{"id":7451,"date":"2026-03-23T17:03:53","date_gmt":"2026-03-23T16:03:53","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7451"},"modified":"2026-03-23T17:03:54","modified_gmt":"2026-03-23T16:03:54","slug":"connexio-barcelona-estats-units-7","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7451","title":{"rendered":"Connexi\u00f3 Barcelona-Estats Units"},"content":{"rendered":"\n

Accions al mercat nordameric\u00e0<\/p>\n\n\n\n

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SMU International 2026<\/strong><\/p>\n\n\n\n

9-11 mar\u00e7, Nova York<\/p>\n\n\n\n

Del 9 a l’11 de mar\u00e7 es va celebrar a Nova York SMU International<\/strong>, una de les trobades m\u00e9s consolidades del sector MICE per connectar destinacions internacionals amb planners nord-americans.<\/p>\n\n\n\n

L’esdeveniment va reunir m\u00e9s de 400 professionals del sector<\/strong>, incloent al voltant de 200 buyers i m\u00e9s de 200 suppliers internacionals. El format de reunions one-to-one, amb perfils s\u00e8nior, capacitat de decisi\u00f3 i programes actius corporatius i d’intentiu internacionals, fa que aquest esdeveniment sigui una bona plataforma interessant per a Barcelona.<\/p>\n\n\n\n

El programa va combinar reunions amb sessions educatives. Entre les pon\u00e8ncies van destacar Drew Binsky, que va abordar com els viatges globals inspiren i connecten, i Monique Ruff Bell de TED, que va presentar estrat\u00e8gies per elevar la interacci\u00f3 i el comprom\u00eds dels assistents.<\/p>\n\n\n\n

Per al Barcelona Convention Bureau, la participaci\u00f3 en aquest tipus de workshops continua sent clau per refor\u00e7ar el posicionament de la ciutat al mercat nord-americ\u00e0, especialment en l’\u00e0mbit d’esdeveniments corporatius i incentius de nivell mitj\u00e0 i alt.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3:<\/strong> Anna Orozco – aorozco@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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