{"id":6723,"date":"2025-06-02T15:25:35","date_gmt":"2025-06-02T13:25:35","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6723"},"modified":"2025-06-02T15:27:35","modified_gmt":"2025-06-02T13:27:35","slug":"icca-iberian-chapter-meeting-2025","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6723&lang=es","title":{"rendered":"ICCA Iberian Chapter Meeting 2025"},"content":{"rendered":"\n

Tendencias y retos del sector<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

2-4 de abril, Zaragoza<\/p>\n\n\n\n

El Barcelona Convention Bureau particip\u00f3 activamente en el ICCA Iberian Chapter Meeting 2025, celebrado este a\u00f1o en Zaragoza. El encuentro, organizado por ICCA (International Congress and Convention Association) con el apoyo de Zaragoza Congresos Convention Bureau, reuni\u00f3 a m\u00e1s de 70 profesionales del sector MICE de Espa\u00f1a y Portugal.<\/strong><\/p>\n\n\n\n

A lo largo de las jornadas se abordaron temas de inter\u00e9s para el sector de los congresos y eventos, como el impacto de la inteligencia artificial<\/strong>, las estrategias para la captaci\u00f3n de congresos <\/strong>y el papel que juegan la innovaci\u00f3n y la creatividad<\/strong> en el dise\u00f1o de experiencias memorables.<\/p>\n\n\n\n

El programa combin\u00f3 sesiones formativas y espacios de debate con actividades sociales que fomentaron el networking y el intercambio de ideas entre los asistentes. Adem\u00e1s, se hizo una menci\u00f3n especial al Global Meetings Industry Day, reforzando la proyecci\u00f3n internacional del encuentro.<\/p>\n\n\n\n

Desde el Barcelona Convention Bureau, miembro activo de ICCA, nos enorgullece formar parte de una comunidad profesional comprometida con el desarrollo continuo del sector y con una mirada puesta en los retos de futuro.<\/p>\n\n\n\n

M\u00e1s informaci\u00f3n:<\/strong> Ester Abajo Veciana – eabajo@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Tendencias y retos del sector<\/p>\n","protected":false},"author":3,"featured_media":6717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"capcalera":[],"class_list":["post-6723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-congresos"],"acf":[],"yoast_head":"\nICCA Iberian Chapter Meeting 2025 - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6723&lang=es\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ICCA Iberian Chapter Meeting 2025 - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Tendencias y retos del sector\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6723&lang=es\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-02T13:25:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-02T13:27:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/ICCA-Iberian-Chapter_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6723&lang=es#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6723&lang=es\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"ICCA Iberian Chapter Meeting 2025\",\"datePublished\":\"2025-06-02T13:25:35+00:00\",\"dateModified\":\"2025-06-02T13:27:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6723&lang=es\"},\"wordCount\":205,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6723&lang=es#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/06\/ICCA-Iberian-Chapter_0.jpg\",\"articleSection\":[\"Congresos\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6723&lang=es\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=6723&lang=es\",\"name\":\"ICCA Iberian Chapter Meeting 2025 - 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