{"id":7027,"date":"2025-12-12T11:22:37","date_gmt":"2025-12-12T10:22:37","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027"},"modified":"2025-12-17T09:38:23","modified_gmt":"2025-12-17T08:38:23","slug":"una-ibtm-de-gran-impacte-per-a-barcelona","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027","title":{"rendered":"Una IBTM de gran impacte per a Barcelona"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Una edici\u00f3 marcada per un estand renovat<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"575\" height=\"375\" data-id=\"7032\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_01.jpg\" alt=\"\" class=\"wp-image-7032\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_01.jpg 575w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_01-300x196.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"575\" height=\"375\" data-id=\"7033\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_02.jpg\" alt=\"\" class=\"wp-image-7033\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_02.jpg 575w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_02-300x196.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"575\" height=\"375\" data-id=\"7034\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_03.jpg\" alt=\"\" class=\"wp-image-7034\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_03.jpg 575w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_03-300x196.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Del 18 al 20 de novembre, Barcelona va tornar a ser protagonista a l\u2019<strong>IBTM World<\/strong>, el principal esdeveniment global del sector MICE, que va reunir milers de professionals internacionals a Fira Gran Via. Un any m\u00e9s, el Barcelona Convention Bureau va tenir un paper destacat en l\u2019organitzaci\u00f3 de la Welcome Reception, la gesti\u00f3 dels shuttles i l\u2019allotjament dels Hosted Buyers, aix\u00ed com en els actes previs: el Forum for Advocacy i l\u2019EVE, celebrats el dilluns 17 de novembre a l\u2019Hotel Miramar Barcelona.<\/p>\n\n\n\n<p>El BCB va estar present al Hall 3 (estand C60) amb un espai renovat de 366,75 m\u00b2 sota el lema <strong>\u201cAlways new, always Barcelona\u201d<\/strong>, reflectint una ciutat arrelada en la seva tradici\u00f3 i patrimoni modernista, per\u00f2 amb una clara mirada cap al futur. L\u2019espai va destacar les principals novetats en infraestructures, equipaments i esdeveniments internacionals, com les renovacions de Fira Barcelona, el nou Spotify Camp Nou, o les ampliacions del MNAC i del MACBA, refor\u00e7ant la posici\u00f3 de Barcelona com a destinaci\u00f3 l\u00edder en business events.<\/p>\n\n\n\n<p>Enguany, van participar <strong>51 membres<\/strong> i <strong>5 entitats territorials<\/strong> \u2014Bages Turisme, Maresme Events, Pened\u00e8s Turisme, Baix Llobregat Convention Bureau i Sitges Convention Bureau\u2014, amb el suport dels patrocinadors <strong>Estrella Damm, Fam\u00edlia Torres, Jean Leon i Codorn\u00edu<\/strong>.<\/p>\n\n\n\n<p>Un dels moments m\u00e9s destacats va ser la <strong>Welcome Reception<\/strong>, celebrada el dimarts 18 de novembre, organitzada amb la col\u00b7laboraci\u00f3 de l\u2019<strong>Ag\u00e8ncia Catalana de Turisme<\/strong> i <strong>Fira Barcelona<\/strong>, que va reunir m\u00e9s de <strong>2.200 participants<\/strong>.<\/p>\n\n\n\n<p>El dimecres 19, de 18 a 19 h, l\u2019estand del BCB va acollir la tradicional <strong>Networking Hour<\/strong>, organitzada conjuntament amb el <strong>Catalunya Convention Bureau<\/strong>, amb DJ, c\u00f2ctel-networking i una selecci\u00f3 especial de cerveses artesanals servides pel <strong>Barcelona Beer Festival<\/strong>.<\/p>\n\n\n\n<p>Aquest any, en el marc de la fira, tamb\u00e9 es va celebrar una <strong>jornada sectorial de turisme MICE<\/strong>, organitzada per <strong>Barcelona Activa<\/strong> amb la col\u00b7laboraci\u00f3 del BCB. La iniciativa va explorar les tend\u00e8ncies del sector i va donar visibilitat a les oportunitats laborals emergents, connectant empreses, professionals i persones en recerca activa de feina o en transici\u00f3 professional.<\/p>\n\n\n\n<p>Dins del marc de l\u2019IBTM, el dimarts 18 tamb\u00e9 es va organitzar, amb <strong>Congrex<\/strong> i <strong>AssociationWorld<\/strong>, un sopar per a una trentena d\u2019associacions internacionals que confien en Barcelona per als seus futurs congressos.<\/p>\n\n\n\n<p>Una gran edici\u00f3, on Barcelona va refor\u00e7ar la seva posici\u00f3 com a destinaci\u00f3 l\u00edder, mostrant un ecosistema en constant evoluci\u00f3 i plenament orientat a les necessitats del sector MICE.<\/p>\n\n\n\n<p><strong>Per a m\u00e9s informaci\u00f3<\/strong>: <a href=\"mailto:bcb@barcelonaturisme.com\" target=\"_blank\" rel=\"noreferrer noopener\">bcb@barcelonaturisme.com<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una edici\u00f3 marcada per un estand renovat<\/p>\n","protected":false},"author":3,"featured_media":7030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"capcalera":[13],"class_list":["post-7027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat-i-membres","capcalera-article-principal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Una IBTM de gran impacte per a Barcelona - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una IBTM de gran impacte per a Barcelona - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Una edici\u00f3 marcada per un estand renovat\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-12T10:22:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T08:38:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"Una IBTM de gran impacte per a Barcelona\",\"datePublished\":\"2025-12-12T10:22:37+00:00\",\"dateModified\":\"2025-12-17T08:38:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027\"},\"wordCount\":433,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_0.jpg\",\"articleSection\":[\"Actualitat i Membres\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027\",\"name\":\"Una IBTM de gran impacte per a Barcelona - Barcelona Convention Bureau\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_0.jpg\",\"datePublished\":\"2025-12-12T10:22:37+00:00\",\"dateModified\":\"2025-12-17T08:38:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027#primaryimage\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_0.jpg\",\"contentUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_0.