{"id":6379,"date":"2025-03-18T16:01:40","date_gmt":"2025-03-18T15:01:40","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6379"},"modified":"2025-03-18T16:01:42","modified_gmt":"2025-03-18T15:01:42","slug":"editorial-christoph-tessmar-6","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6379","title":{"rendered":"Editorial Christoph Tessmar"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Barcelona: lideratge, innovaci\u00f3 i llegat<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Barcelona ha tornat a demostrar, una vegada m\u00e9s, per qu\u00e8 \u00e9s un referent global en l&#8217;organitzaci\u00f3 d&#8217;esdeveniments. Els primers mesos de 2025 han estat testimonis d&#8217;un \u00e8xit rotund en tres dels esdeveniments tecnol\u00f2gics m\u00e9s destacats a nivell mundial: <strong>ICE, ISE i MWC<\/strong>, esdeveniments que no nom\u00e9s han posat de manifest la nostra capacitat per acollir grans trobades internacionals, sin\u00f3 que tamb\u00e9 reforcen el paper de Barcelona com un centre clau d&#8217;innovaci\u00f3 i tecnologia d&#8217;avantguarda.<\/p>\n\n\n\n<p>Un dels grans aven\u00e7os que hem llan\u00e7at aquest any al Barcelona Convention Bureau ha estat el <strong>BCB Legacy Program<\/strong>. Aquesta iniciativa, que ens fa molta il\u00b7lusi\u00f3, t\u00e9 com a objectiu deixar una empremta positiva i duradora a la nostra comunitat, garantint que els grans esdeveniments que acull Barcelona no nom\u00e9s benefici\u00efn els assistents, sin\u00f3 tamb\u00e9 a la ciutat i el seu entorn a llarg termini. El programa va ser presentat el passat 20 de febrer a l&#8217;hotel Arts Barcelona durant una jornada amb tots vosaltres, en qu\u00e8 vam compartir les perspectives i beneficis que aquesta estrat\u00e8gia aportar\u00e0 a Barcelona. <strong>Anna Llum\u00e0<\/strong>, qui lidera aquest programa, va explicar detalladament com contribuir\u00e0 a refor\u00e7ar l&#8217;impacte i el llegat dels esdeveniments a la nostra ciutat.<\/p>\n\n\n\n<p>Aquell mateix dia, vaig tenir tamb\u00e9 el plaer d&#8217;anunciar la incorporaci\u00f3 de <strong>Marta Aldana<\/strong> a l&#8217;equip de corporate.<\/p>\n\n\n\n<p>Estem encantats de donar la benvinguda a la Marta!<\/p>\n\n\n\n<p>Finalment, m&#8217;agradaria destacar el <strong>sopar amb la comunitat m\u00e8dica<\/strong> organitzat el passat 27 de febrer al CCIB, un esdeveniment que va celebrar el lideratge de Barcelona com a seu de congressos m\u00e8dics. Aquest tipus de trobades s\u00f3n essencials per continuar estrenyent la relaci\u00f3 amb sectors estrat\u00e8gics, com el de la salut, i reafirmar el nostre comprom\u00eds amb l&#8217;excel\u00b7l\u00e8ncia en tots els \u00e0mbits.<\/p>\n\n\n\n<p>Com sempre, estem a la vostra disposici\u00f3.<\/p>\n\n\n\n<p>Una forta abra\u00e7ada,<\/p>\n\n\n\n<p>Christoph Tessmar<br>Director Barcelona Convention Bureau<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barcelona: lideratge, innovaci\u00f3 i llegat<\/p>\n","protected":false},"author":3,"featured_media":101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"capcalera":[],"class_list":["post-6379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Editorial Christoph Tessmar - 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