{"id":7379,"date":"2026-03-23T13:34:26","date_gmt":"2026-03-23T12:34:26","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7379"},"modified":"2026-03-23T13:37:07","modified_gmt":"2026-03-23T12:37:07","slug":"bcb-legacy-program-un-any-de-llegat-a-barcelona","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7379&lang=es","title":{"rendered":"BCB Legacy Program: Un a\u00f1o de legado en Barcelona"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Proyectos e iniciativas que dejan huella en la ciudad<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"575\" height=\"337\" data-id=\"7374\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2026\/03\/Llegat_1.jpg\" alt=\"\" class=\"wp-image-7374\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2026\/03\/Llegat_1.jpg 575w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2026\/03\/Llegat_1-300x176.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"575\" height=\"337\" data-id=\"7376\" src=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2026\/03\/Llegat_2.jpg\" alt=\"\" class=\"wp-image-7376\" srcset=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2026\/03\/Llegat_2.jpg 575w, https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2026\/03\/Llegat_2-300x176.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>El <strong>Barcelona Convention Bureau Legacy Program<\/strong> ha completado su primer a\u00f1o, demostrando c\u00f3mo los congresos y eventos profesionales pueden generar beneficios duraderos para la comunidad local.<\/p>\n\n\n\n<p>Durante este primer a\u00f1o, <strong>cinco congresos celebrados en Barcelona<\/strong> han dejado un legado tangible, con <strong>15 colaboraciones con socios p\u00fablicos y privados<\/strong> y la participaci\u00f3n directa de m\u00e1s de <strong>650 miembros de la comunidad local<\/strong>. Adem\u00e1s, <strong>cuatro iniciativas locales<\/strong> se presentaron y desarrollaron dentro de los propios congresos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Proyectos destacados<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cApostEM por el talento sin barreras\u201d<\/strong>: un curso online dirigido a empresas para fomentar la comprensi\u00f3n de la esclerosis m\u00faltiple y proporcionar herramientas pr\u00e1cticas para construir entornos laborales m\u00e1s inclusivos y diversos.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campa\u00f1a de concienciaci\u00f3n sobre el cribado del c\u00e1ncer colorrectal<\/strong>: una iniciativa en mercados locales para incentivar la participaci\u00f3n en el programa de cribado, que incluye una exposici\u00f3n itinerante destinada a llegar a diferentes puntos del territorio.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd17 <a href=\"https:\/\/empreses.barcelonactiva.cat\/ca\/detall-formacio?id=1496331\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/empreses.barcelonactiva.cat\/ca\/detall-formacio?id=1496331<\/a><\/h3>\n\n\n\n<p>Los resultados del primer a\u00f1o confirman que los eventos organizados en Barcelona pueden tener un <strong>impacto que va m\u00e1s all\u00e1 de su dimensi\u00f3n econ\u00f3mica<\/strong>, dejando un legado social y cultural que beneficia directamente a la ciudad y su comunidad.<\/p>\n\n\n\n<p>Seguimos con mucho entusiasmo y, para 2026, ya tenemos <strong>cinco proyectos en marcha<\/strong>, al mismo tiempo que continuamos monitorizando el impacto de los proyectos de 2025 para garantizar que los beneficios alcanzados se consoliden y perduren.<\/p>\n\n\n\n<p><strong>M\u00e1s informaci\u00f3<\/strong>n: Anna Llum\u00e0 &#8211; <a href=\"mailto:alluma@barcelonaturisme.com\" target=\"_blank\" rel=\"noreferrer noopener\">alluma@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Proyectos e iniciativas que dejan huella en la ciudad<\/p>\n","protected":false},"author":3,"featured_media":7373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"capcalera":[],"class_list":["post-7379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-y-miembros"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - 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