{"id":6333,"date":"2025-03-18T14:06:15","date_gmt":"2025-03-18T13:06:15","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6333"},"modified":"2025-03-18T14:06:17","modified_gmt":"2025-03-18T13:06:17","slug":"barcelona-impulsa-el-bcb-legacy-program","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6333&lang=es","title":{"rendered":"Barcelona impulsa el BCB Legacy Program"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Un nuevo modelo para maximizar el impacto positivo de los congresos<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>El Barcelona Convention Bureau (BCB) ha puesto en marcha el <strong>BCB Legacy Program<\/strong>, una iniciativa destinada a amplificar los efectos positivos de los congresos internacionales que se celebran en la ciudad. Presentado el pasado mes de febrero, este programa tiene como objetivo establecer v\u00ednculos duraderos entre las asociaciones congresuales y los agentes locales, promoviendo proyectos que beneficien a Barcelona, su ciudadan\u00eda y su tejido empresarial y acad\u00e9mico.<\/p>\n\n\n\n<p>El programa ya ha comenzado a trabajar en los primeros proyectos de legado asociados a cuatro congresos que se celebrar\u00e1n en 2025: el Congreso de Endoscopia Gastrointestinal <strong>ESGE, Vitafoods Europe<\/strong>, el congreso <strong>ECTRIMS de Esclerosis M\u00faltiple<\/strong> y el <strong>Congreso Mundial del Ictus<\/strong>. A trav\u00e9s de esta iniciativa, se busca que el impacto de estos eventos trascienda el \u00e1mbito profesional y se traduzca en beneficios concretos para la ciudad.<\/p>\n\n\n\n<p>Con el objetivo de definir un marco claro de actuaci\u00f3n, se ha elaborado un manual que recoge la metodolog\u00eda y los procesos necesarios para desarrollar proyectos de legado en Barcelona. Este documento establece cinco tipolog\u00edas de proyectos que permiten generar impactos en diferentes \u00e1mbitos: <strong>proyectos de diversificaci\u00f3n econ\u00f3mica, comunitarios, de conocimiento compartido, ambientales y sectoriales<\/strong>.<\/p>\n\n\n\n<p>El BCB Legacy Program responde a una estrategia a largo plazo que busca reforzar el posicionamiento de Barcelona como ciudad referente en el sector MICE e incrementar el impacto positivo que genera la actividad congresual. A trav\u00e9s de este programa, se trabaja para consolidar la competitividad de la ciudad en este \u00e1mbito, potenciar la colaboraci\u00f3n entre las asociaciones organizadoras y las instituciones locales y maximizar las oportunidades econ\u00f3micas, cient\u00edficas y sociales derivadas de la celebraci\u00f3n de eventos internacionales.<\/p>\n\n\n\n<p>Para facilitar la aplicaci\u00f3n de este programa, el BCB ha establecido tres l\u00edneas de apoyo para las asociaciones interesadas en desarrollar proyectos de legado. En primer lugar, se ofrece apoyo para la creaci\u00f3n de nuevos proyectos adaptados a las necesidades de Barcelona. Tambi\u00e9n se prev\u00e9 asistencia para aquellas asociaciones que ya cuenten con iniciativas propias y necesiten adaptarlas a la realidad local. Finalmente, el programa facilita la conexi\u00f3n entre asociaciones que quieran generar impacto en la ciudad pero no dispongan de los recursos para desarrollar un programa propio, poni\u00e9ndolas en contacto con proyectos existentes.<\/p>\n\n\n\n<p>La evaluaci\u00f3n de cada proyecto estar\u00e1 a cargo de un comit\u00e9 formado por profesionales involucrados en el dise\u00f1o e implementaci\u00f3n del legado de cada congreso. Este comit\u00e9 contar\u00e1 con la participaci\u00f3n de un responsable de legado del BCB, representantes de la asociaci\u00f3n organizadora, interlocutores de los partners locales y, en caso de que exista, la figura del host local.<\/p>\n\n\n\n<p>El BCB Legacy Program se erige como una herramienta clave para garantizar que el impacto de los congresos en Barcelona no se limite a su desarrollo puntual, sino que deje una huella positiva y tangible en la econom\u00eda, la innovaci\u00f3n y la sociedad.<\/p>\n\n\n\n<p><strong>Consulta el <\/strong><a href=\"https:\/\/download.barcelonaturisme.com\/1001\/BCB\/BCBLEGACYWEB_ESP.pdf\"><strong>manual del pr<\/strong><\/a><strong><a href=\"https:\/\/download.barcelonaturisme.com\/1001\/BCB\/BCBLEGACYWEB_ESP.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">ograma aqu\u00ed<\/a>.<\/strong><\/p>\n\n\n\n<p><strong>M\u00e1s informaci\u00f3n: Anna Llum\u00e0<\/strong> &#8211; <a href=\"mailto:alluma@barcelonaturisme.com\">alluma@barcelon<\/a><a href=\"mailto:alluma@barcelonaturisme.com\" target=\"_blank\" rel=\"noreferrer noopener\">aturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un nuevo modelo para maximizar el impacto positivo de los congresos<\/p>\n","protected":false},"author":3,"featured_media":6331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"capcalera":[13],"class_list":["post-6333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-y-miembros","capcalera-article-principal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - 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