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\/\/bcbnews.barcelonaturisme.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Una IBTM de gran impacte per a Barcelona\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#website\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/\",\"name\":\"BCB News \/ Barcelona Convention Bureau\",\"description\":\"BCB Magazine\",\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bcbnews.barcelonaturisme.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\",\"name\":\"BCB News \/ Barcelona Convention Bureau\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png\",\"contentUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png\",\"width\":543,\"height\":166,\"caption\":\"BCB News \/ Barcelona Convention Bureau\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\",\"name\":\"mcolomer\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Una IBTM de gran impacte per a Barcelona - Barcelona Convention Bureau","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027","og_locale":"ca_ES","og_type":"article","og_title":"Una IBTM de gran impacte per a Barcelona - Barcelona Convention Bureau","og_description":"Una edici\u00f3 marcada per un estand renovat","og_url":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027","og_site_name":"Barcelona Convention Bureau","article_published_time":"2025-12-12T10:22:37+00:00","article_modified_time":"2025-12-17T08:38:23+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_0.jpg","type":"image\/jpeg"}],"author":"mcolomer","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"mcolomer","Temps estimat de lectura":"4 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027#article","isPartOf":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027"},"author":{"name":"mcolomer","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551"},"headline":"Una IBTM de gran impacte per a Barcelona","datePublished":"2025-12-12T10:22:37+00:00","dateModified":"2025-12-17T08:38:23+00:00","mainEntityOfPage":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027"},"wordCount":433,"publisher":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#organization"},"image":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027#primaryimage"},"thumbnailUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_0.jpg","articleSection":["Actualitat i Membres"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027","url":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027","name":"Una IBTM de gran impacte per a Barcelona - Barcelona Convention Bureau","isPartOf":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027#primaryimage"},"image":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027#primaryimage"},"thumbnailUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_0.jpg","datePublished":"2025-12-12T10:22:37+00:00","dateModified":"2025-12-17T08:38:23+00:00","breadcrumb":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bcbnews.barcelonaturisme.com\/?p=7027"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027#primaryimage","url":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_0.jpg","contentUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_0.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7027#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/bcbnews.barcelonaturisme.com\/"},{"@type":"ListItem","position":2,"name":"Una IBTM de gran impacte per a Barcelona"}]},{"@type":"WebSite","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#website","url":"https:\/\/bcbnews.barcelonaturisme.com\/","name":"BCB News \/ Barcelona Convention Bureau","description":"BCB Magazine","publisher":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bcbnews.barcelonaturisme.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#organization","name":"BCB News \/ Barcelona Convention Bureau","url":"https:\/\/bcbnews.barcelonaturisme.com\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/","url":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png","contentUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png","width":543,"height":166,"caption":"BCB News \/ Barcelona Convention Bureau"},"image":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551","name":"mcolomer","url":"https:\/\/bcbnews.barcelonaturisme.com\/?author=3"}]}},"_links":{"self":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts\/7027"}],"collection":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7027"}],"version-history":[{"count":3,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts\/7027\/revisions"}],"predecessor-version":[{"id":7327,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts\/7027\/revisions\/7327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/media\/7030"}],"wp:attachment":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7027"},{"taxonomy":"capcalera","embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcapcalera&post=7027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}