{"id":6627,"date":"2025-06-02T14:04:03","date_gmt":"2025-06-02T12:04:03","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6627"},"modified":"2025-06-02T14:04:05","modified_gmt":"2025-06-02T12:04:05","slug":"connexions-europees","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6627","title":{"rendered":"Connexions europees"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Accions al mercat europeu<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Break the Ice Forum<\/strong><br>27-29 mar\u00e7, Sitges<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"575\" height=\"337\" data-id=\"6650\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/Break-the-ice-forum_1-1.jpg\" alt=\"\" class=\"wp-image-6650\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/Break-the-ice-forum_1-1.jpg 575w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/Break-the-ice-forum_1-1-300x176.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"575\" height=\"337\" data-id=\"6652\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/Break-the-ice-forum_2-1.jpg\" alt=\"\" class=\"wp-image-6652\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/Break-the-ice-forum_2-1.jpg 575w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/Break-the-ice-forum_2-1-300x176.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>El Barcelona Convention Bureau ha participat al Break the Ice Forum, una acci\u00f3 organitzada en col\u00b7laboraci\u00f3 amb el <strong>Sitges Convention Bureau<\/strong> i amb el suport del <strong>Catalunya Convention Bureau<\/strong>. L\u2019esdeveniment ha representat una excel\u00b7lent plataforma per establir connexions amb ag\u00e8ncies de viatges de negocis i esdeveniments procedents de mercats estrat\u00e8gics com el <strong>Regne Unit, Pa\u00efsos N\u00f2rdics, Pa\u00efsos Baixos, Fran\u00e7a i Alemanya.<\/strong><\/p>\n\n\n\n<p>El perfil professional dels participants ha estat altament qualificat i alineat amb els objectius del BCB, fet que ha contribu\u00eft a mantenir reunions rellevants i productives. Bona part dels contactes generats han estat nous, fet que ha perm\u00e8s establir connexions de gran inter\u00e8s amb professionals del sector i clients potencials per a la generaci\u00f3 de futurs esdeveniments a la Destinaci\u00f3 Barcelona.<\/p>\n\n\n\n<p>La cloenda de l\u2019esdeveniment va tenir lloc a Finca Mas Solers, un entorn emblem\u00e0tic que va propiciar el networking en un ambient elegant i acollidor. Aquesta acci\u00f3 contribueix a refor\u00e7ar el posicionament de la destinaci\u00f3 com a referent en l\u2019\u00e0mbit MICE i obre noves oportunitats de col\u00b7laboraci\u00f3 amb agents clau del mercat internacional.<\/p>\n\n\n\n<p><strong>Per a m\u00e9s informaci\u00f3: <\/strong>Mireia Tubau &#8211; <a href=\"mailto:mtubau@barcelonaturisme.com\">mtubau@barcelonaturisme.com<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>All About People<\/strong><br>25-27 abril, S\u2019Agar\u00f3<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"575\" height=\"337\" data-id=\"6634\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/All-about-people_1.jpg\" alt=\"\" class=\"wp-image-6634\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/All-about-people_1.jpg 575w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/All-about-people_1-300x176.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"337\" data-id=\"6636\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/All-about-people_2.jpg\" alt=\"\" class=\"wp-image-6636\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/All-about-people_2.jpg 575w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/All-about-people_2-300x176.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>L\u2019esdeveniment celebrat a l\u2019Hostal La Gavina de S\u2019Agar\u00f3 en col\u00b7laboraci\u00f3 amb el <strong>Costa Brava Girona Convention Bureau<\/strong> i el <strong>Catalunya Convention Bureau<\/strong>, ha estat un workshop molt profit\u00f3s, centrat en la creaci\u00f3 i consolidaci\u00f3 de relacions professionals en el sector MICE.<\/p>\n\n\n\n<p>L\u2019esdeveniment va comptar amb una trentena de <em>buyers<\/em> del Regne Unit, seleccionats acuradament pel seu inter\u00e8s real en la destinaci\u00f3. El format redu\u00eft de la trobada va facilitar un ambient proper, que va afavorir el di\u00e0leg directe i l\u2019intercanvi de qualitat.<\/p>\n\n\n\n<p>M\u00e9s enll\u00e0 de les sessions de treball, s\u2019han organitzat diverses activitats de <em>networking<\/em> que han contribu\u00eft a enfortir els vincles i generar noves oportunitats de col\u00b7laboraci\u00f3.<\/p>\n\n\n\n<p>La Destinaci\u00f3 Barcelona ha estat \u00e0mpliament representada no nom\u00e9s pel Barcelona Convention Bureau, sin\u00f3 tamb\u00e9 per diversos hotels de la ciutat, fet que ha contribu\u00eft de manera significativa a refor\u00e7ar la visibilitat i el posicionament de Barcelona com a destinaci\u00f3 clau dins el sector.<\/p>\n\n\n\n<p>La combinaci\u00f3 de l&#8217;entorn, el perfil professional dels participants i una organitzaci\u00f3 acurada ha facilitat la fidelitzaci\u00f3 de contactes existents i l\u2019establiment de noves connexions amb potencial.