{"id":7037,"date":"2025-12-12T11:22:37","date_gmt":"2025-12-12T10:22:37","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037"},"modified":"2025-12-17T09:38:45","modified_gmt":"2025-12-17T08:38:45","slug":"una-ibtm-de-gran-impacte-per-a-barcelona","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es","title":{"rendered":"Una IBTM de gran impacto para Barcelona"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Una edici\u00f3n marcada por un stand renovado<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"575\" height=\"375\" data-id=\"7032\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_01.jpg\" alt=\"\" class=\"wp-image-7032\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_01.jpg 575w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_01-300x196.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"575\" height=\"375\" data-id=\"7033\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_02.jpg\" alt=\"\" class=\"wp-image-7033\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_02.jpg 575w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_02-300x196.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"575\" height=\"375\" data-id=\"7034\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_03.jpg\" alt=\"\" class=\"wp-image-7034\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_03.jpg 575w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_03-300x196.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Del 18 al 20 de noviembre, Barcelona volvi\u00f3 a ser protagonista en la IBTM World, el principal evento global del sector MICE, que reuni\u00f3 a miles de profesionales internacionales en Fira Gran Via. Un a\u00f1o m\u00e1s, el Barcelona Convention Bureau (BCB) tuvo un papel destacado en la organizaci\u00f3n de la Welcome Reception, la gesti\u00f3n de los shuttles y el alojamiento de los Hosted Buyers, as\u00ed como en los actos previos: el Forum for Advocacy y el EVE, celebrados el lunes 17 de noviembre en el Hotel Miramar Barcelona.<\/p>\n\n\n\n<p>El BCB estuvo presente en el Hall 3 (stand C60) con un espacio renovado de 366,75 m\u00b2 bajo el lema \u201c<strong>Always new, always Barcelona<\/strong>\u201d, reflejando una ciudad arraigada en su tradici\u00f3n y patrimonio modernista, pero con una clara mirada hacia el futuro. El espacio destac\u00f3 las principales novedades en infraestructuras, equipamientos y eventos internacionales, como las renovaciones de Fira Barcelona, el nuevo Spotify Camp Nou o las ampliaciones del MNAC y del MACBA, reforzando la posici\u00f3n de Barcelona como destino l\u00edder en business events.<\/p>\n\n\n\n<p>Este a\u00f1o participaron <strong>51 miembros y 5 entidades territoriales<\/strong> \u2014Bages Turisme, Maresme Events, Pened\u00e8s Turisme, Baix Llobregat Convention Bureau y Sitges Convention Bureau\u2014, con el apoyo de los patrocinadores <strong>Estrella Damm, Fam\u00edlia Torres, Jean Leon y Codorn\u00edu.<\/strong><\/p>\n\n\n\n<p>Uno de los momentos m\u00e1s destacados fue la <strong>Welcome Reception<\/strong>, celebrada el martes 18 de noviembre, organizada con la colaboraci\u00f3n de la <strong>Ag\u00e8ncia Catalana de Turisme y Fira Barcelona<\/strong>, que reuni\u00f3 a m\u00e1s de <strong>2.200 participantes<\/strong>.<\/p>\n\n\n\n<p>El mi\u00e9rcoles 19, de 18h a 19h, el stand del BCB acogi\u00f3 la tradicional <strong>Networking Hour<\/strong>, organizada conjuntamente con el <strong>Catalunya Convention Bureau<\/strong>, con DJ, c\u00f3ctel-networking y una selecci\u00f3n especial de cervezas artesanales servidas por el <strong>Barcelona Beer Festival.<\/strong><\/p>\n\n\n\n<p>En el marco de la feria, tambi\u00e9n se celebr\u00f3 una <strong>jornada sectorial de turismo MICE<\/strong>, organizada por <strong>Barcelona Activa<\/strong> con la colaboraci\u00f3n del BCB. La iniciativa explor\u00f3 las tendencias del sector y dio visibilidad a las oportunidades laborales emergentes, conectando empresas, profesionales y personas en b\u00fasqueda activa de empleo o en transici\u00f3n profesional.<\/p>\n\n\n\n<p>Dentro del marco de la IBTM, el martes 18 tambi\u00e9n se organiz\u00f3, con <strong>Congrex y Associationworld<\/strong>, una cena para una treintena de asociaciones internacionales que conf\u00edan en Barcelona para la celebraci\u00f3n de sus futuros congresos.<\/p>\n\n\n\n<p>Una gran edici\u00f3n, donde Barcelona reforz\u00f3 su posici\u00f3n como destino l\u00edder, mostrando un ecosistema en constante evoluci\u00f3n y plenamente orientado a las necesidades del sector MICE.<\/p>\n\n\n\n<p><strong>M\u00e1s informaci\u00f3n<\/strong>: <a href=\"mailto:bcb@barcelonaturisme.com\">bcb@barcelonaturisme.com<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una edici\u00f3n marcada por un stand renovado<\/p>\n","protected":false},"author":3,"featured_media":7031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"capcalera":[13],"class_list":["post-7037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-y-miembros","capcalera-article-principal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Una IBTM de gran impacto para Barcelona - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una IBTM de gran impacto para Barcelona - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Una edici\u00f3n marcada por un stand renovado\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&amp;lang=es\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-12T10:22:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T08:38:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"Una IBTM de gran impacto para Barcelona\",\"datePublished\":\"2025-12-12T10:22:37+00:00\",\"dateModified\":\"2025-12-17T08:38:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es\"},\"wordCount\":438,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_0.jpg\",\"articleSection\":[\"Actualidad y Miembros\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es\",\"name\":\"Una IBTM de gran impacto para Barcelona - Barcelona Convention Bureau\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_0.jpg\",\"datePublished\":\"2025-12-12T10:22:37+00:00\",\"dateModified\":\"2025-12-17T08:38:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es#primaryimage\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_0.jpg\",\"contentUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_0.