{"id":7103,"date":"2025-12-15T09:13:03","date_gmt":"2025-12-15T08:13:03","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7103"},"modified":"2025-12-15T09:13:04","modified_gmt":"2025-12-15T08:13:04","slug":"barcelona-reforca-la-seva-aposta-pels-congressos","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7103","title":{"rendered":"Barcelona refor\u00e7a la seva aposta pels congressos"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">M\u00e9s recursos i m\u00e9s projecci\u00f3 internacional<\/p>\n\n\n\n<p>El <strong>Barcelona MICE Support Programme<\/strong>, creat a finals del 2021 per donar suport a la recuperaci\u00f3 del sector despr\u00e9s de la pand\u00e8mia, ha consolidat la seva traject\u00f2ria al llarg dels \u00faltims tres anys. Durant aquest temps, hem donat suport a <strong>145 congressos i esdeveniments<\/strong>, combinant la fidelitzaci\u00f3 de cites consolidades com ISE, CIRSE, ESMO o Respirat\u00f2ria amb la captaci\u00f3 de nous esdeveniments que aporten dinamisme i diversitat al calendari MICE de Barcelona. Els sectors que han tingut un paper m\u00e9s destacat en aquest per\u00edode han estat el m\u00e8dic, TIC, acad\u00e8mic, cient\u00edfic, alimentari i industrial, \u00e0mbits clau per al creixement econ\u00f2mic i la innovaci\u00f3 de la ciutat.<\/p>\n\n\n\n<p>A partir del <strong>2026<\/strong>, l\u2019Ajuntament de Barcelona incrementar\u00e0 la seva aportaci\u00f3 al Fons amb <strong>1,4 milions d\u2019euros anuals<\/strong> durant els propers dos anys. El Fons MICE <strong>continuar\u00e0 donant suport a congressos recurrents i a noves candidatures<\/strong>, i a m\u00e9s, s\u2019incorpora <strong>una nova l\u00ednia d\u2019ajuts per incentivar congressos impulsats per universitats i centres de recerca<\/strong>, refor\u00e7ant l\u2019aposta pels sectors acad\u00e8mic, cient\u00edfic i de coneixement, prioritaris en l\u2019estrat\u00e8gia de posicionament de ciutat i en la projecci\u00f3 de Barcelona com a refer\u00e8ncia global en el sector MICE.<\/p>\n\n\n\n<p>La gesti\u00f3 del Fons MICE recau en el Barcelona Convention Bureau, amb el suport d\u2019un comit\u00e8 t\u00e8cnic format per representants de l\u2019<strong>Ajuntament de Barcelona, Fira de Barcelona i el Gremi d\u2019Hotels<\/strong>, garantint una coordinaci\u00f3 estreta entre sector p\u00fablic i privat. El programa ofereix assist\u00e8ncia en lloguer d\u2019espais, punts d\u2019informaci\u00f3, publicitat i mobilitat sostenible, contribuint a la qualitat i l\u2019\u00e8xit dels congressos que acollim.<\/p>\n\n\n\n<p>El <strong>Fons MICE<\/strong> continua sent una eina estrat\u00e8gica i fonamental per a la captaci\u00f3 i fidelitzaci\u00f3 de congressos i esdeveniments a Barcelona.<\/p>\n\n\n\n<p>Per a m\u00e9s informaci\u00f3: <a href=\"mailto:bcb@barcelonaturisme.com\">bcb@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e9s recursos i m\u00e9s projecci\u00f3 internacional<\/p>\n","protected":false},"author":3,"featured_media":7104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"capcalera":[],"class_list":["post-7103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat-i-membres"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - 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