{"id":6715,"date":"2025-06-02T15:25:35","date_gmt":"2025-06-02T13:25:35","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6715"},"modified":"2025-06-02T15:25:37","modified_gmt":"2025-06-02T13:25:37","slug":"icca-iberian-chapter-meeting-2025","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6715","title":{"rendered":"ICCA Iberian Chapter Meeting 2025"},"content":{"rendered":"\n

Tend\u00e8ncies i reptes del sector <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

2-4 d’abril, Saragossa<\/p>\n\n\n\n

El Barcelona Convention Bureau va participar activament a l\u2019ICCA Iberian Chapter Meeting 2025, que es va celebrar aquest any a Saragossa. La trobada, organitzada per ICCA (International Congress and Convention Association) amb el suport del Zaragoza Congresos Convention Bureau, va reunir m\u00e9s de 70 professionals del sector MICE d\u2019Espanya i Portugal.<\/p>\n\n\n\n

Durant les jornades es van tractar temes d\u2019inter\u00e8s per al sector dels congressos i esdeveniments, com ara l\u2019impacte de la intel\u00b7lig\u00e8ncia artificial<\/strong>, les estrat\u00e8gies per a la captaci\u00f3 de congressos<\/strong>, i el valor afegit que aporten la innovaci\u00f3 i la creativitat<\/strong> a l\u2019hora de dissenyar esdeveniments.<\/p>\n\n\n\n

El programa va combinar sessions formatives i espais de debat amb activitats socials, que van facilitar el networking i l\u2019intercanvi d\u2019idees entre els participants. Tamb\u00e9 s\u2019hi va fer una menci\u00f3 especial al Global Meetings Industry Day, refor\u00e7ant l\u2019abast internacional de la trobada.<\/p>\n\n\n\n

Des del Barcelona Convention Bureau, membre d\u2019ICCA, celebrem formar part d\u2019una comunitat professional que treballa col\u00b7lectivament per fer avan\u00e7ar el nostre sector i afrontar els reptes amb visi\u00f3 i comprom\u00eds.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3:<\/strong> Ester Abajo Veciana – eabajo@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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