{"id":7462,"date":"2026-03-23T17:46:42","date_gmt":"2026-03-23T16:46:42","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462"},"modified":"2026-03-23T17:46:43","modified_gmt":"2026-03-23T16:46:43","slug":"connexio-barcelona-multimercat","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462","title":{"rendered":"Connexi\u00f3 Barcelona \u2013 Multimercat"},"content":{"rendered":"\n

Accions a mercats internacionals<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

SITE Global Conference 2026<\/strong>
12-15 febrer, Abui Dhabi<\/p>\n\n\n\n

El mes de febrer passat vam participar a la SITE Global Conference a Abu Dhabi, una confer\u00e8ncia global centrada en viatges d’incentiu i experi\u00e8ncies per a reunions corporatives.<\/p>\n\n\n\n

El programa va combinar contingut pr\u00e0ctic amb sessions de discussi\u00f3 entre professionals. Al llarg de la jornada es van abordar temes com la creativitat i la intel\u00b7lig\u00e8ncia artificial<\/strong> aplicada als esdeveniments, amb una pon\u00e8ncia de James Taylor centrada en com aquestes eines poden donar suport al disseny de programes m\u00e9s efica\u00e7os. Tamb\u00e9 es van presentar casos i tallers que mostraven la IA en acci\u00f3 per desenvolupar incentius, estrat\u00e8gies de producte i lideratge. A m\u00e9s, es van dedicar sessions a la sostenibilitat, al benestar i als principis de DEIB <\/strong>(diversitat, equitat, inclusi\u00f3 i pertinen\u00e7a) aplicats al disseny d’experi\u00e8ncies per a viatges d’incentiu.<\/p>\n\n\n\n

Totes aquestes tem\u00e0tiques resulten especialment rellevants per a Barcelona ja que ens permeten comprendre millor com evolucionen les expectatives dels planners internacionals i quines eines s\u00f3n m\u00e9s efectives per crear experi\u00e8ncies competitives i diferenciades en destinacions com la nostra. A m\u00e9s, com a membres del board del cap\u00edtol Spain & Portugal<\/strong>, assistim a m\u00e9s sessions de treball amb companys d’altres cap\u00edtols. Va ser una oportunitat per compartir enfocaments, bones pr\u00e0ctiques i reptes comuns, cosa que tamb\u00e9 enriqueix la nostra estrat\u00e8gia de posicionament de Barcelona als principals mercats emissors.<\/p>\n\n\n\n

Participar en trobades com ara SITE Global Conference ens permet actualitzar la nostra visi\u00f3 del sector, connectar amb l\u00edders d’opini\u00f3 i situar Barcelona en la conversa global sobre innovaci\u00f3 en incentius i reunions.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3:<\/strong> Anna Orozco – aorozco@barcelonaturisme.com<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Famtrip Corporatiu\/Luxury Meli\u00e1 Hotels en col\u00b7laboraci\u00f3 amb Turkish Airlines (mercat japon\u00e8s)<\/strong>
15 febrer, Barcelona<\/p>\n\n\n\n

El Bacelona Convention Bureau va col\u00b7laborar recentment en un Famtrip organitzat per Meli\u00e1 Hotels en col\u00b7laboraci\u00f3 amb Turkish Airlines, dirigit a 5 agents representants de corporacions japoneses l\u00edders, amb l\u2019objectiu de refor\u00e7ar el posicionament de Barcelona com a destinaci\u00f3 per a esdeveniments corporatius.<\/p>\n\n\n\n

En el marc del programa, el BCB va organitzar una visita guiada en japon\u00e8s a dos espais emblem\u00e0tics de la ciutat: Casa Vicens, primera obra mestre de Gaud\u00ed, i el Mirador Torre Gl\u00f2ries, oferint una perspectiva singular des d\u2019un dels edificis m\u00e9s ic\u00f2nics de la ciutat. Aquesta experi\u00e8ncia va permetre posar en valor tant l\u2019atractiu cultural com la singularitat dels espais que Barcelona pot oferir com a escenari d\u2019experi\u00e8ncies corporatives diferenciadores.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3: <\/strong>Marta Aldana \u2013 maldana@barcelonaturisme.com<\/a><\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Jornades Inverses mercat brit\u00e0nic (Spain Convention Bureau)<\/strong>
26 febrer-1 mar\u00e7, Madrid<\/p>\n\n\n\n

Del 26 de febrer a l\u20191 de mar\u00e7 vam participar a les Jornades Inverses del mercat brit\u00e0nic, celebrades a Madrid i organitzades per l\u2019Spain Convention Bureau<\/strong>en col\u00b7laboraci\u00f3 amb l\u2019OET de Londres<\/strong>, un dels nostres mercats estrat\u00e8gics per al segment MICE. L\u2019esdeveniment va reunir un total de 12 destinacions espanyoles i 12 empreses especialitzades en reunions, congressos i incentius.<\/p>\n\n\n\n

