{"id":6026,"date":"2024-10-14T14:03:14","date_gmt":"2024-10-14T12:03:14","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6026"},"modified":"2024-10-14T14:03:15","modified_gmt":"2024-10-14T12:03:15","slug":"connexio-barcelona-nord-america","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6026","title":{"rendered":"Connexi\u00f3 Barcelona \u2013 Nord Am\u00e8rica"},"content":{"rendered":"\n

Accions comercials al mercat americ\u00e0<\/p>\n\n\n\n

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Roadshow USA (Chicago, Atlanta, Nueva York), 15-19 juliol<\/strong><\/p>\n\n\n\n

La 6a edici\u00f3 del Roadshow del Barcelona Convention Bureau (BCB) a Nord-Am\u00e8rica es va celebrar a Chicago, Atlanta i Nova York, amb la participaci\u00f3 de 9 membres del BCB, incloent-hi dos de la prov\u00edncia:<\/p>\n\n\n\n

Hotels 5*: Almanac Barcelona, Mas Salagros, Torre Melina Gran Meli\u00e0
Hotels 4*: NH Collection Constanza, M\u00f3n Sant Benet, Tembo Barcelona
DMCs: A+ Solutions, KT Events, Spanish Heritage<\/p>\n\n\n\n

Enguany, en col\u00b7laboraci\u00f3 amb els nostres representants a Nord-Am\u00e8rica, Arena Destination Marketing, el BCB va implementar estrat\u00e8gies clau per atreure compradors nord-americans. Els esdeveniments de networking<\/em> van incloure una activitat de ice breaking<\/em>, que va facilitar un ambient dist\u00e8s per a l’intercanvi d’idees, seguida d\u2019un sopar que va destacar tant la gastronomia local com l’espanyola, refor\u00e7ant l’atractiu de Barcelona com a destinaci\u00f3 culin\u00e0ria.<\/p>\n\n\n\n

Per captar l\u2019atenci\u00f3 dels organitzadors de reunions i incentius, vam dissenyar una activitat immersiva centrada en els “5 sentits de Barcelona<\/strong>“, on els assistents van participar en reptes tem\u00e0tics a cada taula, atesa per dos membres participants. Aquestes experi\u00e8ncies sensorials van ajudar a crear una connexi\u00f3 m\u00e9s profunda amb la destinaci\u00f3, oferint una visi\u00f3 \u00fanica de tot el que Barcelona pot oferir en termes de creativitat i personalitzaci\u00f3 d\u2019esdeveniments.<\/p>\n\n\n\n

Resultats clau:
\u2022 45 reunions amb clients a les tres ciutats
\u2022 846 clients contactats durant el proc\u00e9s d’invitaci\u00f3
\u2022 64,3% d\u2019assist\u00e8ncia
\u2022 Connexions significatives amb clients clau del sector de reunions i incentius<\/p>\n\n\n\n

La promoci\u00f3 de Barcelona com a seu d’esdeveniments MICE va ser un \u00e8xit, amb esdeveniments que es van destacar per la seva originalitat i per la capacitat de crear experi\u00e8ncies memorables. La interacci\u00f3 personal va permetre als representants locals mostrar la capacitat de la ciutat per gestionar grans esdeveniments. De cara al futur, es preveu una major inversi\u00f3 en la qualitat del contingut per continuar atraient compradors internacionals.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Jornades inverses M\u00e8xic a Le\u00f3n (Spain Convention Bureau), 18-20 setembre<\/strong><\/p>\n\n\n\n

El Barcelona Convention Bureau (BCB) va participar en les Jornades Inverses organitzades pel Spain Convention Bureau en col\u00b7laboraci\u00f3 amb Turespa\u00f1a i l’OET de Ciutat de M\u00e8xic.<\/p>\n\n\n\n

L’esdeveniment, celebrat del 18 al 20 de setembre a Lle\u00f3, va reunir 12 ag\u00e8ncies i meeting planners<\/em> del sector MICE de M\u00e8xic, tots compradors de nivell alt amb un gran potencial per atreure esdeveniments a Barcelona.<\/p>\n\n\n\n

