{"id":6288,"date":"2024-12-13T14:29:10","date_gmt":"2024-12-13T13:29:10","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6288"},"modified":"2024-12-13T14:57:45","modified_gmt":"2024-12-13T13:57:45","slug":"editorial-christoph-tessmar-5","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6288","title":{"rendered":"Editorial Christoph Tessmar"},"content":{"rendered":"\n

Afrontem 2025 amb optimisme recolzats per la for\u00e7a creixent del sector<\/p>\n\n\n\n

El 2024 ha estat un any excepcional per al sector MICE a Barcelona, i un dels moments culminants ha estat, sens dubte, la gran edici\u00f3 de l’IBTM World<\/strong>, celebrada recentment. La gran aflu\u00e8ncia i la qualitat de les connexions establertes s\u00f3n un reflex de la for\u00e7a creixent del nostre sector, consolidant Barcelona com a destinaci\u00f3 preferida per a esdeveniments internacionals.<\/p>\n\n\n\n

A m\u00e9s, aquest any hem tingut l’honor d\u2019acollir congressos de gran prestigi internacional com els d\u2019ESCMID, ESMO i ESCRS<\/strong>, esdeveniments que han aportat un valor immens a la ciutat, posicionant Barcelona com un hub global de ci\u00e8ncia, salut i innovaci\u00f3. L’\u00e8xit d’aquests congressos reafirma no nom\u00e9s la nostra posici\u00f3 com a destinaci\u00f3 l\u00edder, sin\u00f3 tamb\u00e9 el nostre paper central en la investigaci\u00f3 i el debat internacional.<\/p>\n\n\n\n

De cara al 2025, els motius per ser optimistes s\u00f3n molts. Barcelona acollir\u00e0 grans congressos internacionals, com EULAR<\/strong> amb 16.000 delegats, l’ESGE<\/strong> d\u2019endosc\u00f2pia gastrointestinal amb 4.000 delegats o, la Confer\u00e8ncia Mundial del C\u00e0ncer de Pulm\u00f3<\/strong> amb 8.000 delegats, entre molts d\u2019altres. A m\u00e9s, el 2025 ser\u00e0 especialment rellevant per la incorporaci\u00f3 de fires i salons de gran abast que fins ara s’havien celebrat en altres destinacions i que ara han escollit Barcelona com a seu, com s\u00f3n Vitafoods Europe<\/strong> (40.000 assistents) i Labelexpo Europe<\/strong> (30.000 assistents).<\/p>\n\n\n\n

Tamb\u00e9 encetarem el 2025 amb el llan\u00e7ament del programa Barcelona Legacy, una iniciativa que ens fa especial il\u00b7lusi\u00f3 i que estem desitjant compartir amb tots vosaltres.<\/p>\n\n\n\n

Vull agrair sincerament a tots els membres del Barcelona Convention Bureau la vostra dedicaci\u00f3 i suport continu. La vostra tasca \u00e9s fonamental perqu\u00e8 Barcelona continu\u00ef essent una destinaci\u00f3 MICE de refer\u00e8ncia.<\/p>\n\n\n\n

I per \u00faltim, vull aprofitar aquesta oportunitat per fer un reconeixement especial a la Cecile Dorian<\/strong>, qui deixar\u00e0 el seu c\u00e0rrec al Barcelona Convention Bureau a finals de mes, despr\u00e9s de molts anys de dedicaci\u00f3 al sector. La Cecile ha contribu\u00eft de manera decisiva al creixement i l’\u00e8xit de Barcelona com a dest\u00ed MICE. La seva passi\u00f3, la seva professionalitat i la seva capacitat per construir relacions han estat fonamentals per establir els lla\u00e7os de confian\u00e7a amb els clients. Des del BCB, et desitgem tot el millor en aquesta nova etapa, i volem agrair-te de tot cor la teva feina i implicaci\u00f3 al llarg de tots aquests anys.<\/p>\n\n\n\n

Us desitjo a tots unes molt bones festes i un feli\u00e7 2025, ple de nous \u00e8xits, oportunitats i creixement per a tots nosaltres.<\/p>\n\n\n\n

Una abra\u00e7ada,<\/p>\n\n\n\n

Christoph Tessmar
Director Barcelona Convention Bureau<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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