{"id":7042,"date":"2025-12-12T12:20:27","date_gmt":"2025-12-12T11:20:27","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7042"},"modified":"2025-12-12T12:39:47","modified_gmt":"2025-12-12T11:39:47","slug":"editorial-christoph-tessmar-8","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7042&lang=es","title":{"rendered":"Editorial Christoph Tessmar"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Cerramos un a\u00f1o de impacto y crecimiento<\/strong><\/p>\n\n\n\n<p>Apreciados miembros,<\/p>\n\n\n\n<p>Cerramos un 2025 que ha sido, una vez m\u00e1s, un a\u00f1o de fortaleza y consolidaci\u00f3n para el sector MICE de Barcelona.<\/p>\n\n\n\n<p>Este a\u00f1o ha estado marcado por la llegada de <strong>primeras ediciones de gran impacto<\/strong>, como <strong>ICE &amp; iGB Affiliate, Vitafoods y Labelexpo<\/strong>, todas ellas destacadas por su capacidad de atraer industria, innovaci\u00f3n y negocio recurrente. Al mismo tiempo, congresos de gran formato como <strong>EULAR, IASLC, IADR, ECTRIMS o ESGE <\/strong>han reforzado el liderazgo de Barcelona en los \u00e1mbitos de la ciencia y la salud, dos sectores estrat\u00e9gicos para el futuro de la ciudad.<\/p>\n\n\n\n<p>A nivel corporativo, ha sido un a\u00f1o muy intenso, con m\u00faltiples acciones que han reforzado la visibilidad internacional de Barcelona. Hemos llevado a cabo iniciativas estrat\u00e9gicas en mercados internacionales clave, con acciones destacadas en <strong>Estados Unidos<\/strong>, el \u00e9xito de nuestra prospecci\u00f3n en el <strong>mercado coreano<\/strong> y el reciente <strong>roadshow en Alemania<\/strong> este diciembre, consolidando relaciones y generando nuevas oportunidades de negocio.<\/p>\n\n\n\n<p>Otro momento destacado fue la recuperaci\u00f3n de la <strong>cena con la comunidad m\u00e9dica<\/strong>, celebrada en el CCIB el 27 de febrero. Tras once a\u00f1os, el evento registr\u00f3 un gran \u00e9xito de participaci\u00f3n y repercusi\u00f3n medi\u00e1tica, reforzando los v\u00ednculos con los profesionales sanitarios locales y poniendo en valor el papel clave de los prescriptores en el desarrollo de nuestro ecosistema congresual.<\/p>\n\n\n\n<p>De cara a 2026, el calendario se presenta igualmente robusto y prometedor, con alrededor de<strong> 40 reuniones de m\u00e1s de 1.000 delegados ya confirmadas<\/strong>, entre ellas eventos de primer nivel como <strong>ERS <\/strong>(20.000 delegados), <strong>UEG Week<\/strong> (15.000), <strong>UIA 2026 <\/strong>(10.000), <strong>EASL<\/strong> (9.000), <strong>ATTD 2026<\/strong> (5.000) o <strong>FESPA <\/strong>(13.000). Eventos que volver\u00e1n a situar a Barcelona en el centro de la visibilidad internacional y que nos motivan a continuar trabajando con determinaci\u00f3n y visi\u00f3n.<\/p>\n\n\n\n<p>Adem\u00e1s, seguimos avanzando con el <strong>Barcelona Convention Bureau Legacy Program<\/strong>. Tras consolidar varios proyectos en 2025, para 2026 ya tenemos previstos cinco nuevos proyectos de legado, continuando con nuestro compromiso con un sector MICE responsable y con impacto positivo en la ciudad.<\/p>\n\n\n\n<p>Quiero agradecer sinceramente el trabajo y compromiso de todos los miembros del Barcelona Convention Bureau. Gracias a vuestra implicaci\u00f3n, Barcelona sigue siendo un destino de referencia, competitivo, resiliente y con una mirada clara hacia el futuro.<\/p>\n\n\n\n<p>Os deseo unas muy felices fiestas y un 2026 lleno de oportunidades, crecimiento y nuevos \u00e9xitos compartidos.<\/p>\n\n\n\n<p>Un abrazo,<\/p>\n\n\n\n<p>Christoph Tessmar<br>Director Barcelona Convention Bureau<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cerramos un a\u00f1o de impacto y crecimiento<\/p>\n","protected":false},"author":3,"featured_media":6570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"capcalera":[],"class_list":["post-7042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Editorial Christoph Tessmar - 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