{"id":6389,"date":"2025-03-18T16:46:12","date_gmt":"2025-03-18T15:46:12","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6389"},"modified":"2025-03-18T16:46:14","modified_gmt":"2025-03-18T15:46:14","slug":"pcma-convening-leaders-2025","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6389","title":{"rendered":"PCMA Convening Leaders 2025"},"content":{"rendered":"\n

Esdeveniment de refer\u00e8ncia per als Business Events a escala global<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

12-15 gener, Houston<\/p>\n\n\n\n

El passat mes de gener, a Houston, el Barcelona Convention Bureau va participar en la convenci\u00f3 anual PCMA Convening Leaders<\/strong>, un dels esdeveniments de refer\u00e8ncia per al sector dels Business Events. Aquesta edici\u00f3 va ser especialment significativa, ja que per primera vegada el president de PCMA \u00e9s un europeu, Neil Brownlee<\/strong>, cap de Business Events de Visit Scotland<\/strong>.<\/p>\n\n\n\n

Durant quatre dies, els participants van assistir a sessions educatives centrades en els reptes actuals del sector MICE. Entre els temes m\u00e9s destacats, els canvis en la pol\u00edtica nord-americana van generar un ampli debat sobre el seu impacte en la ind\u00fastria dels esdeveniments i les possibles conseq\u00fc\u00e8ncies per als mercats internacionals. L\u2019esdeveniment va comptar amb sessions plen\u00e0ries protagonitzades per figures de gran renom, com la professora i investigadora de la Universitat de Houston Bren\u00e9 Brown<\/strong>, l\u2019advocada i pol\u00edtica nord-americana Liz Cheney<\/strong> (filla de l\u2019exvicepresident estadounidenc Dick Cheney), i l\u2019advocada especialitzada en dret internacional i drets humans Amal Clooney<\/strong>.<\/p>\n\n\n\n

A m\u00e9s de participar activament en les sessions, l\u2019equip del BCB va aprofitar les oportunitats de networking per reunir-se amb clients potencials interessats a portar els seus esdeveniments a Barcelona<\/strong>, consolidant aix\u00ed la ciutat com una destinaci\u00f3 clau per a congressos i esdeveniments internacionals. Paral\u00b7lelament, tamb\u00e9 es va participar en les reunions de l\u2019Advisory Board<\/strong>, contribuint a l\u2019estrat\u00e8gia i desenvolupament del sector a escala global.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3: <\/strong>M\u00f2nica Garcia \u2013 monica.garcia@barcelonatu<\/a>risme.com<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Esdeveniment de refer\u00e8ncia per als Business Events a escala global<\/p>\n","protected":false},"author":3,"featured_media":6390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"capcalera":[],"class_list":["post-6389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-congressos"],"acf":[],"yoast_head":"\nPCMA Convening Leaders 2025 - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6389\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PCMA Convening Leaders 2025 - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Esdeveniment de refer\u00e8ncia per als Business Events a escala global\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6389\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-18T15:46:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-18T15:46:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/pcma.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6389#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6389\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"PCMA Convening Leaders 2025\",\"datePublished\":\"2025-03-18T15:46:12+00:00\",\"dateModified\":\"2025-03-18T15:46:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6389\"},\"wordCount\":268,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6389#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/pcma.jpg\",\"articleSection\":[\"Congressos\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6389\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6389\",\"name\":\"PCMA Convening Leaders 2025 - 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