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\/\/bcbnews.barcelonaturisme.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Una IBTM de gran impacto para Barcelona\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#website\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/\",\"name\":\"BCB News \/ Barcelona Convention Bureau\",\"description\":\"BCB Magazine\",\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bcbnews.barcelonaturisme.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\",\"name\":\"BCB News \/ Barcelona Convention Bureau\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png\",\"contentUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png\",\"width\":543,\"height\":166,\"caption\":\"BCB News \/ Barcelona Convention Bureau\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\",\"name\":\"mcolomer\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Una IBTM de gran impacto para Barcelona - Barcelona Convention Bureau","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es","og_locale":"ca_ES","og_type":"article","og_title":"Una IBTM de gran impacto para Barcelona - Barcelona Convention Bureau","og_description":"Una edici\u00f3n marcada por un stand renovado","og_url":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es","og_site_name":"Barcelona Convention Bureau","article_published_time":"2025-12-12T10:22:37+00:00","article_modified_time":"2025-12-17T08:38:45+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_0.jpg","type":"image\/jpeg"}],"author":"mcolomer","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"mcolomer","Temps estimat de lectura":"4 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es#article","isPartOf":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es"},"author":{"name":"mcolomer","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551"},"headline":"Una IBTM de gran impacto para Barcelona","datePublished":"2025-12-12T10:22:37+00:00","dateModified":"2025-12-17T08:38:45+00:00","mainEntityOfPage":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es"},"wordCount":438,"publisher":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#organization"},"image":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es#primaryimage"},"thumbnailUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_0.jpg","articleSection":["Actualidad y Miembros"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es","url":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es","name":"Una IBTM de gran impacto para Barcelona - Barcelona Convention Bureau","isPartOf":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es#primaryimage"},"image":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es#primaryimage"},"thumbnailUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_0.jpg","datePublished":"2025-12-12T10:22:37+00:00","dateModified":"2025-12-17T08:38:45+00:00","breadcrumb":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es#primaryimage","url":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_0.jpg","contentUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/IBTM_0.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7037&lang=es#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/bcbnews.barcelonaturisme.com\/"},{"@type":"ListItem","position":2,"name":"Una IBTM de gran impacto para Barcelona"}]},{"@type":"WebSite","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#website","url":"https:\/\/bcbnews.barcelonaturisme.com\/","name":"BCB News \/ Barcelona Convention Bureau","description":"BCB Magazine","publisher":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bcbnews.barcelonaturisme.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#organization","name":"BCB News \/ Barcelona Convention Bureau","url":"https:\/\/bcbnews.barcelonaturisme.com\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/","url":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png","contentUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png","width":543,"height":166,"caption":"BCB News \/ Barcelona Convention Bureau"},"image":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551","name":"mcolomer","url":"https:\/\/bcbnews.barcelonaturisme.com\/?author=3"}]}},"_links":{"self":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts\/7037"}],"collection":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7037"}],"version-history":[{"count":2,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts\/7037\/revisions"}],"predecessor-version":[{"id":7328,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts\/7037\/revisions\/7328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/media\/7031"}],"wp:attachment":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7037"},{"taxonomy":"capcalera","embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcapcalera&post=7037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}