{"id":603,"date":"2021-12-07T14:08:16","date_gmt":"2021-12-07T13:08:16","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/nemo-enim-ipsam-voluptatem\/"},"modified":"2022-03-16T12:59:47","modified_gmt":"2022-03-16T11:59:47","slug":"nemo-enim-ipsam-voluptatem","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=603&lang=es","title":{"rendered":"Redes sociales del BCB"},"content":{"rendered":"\n

Balance del primer a\u00f1o de actividad en Twitter y Linkedln<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Desde el pasado enero, con el objetivo de ampliar nuestra presencia en redes sociales, hemos redise\u00f1ado nuestra estrategia de comunicaci\u00f3n en Twitter y comenzado con un nuevo perfil en Linkedin.<\/p>\n\n\n\n

Durante este tiempo nuestra presencia en redes ha tenido un crecimiento sostenido. Es un crecimiento absolutamente org\u00e1nico, constante y focalizado en los targets de alto inter\u00e9s para el desarrollo de negocio del BCB.<\/p>\n\n\n\n

Tras este primer a\u00f1o de actividad, es hora de hacer balance. Veamos el resultado:
– Seguidores: 1601
– M\u00e1s de 150 publicaciones
– Impresiones: 125.072<\/p>\n\n\n\n

– Una elevada ratio de Engagement (m\u00e1s de 12.000) nos sit\u00faa en la franja alta de nuestra categor\u00eda.<\/p>\n\n\n\n

– Los sectores de actividad m\u00e1s representados en nuestra comunidad encajan con nuestro target de negocio.<\/p>\n\n\n\n

– Nuestra comunidad en LinkedIn mantiene un equilibrio nacional \/ internacional.<\/p>\n\n\n\n

– Nuestros seguidores se concentran en las \u00e1reas operativas con poder de decisi\u00f3n sobre la \u201ccompra\u201d de nuestros servicios.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Durante este primer a\u00f1o de actividad en Linkedin, estamos consiguiendo un alto porcentaje de visibilidad con una baja frecuencia de impactos. Una frecuencia relativamente baja con una ratio de conversi\u00f3n elevada confirma que estamos llegando a los perfiles que realmente est\u00e1n interesados en nuestra actividad.

M\u00e1s informaci\u00f3n:\u00a0<\/strong>Anna Orozco \u2013\u00a0aorozco@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Balance enero – noviembre 2021<\/p>\n","protected":false},"author":2,"featured_media":1067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"capcalera":[],"class_list":["post-603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-y-miembros"],"acf":[],"yoast_head":"\nRedes sociales del BCB - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=603&lang=es\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redes sociales del BCB - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Balance enero - noviembre 2021\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=603&lang=es\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-07T13:08:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-16T11:59:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/xxss5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"275\" \/>\n\t<meta property=\"og:image:height\" content=\"183\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"programacion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"programacion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=603&lang=es#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=603&lang=es\"},\"author\":{\"name\":\"programacion\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/ea05811c374af4c2c2fd9f4374f51152\"},\"headline\":\"Redes sociales del BCB\",\"datePublished\":\"2021-12-07T13:08:16+00:00\",\"dateModified\":\"2022-03-16T11:59:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=603&lang=es\"},\"wordCount\":229,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=603&lang=es#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/xxss5.jpg\",\"articleSection\":[\"Actualidad y Miembros\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=603&lang=es\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=603&lang=es\",\"name\":\"Redes sociales del BCB - 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