{"id":7223,"date":"2025-12-15T13:50:53","date_gmt":"2025-12-15T12:50:53","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7223"},"modified":"2025-12-17T09:47:33","modified_gmt":"2025-12-17T08:47:33","slug":"connexio-barcelona-europa-multimercat","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7223","title":{"rendered":"Connexi\u00f3 Barcelona-Europa\/multimercat"},"content":{"rendered":"\n

Accions a mercats internacionals<\/p>\n\n\n\n

Esdeveniment corporatiu al mercat belga
Brussel\u00b7les, 8 octubre<\/strong><\/p>\n\n\n\n

El Barcelona Convention Bureau va tenir el plaer de participar el 8 d\u2019octubre en la trobada \u201cD\u00e9jeuner Agences\u201d organitzada per Partance per tal d\u2019intercanviar idees i connectar de manera m\u00e9s directa amb ag\u00e8ncies del sector corporatiu del mercat belga i enfocat a generar relacions i nous projectes.
Durant l\u2019esdeveniment a Brussel\u00b7les, que va reunir un nombre redu\u00eft de 10 representants d\u2019ag\u00e8ncies seleccionades segons criteris de perfil i potencial,<\/strong> vam presentar l\u2019oferta de Barcelona com a destinaci\u00f3 de congressos, incentius i esdeveniments corporatius, ressaltant les novetats i les possibilitats que ofereix la destinaci\u00f3.<\/p>\n\n\n\n

Aquest tipus de pres\u00e8ncia ens permet refor\u00e7ar la visibilitat de Barcelona dins del mercat belga, establir contactes qualificats i impulsar futures col\u00b7laboracions, incrementant l\u2019inter\u00e8s per Barcelona com a destinaci\u00f3 de refer\u00e8ncia.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3:<\/strong> Marta Aldana – maldana@barcelonaturisme.com<\/a><\/p>\n\n\n\n

MCE South Europe
Algarve, 19-21 octubre<\/strong><\/p>\n\n\n\n

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El Barcelona Convention Bureau, juntament amb el Centre de Convencions Internacional de Barcelona (CCIB), vam participar recentment al workshop de tres dies organitzat per Europe Congress, una trobada destinada a refor\u00e7ar la visibilitat de les destinacions i prove\u00efdors MICE a nivell internacional.<\/p>\n\n\n\n

Durant l\u2019esdeveniment, vam tenir l\u2019oportunitat de con\u00e8ixer i reunir-nos amb ag\u00e8ncies, empreses i associacions provinents de diversos pa\u00efsos del sud d\u2019Europa, com Portugal, Fran\u00e7a, It\u00e0lia, Alemanya, Su\u00efssa i Gr\u00e8cia<\/strong>, entre d\u2019altres.<\/p>\n\n\n\n

La nostra participaci\u00f3 va incloure una agenda de 32 reunions,<\/strong> a m\u00e9s de workshops interactius entre prove\u00efdors i compradors, sessions formatives i esdeveniments de networking, que ens han perm\u00e8s generar connexions de valor.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3:<\/strong> Marta Aldana – maldana@barcelonaturisme.com<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Presentaci\u00f3 Destinaci\u00f3 Barcelona MICE a Corea
Seoul, 12-14 novembre<\/strong><\/p>\n\n\n\n

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Barcelona obre cam\u00ed en un mercat amb gran potencial.
Per primera vegada, el BCB ha visitat Corea del Sud amb un esdeveniment propi per donar a con\u00e8ixer l\u2019oferta MICE de la destinaci\u00f3. Un mercat emergent que, gr\u00e0cies als vols directes amb Barcelona, mostra un clar potencial de creixement per a la ciutat en els propers anys.<\/p>\n\n\n\n

L\u2019acci\u00f3 ha comptat amb la participaci\u00f3 de tres membres del BCB: Hilton Diagonal Mar, Hyatt Regency Barcelona Tower i Palau de Congressos de Catalunya<\/strong>, que han acompanyat la destinaci\u00f3 en aquesta primera presa de contacte amb el mercat core\u00e0.<\/p>\n\n\n\n

