{"id":6386,"date":"2025-03-18T16:01:40","date_gmt":"2025-03-18T15:01:40","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6386"},"modified":"2025-03-18T16:04:56","modified_gmt":"2025-03-18T15:04:56","slug":"editorial-christoph-tessmar-6","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6386&lang=es","title":{"rendered":"Editorial Christoph Tessmar"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Barcelona: liderazgo, innovaci\u00f3n y legado<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Barcelona ha vuelto a demostrar, una vez m\u00e1s, por qu\u00e9 es un referente global en la organizaci\u00f3n de eventos. Los primeros meses de 2025 han sido testigos de un \u00e9xito rotundo en tres de los eventos tecnol\u00f3gicos m\u00e1s destacados a nivel mundial: <strong>ICE, ISE y MWC<\/strong>, eventos que no solo han puesto de manifiesto nuestra capacidad para acoger grandes encuentros internacionales, sino que tambi\u00e9n refuerzan el papel de Barcelona como un centro clave de innovaci\u00f3n y tecnolog\u00eda de vanguardia.<\/p>\n\n\n\n<p>Uno de los grandes avances que hemos lanzado este a\u00f1o en el Barcelona Convention Bureau ha sido el <strong>BCB Legacy Program<\/strong>. Esta iniciativa, que nos hace mucha ilusi\u00f3n, tiene como objetivo dejar una huella positiva y duradera en nuestra comunidad, garantizando que los grandes eventos que acoge Barcelona no solo beneficien a los asistentes, sino tambi\u00e9n a la ciudad y su entorno a largo plazo. El programa fue presentado el pasado 20 de febrero en el hotel Arts Barcelona durante una jornada con todos vosotros, en la que compartimos las perspectivas y beneficios que esta estrategia aportar\u00e1 a Barcelona. <strong>Anna Llum\u00e0<\/strong>, quien lidera este programa, explic\u00f3 detalladamente c\u00f3mo contribuir\u00e1 a reforzar el impacto y el legado de los eventos en nuestra ciudad.<\/p>\n\n\n\n<p>Ese mismo d\u00eda, tuve tambi\u00e9n el placer de anunciar la incorporaci\u00f3n de <strong>Marta Aldana<\/strong> al equipo de corporate.\u00a1Estamos encantados de dar la bienvenida a Marta!<\/p>\n\n\n\n<p>Finalmente, me gustar\u00eda destacar la <strong>cena con la comunidad m\u00e9dica<\/strong> organizada el pasado 27 de febrero en el CCIB, un evento que celebr\u00f3 el liderazgo de Barcelona como sede de congresos m\u00e9dicos. Este tipo de encuentros son esenciales para seguir estrechando la relaci\u00f3n con sectores estrat\u00e9gicos, como el de la salud, y reafirmar nuestro compromiso con la excelencia en todos los \u00e1mbitos.<\/p>\n\n\n\n<p>Como siempre, estamos a vuestra disposici\u00f3n.<\/p>\n\n\n\n<p>Un fuerte abrazo,<\/p>\n\n\n\n<p><strong>Christoph Tessmar<br>Director Barcelona Convention Bureau<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barcelona: liderazgo, innovaci\u00f3n y legado<\/p>\n","protected":false},"author":3,"featured_media":446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"capcalera":[],"class_list":["post-6386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Editorial Christoph Tessmar - 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