El BCB es va unir al grup a Lle\u00f3, on va participar en reunions individuals amb els compradors, a m\u00e9s d’activitats de networking<\/em> i team building<\/em>. Durant el taller, ens vam centrar en destacar la nostra funci\u00f3 com a connector entre els organitzadors d’esdeveniments i els nostres diversos membres i prove\u00efdors en la ind\u00fastria MICE. Aquest enfocament permet als compradors accedir a una \u00e0mplia gamma de serveis i ofertes \u00faniques que Barcelona pot proporcionar.<\/p>\n\n\n\n

Els clients mexicans se senten molt connectats amb Espanya per l\u2019afinitat cultural compartida, com ara l\u2019idioma i la gastronomia. No obstant aix\u00f2, molts desconeixien el suport que un convention bureau<\/em> com el nostre pot oferir en termes de connexi\u00f3 amb prove\u00efdors i recursos locals. En les reunions one to one<\/em>, vam subratllar la import\u00e0ncia que el BCB actua com un pont, facilitant l’acc\u00e9s als nostres membres i recursos que poden enriquir els seus esdeveniments.<\/p>\n\n\n\n

Tamb\u00e9 van sorgir alguns reptes, com els costos i la manca de connexi\u00f3 a\u00e8ria directa entre M\u00e8xic i Barcelona, factors que limiten les decisions d’alguns compradors. No obstant aix\u00f2, l’inter\u00e8s creixent per explorar noves oportunitats a la nostra ciutat \u00e9s clar. Es va detectar un inter\u00e8s significatiu en la planificaci\u00f3 d’esdeveniments futurs a Barcelona, tot i que ser\u00e0 crucial continuar cultivant aquestes relacions.<\/p>\n\n\n\n

<\/p>\n\n\n\n

InVOYAGE, Luxury Incentives & Events<\/strong> <\/strong>(Mikonos), 27-30 setembre<\/strong><\/p>\n\n\n\n

El Barcelona Convention Bureau (BCB) va participar a InVoyage Luxury MICE 2024, un esdeveniment de networking global exclusiu que va tenir lloc a Mykonos del 27 al 30 de setembre.<\/p>\n\n\n\n

En aquesta edici\u00f3, vam comptar amb uns 260 participants de tot el m\u00f3n, incloent-hi uns 130 hosted buyers. El BCB va mantenir 26 reunions amb clients, principalment d’ag\u00e8ncies l\u00edders en viatges d’incentius de luxe, en la seva majoria del mercat nord-americ\u00e0.<\/p>\n\n\n\n

InVoyage t\u00e9 la reputaci\u00f3 de convocar compradors altament qualificats. Els participants es van destacar per ser l\u00edders seniors i responsables en la presa de decisions a les seves respectives ag\u00e8ncies.<\/p>\n\n\n\n

L’esdeveniment, celebrat als hotels de la col\u00b7lecci\u00f3 Myconian, va oferir una oportunitat ideal per mantenir converses estrat\u00e8giques i establir relacions comercials clau.<\/p>\n\n\n\n

InVoyage va combinar de manera equilibrada el networking, reunions 1-a-1 i tallers creatius en un entorn propici per a l’intercanvi d’idees i noves col\u00b7laboracions.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3:<\/strong> C\u00e9cile Dorian – cdorian@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Accions comercials al mercat americ\u00e0<\/p>\n","protected":false},"author":3,"featured_media":6027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"capcalera":[],"class_list":["post-6026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accions-promocionals"],"acf":[],"yoast_head":"\nConnexi\u00f3 Barcelona \u2013 Nord Am\u00e8rica - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6026\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connexi\u00f3 Barcelona \u2013 Nord Am\u00e8rica - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Accions comercials al mercat americ\u00e0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6026\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-14T12:03:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-14T12:03:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/10\/RS-USA_exterior.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6026#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6026\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"Connexi\u00f3 Barcelona \u2013 Nord Am\u00e8rica\",\"datePublished\":\"2024-10-14T12:03:14+00:00\",\"dateModified\":\"2024-10-14T12:03:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6026\"},\"wordCount\":807,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6026#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/10\/RS-USA_exterior.jpeg\",\"articleSection\":[\"Accions Promocionals\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6026\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6026\",\"name\":\"Connexi\u00f3 Barcelona \u2013 Nord Am\u00e8rica - 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