A m\u00e9s d\u2019una presentaci\u00f3 davant de 34 ag\u00e8ncies coreanes especialitzades<\/strong>, realitzada amb la col\u00b7laboraci\u00f3 de l\u2019OET i amb l\u2019assist\u00e8ncia de l\u2019Ambaixador, s\u2019han dut a terme visites comercials posteriors amb els equips MICE de diverses ag\u00e8ncies, refor\u00e7ant el contacte directe i les oportunitats de negoci.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3: <\/strong>Anna Orozco – aorozco@barcelonaturisme.com<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Jornada directa Turespa\u00f1a mercat itali\u00e0
Mil\u00e0 i Roma, 12-13 novembre<\/strong><\/p>\n\n\n\n

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Els passats 12 i 13 de novembre el BCB participa en el Roadshow organitzat per Turespa\u00f1a, de la m\u00e0 de la OET de Mil\u00e0 en el qual agendem cites amb una vintena d\u2019ag\u00e8ncies del sector amb seu a Roma i Mil\u00e0.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3: <\/strong>Noem\u00ed Rosell – nrosell@barcelonaturisme.com<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Fam Trip LATAM \u00b7 Post IBTM
Barcelona i Sitges, 20-22 novembre<\/strong><\/p>\n\n\n\n

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Descobrint Barcelona i la prov\u00edncia amb prescriptors de Centream\u00e8rica i Sud-am\u00e8rica.
Juntament amb el CPT i el CCB, i amb la col\u00b7laboraci\u00f3 del Sitges Convention Bureau, el BCB ha organitzat un fam trip post IBTM per a 18 agents especialitzats procedents de diversos pa\u00efsos de Centream\u00e8rica i Sud-am\u00e8rica.<\/p>\n\n\n\n

El programa ha perm\u00e8s mostrar tant la ciutat de Barcelona com diferents espais de la prov\u00edncia, posant en valor la diversitat de l\u2019oferta MICE. A Barcelona, s\u2019han visitat l’Hotel Moxy Barcelona, Recinte Modernista de Sant Pau, Mirador Gl\u00f2ries i el Gran Hotel Central, als quals agra\u00efm especialment la seva col\u00b7laboraci\u00f3.<\/p>\n\n\n\n

A la prov\u00edncia, el grup ha conegut Sitges, amb visita guiada patrocinada pel Sitges CB, l’Hotel Me Sitges, Finca Mas Soler, restaurant Can Laury, Can Pinxo i Las Vegas. Al Pened\u00e8s, s\u2019han descobert les finques Llopart, i al Baix Llobregat, la Col\u00f2nia G\u00fcell, amb una activitat de mosaics i dinar al restaurant Catalina.<\/p>\n\n\n\n

Una experi\u00e8ncia immersiva pensada per inspirar, generar confian\u00e7a i convertir els agents en ambaixadors de la destinaci\u00f3.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3: <\/strong>Anna Orozco – aorozco@barcelonaturisme.com<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Fam Trip sudest asi\u00e0tic \u00b7 Post IBTM
Barcelona i prov\u00edncia, 20-22 novembre<\/strong><\/p>\n\n\n\n

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El BCB ha organitzat un fam trip post IBTM adre\u00e7at a 5 clients del sud-est asi\u00e0tic, procedents de Singapur, Mal\u00e0isia i el Jap\u00f3, en col\u00b7laboraci\u00f3 amb el CPT de Singapur i el CCB.<\/p>\n\n\n\n

El programa ha perm\u00e8s oferir una visi\u00f3 completa i immersiva de l\u2019oferta MICE de Barcelona i el territori, combinant espais singulars, allotjaments d\u2019alt nivell, gastronomia, sostenibilitat i experi\u00e8ncies aut\u00e8ntiques. Al llarg de l\u2019itinerari, els participants han pogut con\u00e8ixer de primera m\u00e0 la versatilitat de la destinaci\u00f3 per a esdeveniments, incentius i viatges corporatius.<\/p>\n\n\n\n

