders de la ind\u00fastria, fomentant aix\u00ed la innovaci\u00f3 i el desenvolupament de noves estrat\u00e8gies en el sector d’esdeveniments.
Dos dies de molt bones reunions, sopars de networking i interessants debats sobre l’impacte dels esdeveniments i com fer-los m\u00e9s sostenibles, entre altres temes d’actualitat, presentant les novetats de Barcelona a compradors d’Europa de l’Est i altres mercats.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3:<\/strong> Anna Orozco \u2013 aorozco@barcelonaturisme.com<\/a><\/p>\n\n\n\n

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The Meetings Show<\/strong>
19-20 juny, Londres
Veient el bon resultat de les cites durant la nostra participaci\u00f3 a l\u2019edici\u00f3 del Meetings Show de l\u2019any passat, tornem a repetir la nostra assist\u00e8ncia sota el paraig\u00fces de Turespa\u00f1a. Durant els dos dies vam tenir l\u2019oportunitat de veure\u2019ns amb 25 ag\u00e8ncies i associacions, moltes de les quals tenien negoci potencial per Barcelona.
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Per a m\u00e9s informaci\u00f3:<\/strong> Noem\u00ed Rosell, nrosell@barcelonaturisme.com<\/a><\/p>\n\n\n\n

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MEET Catalunya I FT post-Meet Catalunya<\/strong>
25-28 juny, Caldes de Malavella
El BCB participa al MEET Catalunya organitzat cada dos anys pel Catalunya Convention Bureau. Tenim l’oportunitat de veure\u2019ns amb 5 associacions i fer contactes amb agencies.
Posteriorment organitzem I participem en 5 fam trips post MEET Catalunya, juntament amb territoris i la col\u00b7laboraci\u00f3 de la Diputaci\u00f3 de Barcelona i el Catalunya Convention Bureau.
Tenim l\u2019oportunitat d\u2019ensenyar la destinaci\u00f3 Barcelona i la seva oferta MICE a un total de 35 prescriptors entre els quals es troben ag\u00e8ncies, associacions i premsa internacional del sector. Visitem en concret: Barcelona, Maresme, Vall\u00e8s Oriental, Sitges i Pened\u00e8s. Els fam trips tenen molt bona acollida.
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Per a m\u00e9s informaci\u00f3:<\/strong> Noem\u00ed Rosell, nrosell@barcelonaturisme.com<\/a><\/p>\n\n\n\n

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FT mercat alemany, col\u00b7laboraci\u00f3 Meli\u00e1 International<\/strong>
4-7 juliol, Barcelona
Amb l’objectiu de promocionar Barcelona com un dest\u00ed ideal per a l’organitzaci\u00f3 d’esdeveniments, el BCB, juntament amb l’Oficina Espanyola de Turisme (OET) de Frankfurt i Meli\u00e1 Internacional, hem organitzat un FamTrip amb clients alemanys la primera setmana de juliol. <\/p>\n\n\n\n

Aquest viatge de familiaritzaci\u00f3 va tenir com a objectiu principal donar a con\u00e8ixer algunes de les novetats m\u00e9s destacades en l’oferta de Barcelona per a esdeveniments, incloent-hi espais, hotels i activitats, aix\u00ed com la pr\u00f2xima celebraci\u00f3 de la Copa Am\u00e8rica.
Els clients alemanys van tenir l’oportunitat d’explorar una varietat d’espais per a esdeveniments. Van poder con\u00e8ixer de primera m\u00e0 l’\u00e0mplia gamma d’hotels Melia disponibles, el renovat PCC, espais com Sant Pau, Mirador de Gl\u00f2ries i Cellers Jean Leon, tots ells equipats amb instal\u00b7lacions d’\u00faltima generaci\u00f3 per a reunions i esdeveniments.
A m\u00e9s de les visites a espais i hotels, l’itinerari del FamTrip va incloure diverses activitats dissenyades per a mostrar la versatilitat de Barcelona com a dest\u00ed d’esdeveniments. Els participants van gaudir d’experi\u00e8ncies com America\u2019s Cup 360\u00ba , visita guiada al districte 22@ i una activitat enol\u00f2gica.
Un dels moments m\u00e9s destacats del famtrip va ser la presentaci\u00f3 de la pr\u00f2xima Copa Am\u00e8rica, que se celebrar\u00e0 a Barcelona aquest 2024. Aquesta prestigiosa competici\u00f3 n\u00e0utica atraur\u00e0 a milers de visitants internacionals, i el BCB va destacar com els esdeveniments associats a la Copa Am\u00e8rica proporcionaran oportunitats addicionals per a l’organitzaci\u00f3 d’esdeveniments corporatius i confer\u00e8ncies.
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Per a m\u00e9s informaci\u00f3:<\/strong> Anna Orozco \u2013 aorozco@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Accions al mercat europeu<\/p>\n","protected":false},"author":3,"featured_media":5703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"capcalera":[],"class_list":["post-5696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accions-promocionals"],"acf":[],"yoast_head":"\nConnexi\u00f3 Barcelona \u2013 Europa - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5696\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connexi\u00f3 Barcelona \u2013 Europa - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Accions al mercat europeu\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5696\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-12T13:00:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-15T12:35:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/07\/Accions-Europa_fora.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5696#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5696\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"Connexi\u00f3 Barcelona \u2013 Europa\",\"datePublished\":\"2024-07-12T13:00:41+00:00\",\"dateModified\":\"2024-07-15T12:35:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5696\"},\"wordCount\":1116,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5696#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/07\/Accions-Europa_fora.jpg\",\"articleSection\":[\"Accions Promocionals\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5696\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=5696\",\"name\":\"Connexi\u00f3 Barcelona \u2013 Europa - 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