{"id":6770,"date":"2025-06-02T16:15:07","date_gmt":"2025-06-02T14:15:07","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6770"},"modified":"2025-06-02T16:37:00","modified_gmt":"2025-06-02T14:37:00","slug":"el-mwc25-recupera-26-tones","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=6770&lang=es","title":{"rendered":"El MWC25 recupera 26 toneladas"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Donation Room reparte materiales a entidades sociales<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Un a\u00f1o m\u00e1s, el Mobile World Congress ha dejado una huella positiva m\u00e1s all\u00e1 de la innovaci\u00f3n y la tecnolog\u00eda. En esta edici\u00f3n del MWC25, celebrada del 3 al 6 de marzo, se han recuperado <strong>26,3 toneladas de materiales<\/strong> utilizados durante el evento, gracias a la iniciativa <strong>Donation Room<\/strong>, una acci\u00f3n destacada dentro de la estrategia de sostenibilidad del congreso.<\/p>\n\n\n\n<p>Los materiales recogidos, entre moquetas, mobiliario y otros elementos de montaje y decoraci\u00f3n, est\u00e1n valorados en <strong>m\u00e1s de 73.000 euros<\/strong> y se distribuir\u00e1n entre <strong>23 entidades sociales<\/strong> de Barcelona y L\u2019Hospitalet de Llobregat. Estas entidades destinar\u00e1n los recursos a <strong>proyectos de impacto social y cultural<\/strong>, muchos de ellos centrados en la mujer, la diversidad funcional y la perspectiva de g\u00e9nero.<\/p>\n\n\n\n<p>La iniciativa, impulsada desde 2016, ofrece a los expositores del congreso una v\u00eda para dar una <strong>segunda vida \u00fatil a los materiales<\/strong> utilizados durante el evento. El proyecto se enmarca dentro del <strong>programa medioambiental de la GSMA<\/strong>, que busca reducir la huella ecol\u00f3gica del MWC en cinco \u00e1mbitos clave: energ\u00eda, productos y residuos, alimentaci\u00f3n y desperdicio alimentario, log\u00edstica, y viajes y alojamiento.<\/p>\n\n\n\n<p>Esta edici\u00f3n ha contado con la participaci\u00f3n de <strong>46 profesionales coordinados por la Fundaci\u00f3n Formaci\u00f3 i Treball<\/strong>, que han trabajado intensamente durante y despu\u00e9s del desmontaje para la <strong>clasificaci\u00f3n y redistribuci\u00f3n<\/strong> de los materiales.<\/p>\n\n\n\n<p>Gracias a Donation Room, no solo se consigue un <strong>ahorro econ\u00f3mico para las entidades<\/strong>, sino tambi\u00e9n un impacto medioambiental positivo: la <strong>reutilizaci\u00f3n del material ha evitado la emisi\u00f3n de unos 30.000 kg de CO\u2082<\/strong>.<\/p>\n\n\n\n<p>El proyecto es fruto de la colaboraci\u00f3n entre <strong>la GSMA, Fira de Barcelona, el Ayuntamiento de Barcelona, el Ayuntamiento de L\u2019Hospitalet, la Fundaci\u00f3n Formaci\u00f3 i Treball y el Consorcio de Turismo de Barcelona<\/strong>. Una muestra m\u00e1s de c\u00f3mo los grandes eventos pueden generar <strong>retorno social real y tangible en el territorio<\/strong>.<\/p>\n\n\n\n<p>Desc\u00e1rgate <strong><a href=\"https:\/\/download.barcelonaturisme.com\/1006\/Donation_Room2025.pdf\">aqu\u00ed<\/a><\/strong> la presentaci\u00f3n.<\/p>\n\n\n\n<p><strong>M\u00e1s informaci\u00f3n: <\/strong><a href=\"mailto:bcb@barcelonaturisme.com\">bcb@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Donation Room reparte materiales a entidades sociales<\/p>\n","protected":false},"author":3,"featured_media":6768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"capcalera":[],"class_list":["post-6770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El MWC25 recupera 26 toneladas - 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