<\/p>\n\n\n\n<p><strong>Per a m\u00e9s informaci\u00f3: <\/strong>Mireia Tubau &#8211; <a href=\"mailto:mtubau@barcelonaturisme.com\">mtubau@barcelonaturisme.com<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Jornada directa a Munich (Spain Convention Bureau)<\/strong><br>29 d\u2019abril, Munich<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"337\" data-id=\"6642\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/Munich_2-1.jpg\" alt=\"\" class=\"wp-image-6642\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/Munich_2-1.jpg 575w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/Munich_2-1-300x176.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"337\" data-id=\"6644\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/Munich_3.jpg\" alt=\"\" class=\"wp-image-6644\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/Munich_3.jpg 575w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/Munich_3-300x176.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>El BCB participa a la Jornada Directa de l\u2019Spain Convention Bureau en col\u00b7laboraci\u00f3 amb l\u2019Oficina Espanyola de Turisme de Frankfurt, el passat 29 d\u2019abril a Munich. Una jornada professional amb l\u2019objectiu de donar a con\u00e8ixer l\u2019oferta MICE de diverses destinacions espanyoles, com Lloret de Mar, Sitges, Bilbao, Eivissa, Madrid, Salamanca, M\u00e0laga, Sevilla i Val\u00e8ncia.<\/p>\n\n\n\n<p>Durant aquesta jornada ens vam poder reunir amb al voltant de 20 ag\u00e8ncies especialitzades i representants d\u2019empreses del mercat alemany, interessades en con\u00e8ixer l\u2019oferta de Barcelona per l\u2019organitzaci\u00f3 de reunions, incentius i esdeveniments diversos.<\/p>\n\n\n\n<p>La jornada va constar d\u2019una visita guiada conjunta al centre d\u2019art contemporani Kuntslabor2 i una presentaci\u00f3 de les destinacions assistents acompanyada d\u2019una experi\u00e8ncia enogastron\u00f2mica. Posteriorment, va tenir lloc un workshop especialitzat amb reunions entre destinacions i ag\u00e8ncies del mercat alemany, seguidament d\u2019un c\u00f2ctel networking per tal de refor\u00e7ar la interacci\u00f3 i el vincle comercial entre els assistents.<\/p>\n\n\n\n<p><strong>Per a m\u00e9s informaci\u00f3: <\/strong>Marta Aldana \u2013 <a href=\"mailto:maldana@barcelonaturisme.com\">maldana@barcelonaturisme.com<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Fam Trip amb ag\u00e8ncies del mercat franc\u00e8s<\/strong><br>15-18 maig, Barcelona<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"337\" data-id=\"6648\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/FT-Franca_2.jpg\" alt=\"\" class=\"wp-image-6648\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/FT-Franca_2.jpg 575w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/FT-Franca_2-300x176.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"337\" data-id=\"6646\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/FT-Franca_1.jpg\" alt=\"\" class=\"wp-image-6646\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/FT-Franca_1.jpg 575w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/FT-Franca_1-300x176.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Amb l\u2019objectiu de refor\u00e7ar el posicionament de Barcelona com a destinaci\u00f3 de refer\u00e8ncia per a l\u2019organitzaci\u00f3 d\u2019esdeveniments i reunions, el BCB, en col\u00b7laboraci\u00f3 amb RENFE, va organitzar el passat mes de maig un Fam Trip amb ag\u00e8ncies franceses especialitzades en el sector MICE.<\/p>\n\n\n\n<p>Els participants, majorit\u00e0riament procedents de Li\u00f3, Perpiny\u00e0 i Marsella, van viatjar en tren fins a Barcelona, gaudint aix\u00ed d\u2019una experi\u00e8ncia c\u00f2mode i sostenible.<\/p>\n\n\n\n<p>L\u2019objectiu principal d\u2019aquet viatge de familiaritzaci\u00f3 va ser donar a con\u00e8ixer les novetats m\u00e9s destacades que la destinaci\u00f3 ofereix per a l\u2019organitzaci\u00f3 d\u2019esdeveniments, reunions i viatges d\u2019incentius. El programa va incloure visites a diversos hotels com <strong>Radisson Blu 1882 Barcelona Sagrada Fam\u00edlia, Moxy Barcelona, Nobu Barcelona, Hotel Espa\u00f1a<\/strong> i el recent inaugurat <strong>SLS Barcelona<\/strong>. Els agents tamb\u00e9 van poder descobrir espais singulars com el <strong>Mirador Torre Gl\u00f2ries, el MOCO Museum i el Recinte Modernista de Sant Pau<\/strong>, tots ells equipats amb infraestructures d\u2019\u00faltima generaci\u00f3 per acollir reunions i esdeveniments professionals.<\/p>\n\n\n\n<p>A m\u00e9s, el programa es va completar amb diverses activitats pensades per mostrar la versatilitat i riquesa cultural de la destinaci\u00f3: la visita al renovat <strong>Port Ol\u00edmpic i Balc\u00f3 Gastron\u00f2mic<\/strong>, una experi\u00e8ncia de regata n\u00e0utica, una visita guiada pel districte 22@, i un concert de jazz exclusiu a <strong>El Molino<\/strong>.<\/p>\n\n\n\n<p>Aquest tipus d\u2019accions s\u00f3n fonamentals per continuar posicionant Barcelona com una destinaci\u00f3 competitiva i atractiva a mercats internacionals.<\/p>\n\n\n\n<p><strong>Per a m\u00e9s informaci\u00f3: <\/strong>Marta Aldana \u2013 <a href=\"mailto:maldana@barcelonaturisme.com\">maldana@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accions al mercat europeu<\/p>\n","protected":false},"author":3,"featured_media":6628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"capcalera":[],"class_list":["post-6627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accions-promocionals"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - 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