{"id":6451,"date":"2025-03-18T18:04:17","date_gmt":"2025-03-18T17:04:17","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451"},"modified":"2025-03-18T18:04:18","modified_gmt":"2025-03-18T17:04:18","slug":"barcelona-reforca-la-seva-presencia-al-mis-nacional","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451","title":{"rendered":"Barcelona refor\u00e7a la seva pres\u00e8ncia al MIS Nacional"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Acci\u00f3 comercial per impulsar el sector MICE al mercat espanyol<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"575\" height=\"337\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/mis-interior.jpg\" alt=\"\" class=\"wp-image-6458\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/mis-interior.jpg 575w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/mis-interior-300x176.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure>\n\n\n\n<p>11 de febrer, Madrid<\/p>\n\n\n\n<p>L\u201911 de febrer, el <strong>Barcelona Convention Bureau (BCB)<\/strong> va participar en el <strong>MIS Nacional<\/strong>, un workshop de refer\u00e8ncia en el sector MICE que, segons dades d\u2019<strong>Eventoplus<\/strong>, va reunir <strong>585 participants durant dues jornades<\/strong>. L\u2019esdeveniment ha comptat amb la pres\u00e8ncia de <strong>m\u00e9s de 150 empreses prove\u00efdores i m\u00e9s de 250 compradors<\/strong>, consolidant-se com una plataforma estrat\u00e8gica per a la promoci\u00f3 del sector.<\/p>\n\n\n\n<p>Durant la jornada, el BCB va dur a terme <strong>18 reunions estrat\u00e8giques<\/strong> amb professionals del sector, on es va detectar un <strong>inter\u00e8s creixent per Barcelona com a destinaci\u00f3 preferent per al segment MICE<\/strong>. Les valoracions positives i les intencions manifestades per les empreses contactades reforcen el posicionament de la ciutat com un referent per a la celebraci\u00f3 d\u2019esdeveniments i congressos.<\/p>\n\n\n\n<p>L\u2019impacte d\u2019aquesta acci\u00f3 comercial subratlla la rellev\u00e0ncia de la participaci\u00f3 del <strong>BCB<\/strong> en trobades d\u2019aquesta naturalesa, que permeten consolidar relacions amb els principals actors del sector i atraure noves oportunitats per a Barcelona.<\/p>\n\n\n\n<p><strong><br>Per a m\u00e9s informaci\u00f3<\/strong>: <strong>Mireia Tubau &#8211;<\/strong> <a href=\"mailto:mtubau@barcelonaturisme.com\" target=\"_blank\" rel=\"noreferrer noopener\">mtubau@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acci\u00f3 comercial per impulsar el sector MICE al mercat espanyol<\/p>\n","protected":false},"author":3,"featured_media":6456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"capcalera":[],"class_list":["post-6451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accions-promocionals"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Barcelona refor\u00e7a la seva pres\u00e8ncia al MIS Nacional - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barcelona refor\u00e7a la seva pres\u00e8ncia al MIS Nacional - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Acci\u00f3 comercial per impulsar el sector MICE al mercat espanyol\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-18T17:04:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-18T17:04:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/mis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"Barcelona refor\u00e7a la seva pres\u00e8ncia al MIS Nacional\",\"datePublished\":\"2025-03-18T17:04:17+00:00\",\"dateModified\":\"2025-03-18T17:04:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451\"},\"wordCount\":199,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/mis.jpg\",\"articleSection\":[\"Accions Promocionals\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451\",\"name\":\"Barcelona refor\u00e7a la seva pres\u00e8ncia al MIS Nacional - Barcelona Convention Bureau\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/mis.jpg\",\"datePublished\":\"2025-03-18T17:04:17+00:00\",\"dateModified\":\"2025-03-18T17:04:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451#primaryimage\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/mis.jpg\",\"contentUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/mis.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\/\/bcbnews.barcelonaturisme.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Barcelona refor\u00e7a la seva pres\u00e8ncia al MIS Nacional\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#website\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/\",\"name\":\"BCB News \/ Barcelona Convention Bureau\",\"description\":\"BCB Magazine\",\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bcbnews.barcelonaturisme.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\",\"name\":\"BCB News \/ Barcelona Convention Bureau\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png\",\"contentUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png\",\"width\":543,\"height\":166,\"caption\":\"BCB News \/ Barcelona Convention Bureau\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\",\"name\":\"mcolomer\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Barcelona refor\u00e7a la seva pres\u00e8ncia al MIS Nacional - Barcelona Convention Bureau","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451","og_locale":"ca_ES","og_type":"article","og_title":"Barcelona refor\u00e7a la seva pres\u00e8ncia al MIS Nacional - Barcelona Convention Bureau","og_description":"Acci\u00f3 comercial per impulsar el sector MICE al mercat espanyol","og_url":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451","og_site_name":"Barcelona Convention Bureau","article_published_time":"2025-03-18T17:04:17+00:00","article_modified_time":"2025-03-18T17:04:18+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/mis.jpg","type":"image\/jpeg"}],"author":"mcolomer","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"mcolomer","Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451#article","isPartOf":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451"},"author":{"name":"mcolomer","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551"},"headline":"Barcelona refor\u00e7a la seva pres\u00e8ncia al MIS Nacional","datePublished":"2025-03-18T17:04:17+00:00","dateModified":"2025-03-18T17:04:18+00:00","mainEntityOfPage":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451"},"wordCount":199,"publisher":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#organization"},"image":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451#primaryimage"},"thumbnailUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/mis.jpg","articleSection":["Accions Promocionals"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451","url":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451","name":"Barcelona refor\u00e7a la seva pres\u00e8ncia al MIS Nacional - Barcelona Convention Bureau","isPartOf":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451#primaryimage"},"image":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451#primaryimage"},"thumbnailUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/mis.jpg","datePublished":"2025-03-18T17:04:17+00:00","dateModified":"2025-03-18T17:04:18+00:00","breadcrumb":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bcbnews.barcelonaturisme.com\/?p=6451"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451#primaryimage","url":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/mis.jpg","contentUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/03\/mis.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6451#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/bcbnews.barcelonaturisme.com\/"},{"@type":"ListItem","position":2,"name":"Barcelona refor\u00e7a la seva pres\u00e8ncia al MIS Nacional"}]},{"@type":"WebSite","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#website","url":"https:\/\/bcbnews.barcelonaturisme.com\/","name":"BCB News \/ Barcelona Convention Bureau","description":"BCB Magazine","publisher":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bcbnews.barcelonaturisme.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#organization","name":"BCB News \/ Barcelona Convention Bureau","url":"https:\/\/bcbnews.barcelonaturisme.com\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/","url":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png","contentUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png","width":543,"height":166,"caption":"BCB News \/ Barcelona Convention Bureau"},"image":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551","name":"mcolomer","url":"https:\/\/bcbnews.barcelonaturisme.com\/?author=3"}]}},"_links":{"self":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts\/6451"}],"collection":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6451"}],"version-history":[{"count":1,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts\/6451\/revisions"}],"predecessor-version":[{"id":6460,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts\/6451\/revisions\/6460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/media\/6456"}],"wp:attachment":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6451"},{"taxonomy":"capcalera","embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcapcalera&post=6451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}