{"id":6038,"date":"2024-10-14T14:03:14","date_gmt":"2024-10-14T12:03:14","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6038"},"modified":"2024-10-14T14:10:02","modified_gmt":"2024-10-14T12:10:02","slug":"connexio-barcelona-nord-america","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6038&lang=es","title":{"rendered":"Conexi\u00f3n Barcelona \u2013 Norte Am\u00e9rica"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Acciones comerciales en el mercado americano<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"6029\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/10\/RS-USA_interior-1024x768.jpeg\" alt=\"\" class=\"wp-image-6029\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/10\/RS-USA_interior-1024x768.jpeg 1024w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/10\/RS-USA_interior-300x225.jpeg 300w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/10\/RS-USA_interior-768x576.jpeg 768w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/10\/RS-USA_interior.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"957\" data-id=\"6033\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/10\/Leon_interior-1024x957.jpg\" alt=\"\" class=\"wp-image-6033\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/10\/Leon_interior-1024x957.jpg 1024w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/10\/Leon_interior-300x280.jpg 300w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/10\/Leon_interior-768x718.jpg 768w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/10\/Leon_interior.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"6035\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/10\/1-1024x768.jpg\" alt=\"\" class=\"wp-image-6035\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/10\/1-1024x768.jpg 1024w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/10\/1-300x225.jpg 300w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/10\/1-768x576.jpg 768w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/10\/1-1536x1152.jpg 1536w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2024\/10\/1.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>Roadshow USA (Chicago, Atlanta, Nueva York), 15-19 julio<\/strong><\/p>\n\n\n\n<p>La 6\u00aa edici\u00f3n del Roadshow del Barcelona Convention Bureau (BCB) en Norteam\u00e9rica se celebr\u00f3 en Chicago, Atlanta y Nueva York, con la participaci\u00f3n de 9 miembros del BCB, incluidos dos de la provincia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hoteles 5: Almanac Barcelona, Mas Salagros, Torre Melina Gran Meli\u00e0 <\/li>\n\n\n\n<li>Hoteles 4: NH Collection Constanza, Mon Sant Benet, Tembo Barcelona<\/li>\n\n\n\n<li>DMCs: A+ Solutions, KT Events, Spanish Heritage<\/li>\n<\/ul>\n\n\n\n<p>Este a\u00f1o, en colaboraci\u00f3n con nuestros representantes en Norteam\u00e9rica, Arena Destination Marketing, el BCB implement\u00f3 estrategias clave para atraer a compradores estadounidenses. Los eventos de networking incluyeron una actividad de ice breaking que facilit\u00f3 un ambiente distendido para el intercambio de ideas, seguida de una cena que destac\u00f3 tanto la gastronom\u00eda local como la espa\u00f1ola, lo que reforz\u00f3 el atractivo de Barcelona como destino culinario.<br>Para captar la atenci\u00f3n de los organizadores de reuniones e incentivos, dise\u00f1amos una actividad inmersiva centrada en los &#8220;5 sentidos de Barcelona&#8221;, donde los asistentes participaron en retos tem\u00e1ticos en cada mesa, atendida por dos miembros participantes. Estas experiencias sensoriales ayudaron a generar una conexi\u00f3n m\u00e1s profunda con el destino, ofreciendo una visi\u00f3n \u00fanica de lo que Barcelona puede ofrecer en t\u00e9rminos de creatividad y personalizaci\u00f3n de eventos.<br>Resultados clave:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>45 reuniones con clientes en las tres ciudades<\/li>\n\n\n\n<li>846 clientes alcanzados durante el proceso de invitaci\u00f3n<\/li>\n\n\n\n<li>64,3% de asistencia<\/li>\n\n\n\n<li>Conexiones significativas con clientes clave del sector de reuniones e incentivos<\/li>\n<\/ul>\n\n\n\n<p>La promoci\u00f3n de Barcelona como sede de eventos MICE fue un \u00e9xito, con los eventos destac\u00e1ndose por su originalidad y la capacidad de crear experiencias memorables. La interacci\u00f3n personal permiti\u00f3 a los representantes locales mostrar la capacidad de la ciudad para gestionar grandes eventos. De cara al futuro, se prev\u00e9 una mayor inversi\u00f3n en calidad de contenido para continuar atrayendo a compradores internacionales.