{"id":6395,"date":"2025-03-18T16:46:12","date_gmt":"2025-03-18T15:46:12","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395"},"modified":"2025-03-18T16:47:33","modified_gmt":"2025-03-18T15:47:33","slug":"pcma-convening-leaders-2025","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es","title":{"rendered":"PCMA Convening Leaders 2025"},"content":{"rendered":"\n

Evento de referencia para los Business Events a escala global<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

12-15 enero, Houston<\/p>\n\n\n\n

El pasado mes de enero, en Houston, el Barcelona Convention Bureau particip\u00f3 en la convenci\u00f3n anual PCMA Convening Leaders<\/strong>, uno de los eventos de referencia para el sector de los Business Events. Esta edici\u00f3n fue especialmente significativa, ya que por primera vez el presidente de PCMA es un europeo, Neil Brownlee<\/strong>, responsable de Business Events de Visit Scotland<\/strong>.<\/p>\n\n\n\n

Durante cuatro d\u00edas, los participantes asistieron a sesiones educativas centradas en los retos actuales del sector MICE. Entre los temas m\u00e1s destacados, los cambios en la pol\u00edtica estadounidense generaron un amplio debate sobre su impacto en la industria de los eventos y las posibles consecuencias para los mercados internacionales.<\/p>\n\n\n\n

El evento cont\u00f3 con sesiones plenarias protagonizadas por figuras de gran prestigio, como la profesora e investigadora de la Universidad de Houston Bren\u00e9 Brown<\/strong>, la abogada y pol\u00edtica estadounidense Liz Cheney<\/strong> (hija del ex vicepresidente Dick Cheney) y la abogada especializada en derecho internacional y derechos humanos Amal Clooney<\/strong>.<\/p>\n\n\n\n

Adem\u00e1s de participar activamente en las sesiones, el equipo del BCB aprovech\u00f3 las oportunidades de networking para reunirse con clientes potenciales interesados en llevar sus eventos a Barcelona<\/strong>, consolidando as\u00ed la ciudad como un destino clave para congresos y eventos internacionales. Paralelamente, tambi\u00e9n se particip\u00f3 en las reuniones del Advisory Board<\/strong>, contribuyendo a la estrategia y desarrollo del sector a escala global.<\/p>\n\n\n\n

M\u00e1s informaci\u00f3n: <\/strong>M\u00f2nica Garcia \u2013 monica.garcia@barcelonatu<\/a>risme.com<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Evento de referencia para los Business Events a escala global<\/p>\n","protected":false},"author":3,"featured_media":6391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"capcalera":[],"class_list":["post-6395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-congresos"],"acf":[],"yoast_head":"\nPCMA Convening Leaders 2025 - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PCMA Convening Leaders 2025 - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Evento de referencia para los Business Events a escala global\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-18T15:46:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-18T15:47:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/pcma.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"PCMA Convening Leaders 2025\",\"datePublished\":\"2025-03-18T15:46:12+00:00\",\"dateModified\":\"2025-03-18T15:47:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es\"},\"wordCount\":254,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/pcma.jpg\",\"articleSection\":[\"Congresos\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es\",\"name\":\"PCMA Convening Leaders 2025 - Barcelona Convention Bureau\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/pcma.jpg\",\"datePublished\":\"2025-03-18T15:46:12+00:00\",\"dateModified\":\"2025-03-18T15:47:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es#primaryimage\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/pcma.jpg\",\"contentUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/pcma.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\/\/bcbnews.barcelonaturisme.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PCMA Convening Leaders 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#website\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/\",\"name\":\"BCB News \/ Barcelona Convention Bureau\",\"description\":\"BCB Magazine\",\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bcbnews.barcelonaturisme.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\",\"name\":\"BCB News \/ Barcelona Convention Bureau\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png\",\"contentUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png\",\"width\":543,\"height\":166,\"caption\":\"BCB News \/ Barcelona Convention Bureau\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\",\"name\":\"mcolomer\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PCMA Convening Leaders 2025 - Barcelona Convention Bureau","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es","og_locale":"ca_ES","og_type":"article","og_title":"PCMA Convening Leaders 2025 - Barcelona Convention Bureau","og_description":"Evento de referencia para los Business Events a escala global","og_url":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es","og_site_name":"Barcelona Convention Bureau","article_published_time":"2025-03-18T15:46:12+00:00","article_modified_time":"2025-03-18T15:47:33+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/pcma.jpg","type":"image\/jpeg"}],"author":"mcolomer","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"mcolomer","Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es#article","isPartOf":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es"},"author":{"name":"mcolomer","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551"},"headline":"PCMA Convening Leaders 2025","datePublished":"2025-03-18T15:46:12+00:00","dateModified":"2025-03-18T15:47:33+00:00","mainEntityOfPage":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es"},"wordCount":254,"publisher":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#organization"},"image":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es#primaryimage"},"thumbnailUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/pcma.jpg","articleSection":["Congresos"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es","url":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es","name":"PCMA Convening Leaders 2025 - Barcelona Convention Bureau","isPartOf":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es#primaryimage"},"image":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es#primaryimage"},"thumbnailUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/pcma.jpg","datePublished":"2025-03-18T15:46:12+00:00","dateModified":"2025-03-18T15:47:33+00:00","breadcrumb":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es#primaryimage","url":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/pcma.jpg","contentUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/pcma.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6395&lang=es#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/bcbnews.barcelonaturisme.com\/"},{"@type":"ListItem","position":2,"name":"PCMA Convening Leaders 2025"}]},{"@type":"WebSite","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#website","url":"https:\/\/bcbnews.barcelonaturisme.com\/","name":"BCB News \/ Barcelona Convention Bureau","description":"BCB Magazine","publisher":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bcbnews.barcelonaturisme.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#organization","name":"BCB News \/ Barcelona Convention Bureau","url":"https:\/\/bcbnews.barcelonaturisme.com\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/","url":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png","contentUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png","width":543,"height":166,"caption":"BCB News \/ Barcelona Convention Bureau"},"image":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551","name":"mcolomer","url":"https:\/\/bcbnews.barcelonaturisme.com\/?author=3"}]}},"_links":{"self":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts\/6395"}],"collection":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6395"}],"version-history":[{"count":1,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts\/6395\/revisions"}],"predecessor-version":[{"id":6396,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts\/6395\/revisions\/6396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/media\/6391"}],"wp:attachment":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6395"},{"taxonomy":"capcalera","embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcapcalera&post=6395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}