{"id":6329,"date":"2025-03-18T14:01:59","date_gmt":"2025-03-18T13:01:59","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6329"},"modified":"2025-03-18T14:02:01","modified_gmt":"2025-03-18T13:02:01","slug":"barcelona-impulsa-el-bcb-legacy-program","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6329","title":{"rendered":"Barcelona impulsa el BCB Legacy Program"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Un nou model per maximitzar l&#8217;impacte positiu dels congressos <\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>El Barcelona Convention Bureau (BCB) ha posat en marxa el <strong>BCB Legacy Program<\/strong>, una iniciativa destinada a amplificar els efectes positius dels congressos internacionals que es celebren a la ciutat. Presentat el passat mes de febrer, aquest programa t\u00e9 com a objectiu establir vincles duradors entre les associacions congressuals i els agents locals, promovent projectes que benefici\u00efn Barcelona, la seva ciutadania i el seu teixit empresarial i acad\u00e8mic.<\/p>\n\n\n\n<p>El programa ja ha comen\u00e7at a treballar en els primers projectes de llegat associats a quatre congressos que es celebraran el 2025: el Congr\u00e9s d\u2019Endosc\u00f2pia Gastrointestinal <strong>ESGE, Vitafoods Europe<\/strong>, el congr\u00e9s <strong>ECTRIMS d\u2019Esclerosi M\u00faltiple<\/strong> i el <strong>Congr\u00e9s Mundial de l\u2019Ictus<\/strong>. A trav\u00e9s d\u2019aquest programa, es busca que l\u2019impacte d\u2019aquests esdeveniments transcendeixi l\u2019\u00e0mbit professional i es tradueixi en beneficis concrets per a la ciutat.<\/p>\n\n\n\n<p>Amb l\u2019objectiu de definir un marc clar d\u2019actuaci\u00f3, s\u2019ha elaborat un manual que recull la metodologia i els processos necessaris per desenvolupar projectes de llegat a Barcelona. Aquest document estableix cinc tipologies de projectes que permeten generar impactes en diferents \u00e0mbits: <strong>projectes de diversificaci\u00f3 econ\u00f2mica, comunitaris, de coneixement compartit, ambientals i sectorials.<\/strong><\/p>\n\n\n\n<p>El BCB Legacy Program respon a una estrat\u00e8gia a llarg termini que vol refor\u00e7ar el posicionament de Barcelona com a ciutat referent en el sector MICE i incrementar l\u2019impacte positiu que genera l\u2019activitat congressual. A trav\u00e9s d\u2019aquest programa, es treballa per consolidar la competitivitat de la ciutat en aquest \u00e0mbit, potenciar la col\u00b7laboraci\u00f3 entre les associacions organitzadores i les institucions locals i maximitzar les oportunitats econ\u00f2miques, cient\u00edfiques i socials derivades de la celebraci\u00f3 d\u2019esdeveniments internacionals.<\/p>\n\n\n\n<p>Per facilitar l\u2019aplicaci\u00f3 d\u2019aquest programa, el BCB ha establert tres l\u00ednies de suport per a les associacions interessades a desenvolupar projectes de llegat. En primer lloc, s\u2019ofereix suport per a la creaci\u00f3 de nous projectes adaptats a les necessitats de Barcelona. Tamb\u00e9 es preveu assist\u00e8ncia per a aquelles associacions que ja comptin amb iniciatives pr\u00f2pies i necessitin adaptar-les a la realitat local. Finalment, el programa facilita la connexi\u00f3 entre associacions que vulguin generar impacte a la ciutat, per\u00f2 no disposin dels recursos per desenvolupar un programa propi, posant-les en contacte amb projectes existents.<\/p>\n\n\n\n<p>L\u2019avaluaci\u00f3 de cada projecte anir\u00e0 a c\u00e0rrec d\u2019un comit\u00e8 format per professionals involucrats en el disseny i la implementaci\u00f3 del llegat de cada congr\u00e9s. Aquest comit\u00e8 comptar\u00e0 amb la participaci\u00f3 d\u2019un responsable de llegat del BCB, representants de l\u2019associaci\u00f3 organitzadora, interlocutors dels partners locals i, en cas que hi sigui, la figura de l\u2019host local.<\/p>\n\n\n\n<p>El BCB Legacy Program s\u2019erigeix en una eina clau per garantir que l\u2019impacte dels congressos a Barcelona no es limiti al seu desenvolupament puntual, sin\u00f3 que deixi una empremta positiva i tangible en l\u2019economia, la innovaci\u00f3 i la societat.<\/p>\n\n\n\n<p><strong>Consulta el <\/strong><a href=\"https:\/\/download.barcelonaturisme.com\/1001\/BCB\/BCBLEGACYWEB_CAT.pdf\"><strong>manual del programa aqu<\/strong><\/a><strong><a href=\"https:\/\/download.barcelonaturisme.com\/1001\/BCB\/BCBLEGACYWEB_CAT.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u00ed<\/a><\/strong><\/p>\n\n\n\n<p><strong>Per a m\u00e9s informaci\u00f3: Anna Llum\u00e0 &#8211; <\/strong><a href=\"mailto:alluma@barcelonaturisme.com\"><strong>alluma@barcelonaturisme.co<\/strong><\/a><strong><a href=\"mailto:alluma@barcelonaturisme.com\" target=\"_blank\" rel=\"noreferrer noopener\">m<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un nou model per maximitzar l&#8217;impacte positiu dels congressos<\/p>\n","protected":false},"author":3,"featured_media":6330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"capcalera":[13],"class_list":["post-6329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat-i-membres","capcalera-article-principal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - 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