A Barcelona, s\u2019han visitat diversos hotels i espais emblem\u00e0tics, com el Nobu Barcelona, METT Barcelona, The 19th Hole, Garage Beer Co i Born to Cook. El programa tamb\u00e9 ha incl\u00f2s visites fora de la ciutat, amb propostes que posen en valor l\u2019entorn natural, el patrimoni, la sostenibilitat i l\u2019autenticitat del territori: M\u00f3n Sant Benet, Torre Modernista Abadal, Hotel Urbisol & Luch 4, <\/em>Mas Salagros Ecoresort 5 i Bouquet d’Alella.
Volem agrair a totes les empreses per la seva col.laboraci\u00f3 i suport.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3: <\/strong>Mireia Tubau – mtubau@barcelonaturisme.com<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Roadshow Alemanya
Frankfurt i M\u00fanic, 1-5 desembre<\/strong><\/p>\n\n\n\n

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Com a continuaci\u00f3 de l\u2019acci\u00f3 iniciada anteriorment, el BCB ha tornat a Frankfurt i M\u00fanic juntament amb alguns dels seus membres per dur a terme un roadshow de networking amb les principals ag\u00e8ncies del sector.\u00a0<\/p>\n\n\n\n

Aquesta acci\u00f3, on han participat els membres Catalonia Barcelona Plaza, Hotel Porta Fira, See network, Hotel Moxy i Hotel Tembo, ha servit per reafirmar i enfortir els vincles amb els prescriptors alemanys, un mercat clau i madur per a Barcelona, i per seguir posicionant la destinaci\u00f3 com una opci\u00f3 s\u00f2lida, fiable i vers\u00e0til per a esdeveniments professionals.<\/p>\n\n\n\n

L\u2019acci\u00f3 ha estat possible gr\u00e0cies tamb\u00e9 a la col\u00b7laboraci\u00f3 de l\u2019OET consolidant el treball conjunt en mercats prioritaris.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3: <\/strong>Anna Orozco – aorozco@barcelonaturisme.com<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Atelier Partance
Par\u00eds, 15 desembre<\/strong><\/p>\n\n\n\n

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Barcelona, un any m\u00e9s, present al workshop de refer\u00e8ncia.
Un any m\u00e9s, el BCB ha participat a Atelier Partance, a Par\u00eds, amb un corner Barcelona compartit amb diversos membres. Aquest workshop, adre\u00e7at a ag\u00e8ncies especialitzades, \u00e9s una cita consolidada per presentar les novetats de Barcelona per al sector MICE.<\/p>\n\n\n\n

La pres\u00e8ncia continuada en aquest esdeveniment permet mantenir la visibilitat de la destinaci\u00f3, refor\u00e7ar el posicionament i generar noves oportunitats amb un mercat hist\u00f2ricament rellevant per a la ciutat.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3: <\/strong>Anna Orozco – aorozco@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Accions a mercats internacionals<\/p>\n","protected":false},"author":3,"featured_media":7224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"capcalera":[],"class_list":["post-7223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accions-promocionals"],"acf":[],"yoast_head":"\nConnexi\u00f3 Barcelona-Europa\/multimercat - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7223\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connexi\u00f3 Barcelona-Europa\/multimercat - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Accions a mercats internacionals\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7223\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-15T12:50:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T08:47:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/Multimercat_00.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7223#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7223\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"Connexi\u00f3 Barcelona-Europa\/multimercat\",\"datePublished\":\"2025-12-15T12:50:53+00:00\",\"dateModified\":\"2025-12-17T08:47:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7223\"},\"wordCount\":1193,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7223#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2025\/12\/Multimercat_00.jpg\",\"articleSection\":[\"Accions Promocionals\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7223\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7223\",\"name\":\"Connexi\u00f3 Barcelona-Europa\/multimercat - 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