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Jornadas inversas M\u00e9jico en Le\u00f3n (Spain Convention Bureau), 18-20 septiembre<\/strong><\/p>\n\n\n\n<p>El Barcelona Convention Bureau (BCB) particip\u00f3 en las Jornadas Inversas organizadas por el Spain Convention Bureau en colaboraci\u00f3n con Turespa\u00f1a y la OET de Ciudad de M\u00e9xico.<\/p>\n\n\n\n<p>El evento, celebrado del 18 al 20 de septiembre en Le\u00f3n, reuni\u00f3 a 12 agencias y <em>meeting planners<\/em> del sector MICE de M\u00e9xico, todos compradores de alto nivel con gran potencial para atraer eventos a Barcelona. El BCB se uni\u00f3 al grupo en Le\u00f3n, donde particip\u00f3 en reuniones individuales con los compradores, adem\u00e1s de actividades de <em>networking<\/em> y <em>team building<\/em>. Durante el taller, nos enfocamos en destacar nuestra funci\u00f3n como conector entre los organizadores de eventos y nuestros diversos miembros y proveedores en la industria MICE. Este enfoque permite a los compradores acceder a una amplia gama de servicios y ofertas \u00fanicas que Barcelona puede proporcionar.<\/p>\n\n\n\n<p>Los clientes mexicanos se sienten muy conectados con Espa\u00f1a debido a la afinidad cultural compartida, como el idioma y la gastronom\u00eda. Sin embargo, muchos desconoc\u00edan el apoyo que un <em>convention bureau<\/em> como el nuestro puede ofrecer en t\u00e9rminos de conexi\u00f3n con proveedores y recursos locales. En las reuniones <em>one to one<\/em>, subrayamos la importancia de que el BCB act\u00faa como un puente, facilitando el acceso a nuestros miembros y recursos que pueden enriquecer sus eventos.<\/p>\n\n\n\n<p>Tambi\u00e9n surgieron algunos retos, como los costes y la falta de conexi\u00f3n a\u00e9rea directa entre M\u00e9xico y Barcelona, factores que limitan las decisiones de algunos compradores. No obstante, el creciente inter\u00e9s por explorar nuevas oportunidades en nuestra ciudad es claro. Se detect\u00f3 un inter\u00e9s significativo en la planificaci\u00f3n de eventos futuros en Barcelona, aunque ser\u00e1 crucial seguir cultivando estas relaciones.<\/p>\n\n\n\n<p><strong>InVOYAGE, Luxury Incentives &amp; Events (Mikonos), 27-30 septiembre<\/strong><\/p>\n\n\n\n<p>El Barcelona Convention Bureau (BCB) particip\u00f3 en InVoyage Luxury MICE 2024, un evento de networking global exclusivo que tuvo lugar en Mykonos del 27 al 30 de septiembre.<br>En esta edici\u00f3n, contamos con unos 260 participantes del mundo entero incluido a unos 130 hosted buyers. El BCB sostuvo 26 reuniones con clientes, principalmente de agencias l\u00edderes en viajes de incentivos de lujo, en su mayor\u00eda del mercado norteamericano.<br>In Voyage tiene la reputaci\u00f3n de convocar a compradores altamente cualificados. Los participantes se destacaron por ser l\u00edderes senior y responsables de la toma de decisiones en sus respectivas agencias.<\/p>\n\n\n\n<p>El evento, celebrado en los hoteles de la colecci\u00f3n Myconian, ofreci\u00f3 una oportunidad ideal para mantener conversaciones estrat\u00e9gicas y establecer relaciones comerciales clave.<br>InVoyage combin\u00f3 de manera equilibrada el networking, reuniones 1-a-1, y talleres creativos en un entorno propicio para el intercambio de ideas y nuevas colaboraciones.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>M\u00e1s informaci\u00f3n:<\/strong> C\u00e9cile Dorian &#8211; <a href=\"mailto:cdorian@barcelonaturisme.com\">cdorian@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acciones comerciales en el mercado americano<\/p>\n","protected":false},"author":3,"featured_media":6028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"capcalera":[],"class_list":["post-6038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acciones-promocionales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - 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