{"id":7040,"date":"2025-12-12T12:20:27","date_gmt":"2025-12-12T11:20:27","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7040"},"modified":"2025-12-12T12:37:32","modified_gmt":"2025-12-12T11:37:32","slug":"editorial-christoph-tessmar-8","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7040","title":{"rendered":"Editorial Christoph Tessmar"},"content":{"rendered":"\n

Tanquem un any d\u2019impacte i creixement<\/strong><\/p>\n\n\n\n

Benvolguts membres,<\/p>\n\n\n\n

Tanquem un 2025 que ha estat, una vegada m\u00e9s, un any de fortalesa i consolidaci\u00f3 per al sector MICE de Barcelona.<\/p>\n\n\n\n

Aquest any ha estat marcat per l\u2019arribada de primeres edicions de gran impacte<\/strong>, com ICE & iGB Affiliate, Vitafoods i Labelexpo<\/strong>, totes elles destacades per la seva capacitat d\u2019atraure ind\u00fastria, innovaci\u00f3 i negoci recurrent. Alhora, congressos de gran format com EULAR, IASLC, IADR, ECTRIMS o ESGE<\/strong> han refor\u00e7at el lideratge de Barcelona en els \u00e0mbits de la ci\u00e8ncia i la salut, dos sectors estrat\u00e8gics per al futur de la ciutat.<\/p>\n\n\n\n

A nivell corporatiu, ha estat un any molt intens, amb m\u00faltiples accions que han refor\u00e7at la visibilitat internacional de Barcelona. Hem dut a terme iniciatives estrat\u00e8giques en mercats internacionals clau, amb accions destacades als Estats Units<\/strong>, l\u2019\u00e8xit de la nostra prospecci\u00f3 al mercat core\u00e0<\/strong> i el recent roadshow a Alemanya <\/strong>aquest desembre, consolidant relacions i generant noves oportunitats de negoci.<\/p>\n\n\n\n

Un altre moment destacat va ser la recuperaci\u00f3 del sopar amb la comunitat m\u00e8dica<\/strong>, celebrat al CCIB el 27 de febrer. Despr\u00e9s d\u2019onze anys, l\u2019esdeveniment va registrar un gran \u00e8xit de participaci\u00f3 i ress\u00f2 medi\u00e0tic, refor\u00e7ant els vincles amb els professionals sanitaris locals i posant en valor el paper clau dels prescriptors en el desenvolupament del nostre ecosistema congressual.<\/p>\n\n\n\n

De cara al 2026, el calendari es presenta igualment robust i prometedor, amb al voltant de 40 reunions de m\u00e9s de 1.000 delegats ja confirmats<\/strong>, entre ells esdeveniments de primer nivell com ERS (20.000 delegats), UEG Week (15.000), UIA 2026 (10.000), EASL (9.000), ATTD 2026 (5.000)<\/strong> o FESPA (13.000)<\/strong>. Uns esdeveniments que tornaran a situar Barcelona al centre de la visibilitat internacional i que ens motiven a continuar treballant amb determinaci\u00f3 i visi\u00f3.<\/p>\n\n\n\n

A m\u00e9s, seguim avan\u00e7ant amb el Barcelona Convention Bureau Legacy Program<\/strong>. Despr\u00e9s de consolidar diversos projectes el 2025, el 2026 ja tenim previstos cinc nous projectes de llegat, continuant amb el nostre comprom\u00eds amb un sector MICE responsable i amb impacte positiu a la ciutat.<\/p>\n\n\n\n

Vull agrair sincerament la feina i el comprom\u00eds de tots els membres del Barcelona Convention Bureau. Gr\u00e0cies a la vostra implicaci\u00f3, Barcelona continua sent una destinaci\u00f3 de refer\u00e8ncia, competitiva, resilient i amb una mirada clara cap al futur.<\/p>\n\n\n\n

Us desitjo unes molt bones festes i un 2026 ple d\u2019oportunitats, creixement i nous \u00e8xits compartits.<\/p>\n\n\n\n

Una abra\u00e7ada,<\/p>\n\n\n\n

Christoph Tessmar
Director Barcelona Convention Bureau<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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