Durant les jornades, es van celebrar reunions one to one amb tots els participants \u00a0i es va desenvolupar un programa ampli d\u2019activitats que va permetre establir m\u00e9s connexions professionals de manera distesa. Destaquem l\u2019activitat d\u2019impacte social realitzada en col\u00b7laboraci\u00f3 amb la Fundaci\u00f3 Theodora<\/strong>, en el marc de la qual els participants van dissenyar pijames destinats a nens hospitalitzats, que seran lliurats per un \u201cDoctor Somriures\u201d. Aquesta iniciativa va constituir un exemple de comprom\u00eds social integrat dins del programa professional, demostrant com les accions de responsabilitat social poden combinar-se amb els objectius professionals i enriquir l\u2019experi\u00e8ncia dels participants<\/strong>. La participaci\u00f3 en aquestes jornades va contribuir a consolidar la pres\u00e8ncia de la nostra destinaci\u00f3 al mercat brit\u00e0nic i a refor\u00e7ar les relacions amb professionals clau del sector MICE, alhora que ens va permetre informar de primera m\u00e0 sobre els nous projectes de ciutat, les noves infraestructures i altres novetats rellevants de la Destinaci\u00f3 Barcelona.<\/strong><\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3: <\/strong>Mireia Tubau \u2013 mtubau@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Accions a mercats internacionals<\/p>\n","protected":false},"author":3,"featured_media":7463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"capcalera":[],"class_list":["post-7462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accions-promocionals"],"acf":[],"yoast_head":"\nConnexi\u00f3 Barcelona \u2013 Multimercat - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connexi\u00f3 Barcelona \u2013 Multimercat - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Accions a mercats internacionals\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-23T16:46:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-23T16:46:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2026\/03\/Site_portada.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"Connexi\u00f3 Barcelona \u2013 Multimercat\",\"datePublished\":\"2026-03-23T16:46:42+00:00\",\"dateModified\":\"2026-03-23T16:46:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462\"},\"wordCount\":702,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2026\/03\/Site_portada.jpg\",\"articleSection\":[\"Accions Promocionals\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462\",\"name\":\"Connexi\u00f3 Barcelona \u2013 Multimercat - Barcelona Convention Bureau\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2026\/03\/Site_portada.jpg\",\"datePublished\":\"2026-03-23T16:46:42+00:00\",\"dateModified\":\"2026-03-23T16:46:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462#primaryimage\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2026\/03\/Site_portada.jpg\",\"contentUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2026\/03\/Site_portada.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\/\/bcbnews.barcelonaturisme.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Connexi\u00f3 Barcelona \u2013 Multimercat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#website\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/\",\"name\":\"BCB News \/ Barcelona Convention Bureau\",\"description\":\"BCB Magazine\",\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bcbnews.barcelonaturisme.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\",\"name\":\"BCB News \/ Barcelona Convention Bureau\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png\",\"contentUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png\",\"width\":543,\"height\":166,\"caption\":\"BCB News \/ Barcelona Convention Bureau\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\",\"name\":\"mcolomer\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Connexi\u00f3 Barcelona \u2013 Multimercat - Barcelona Convention Bureau","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462","og_locale":"ca_ES","og_type":"article","og_title":"Connexi\u00f3 Barcelona \u2013 Multimercat - Barcelona Convention Bureau","og_description":"Accions a mercats internacionals","og_url":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462","og_site_name":"Barcelona Convention Bureau","article_published_time":"2026-03-23T16:46:42+00:00","article_modified_time":"2026-03-23T16:46:43+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2026\/03\/Site_portada.jpg","type":"image\/jpeg"}],"author":"mcolomer","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"mcolomer","Temps estimat de lectura":"5 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462#article","isPartOf":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462"},"author":{"name":"mcolomer","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551"},"headline":"Connexi\u00f3 Barcelona \u2013 Multimercat","datePublished":"2026-03-23T16:46:42+00:00","dateModified":"2026-03-23T16:46:43+00:00","mainEntityOfPage":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462"},"wordCount":702,"publisher":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#organization"},"image":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462#primaryimage"},"thumbnailUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2026\/03\/Site_portada.jpg","articleSection":["Accions Promocionals"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462","url":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462","name":"Connexi\u00f3 Barcelona \u2013 Multimercat - Barcelona Convention Bureau","isPartOf":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462#primaryimage"},"image":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462#primaryimage"},"thumbnailUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2026\/03\/Site_portada.jpg","datePublished":"2026-03-23T16:46:42+00:00","dateModified":"2026-03-23T16:46:43+00:00","breadcrumb":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bcbnews.barcelonaturisme.com\/?p=7462"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462#primaryimage","url":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2026\/03\/Site_portada.jpg","contentUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2026\/03\/Site_portada.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7462#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/bcbnews.barcelonaturisme.com\/"},{"@type":"ListItem","position":2,"name":"Connexi\u00f3 Barcelona \u2013 Multimercat"}]},{"@type":"WebSite","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#website","url":"https:\/\/bcbnews.barcelonaturisme.com\/","name":"BCB News \/ Barcelona Convention Bureau","description":"BCB Magazine","publisher":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bcbnews.barcelonaturisme.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#organization","name":"BCB News \/ Barcelona Convention Bureau","url":"https:\/\/bcbnews.barcelonaturisme.com\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/","url":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png","contentUrl":"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2021\/12\/BCB_logo.png","width":543,"height":166,"caption":"BCB News \/ Barcelona Convention Bureau"},"image":{"@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551","name":"mcolomer","url":"https:\/\/bcbnews.barcelonaturisme.com\/?author=3"}]}},"_links":{"self":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts\/7462"}],"collection":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7462"}],"version-history":[{"count":1,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts\/7462\/revisions"}],"predecessor-version":[{"id":7477,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/posts\/7462\/revisions\/7477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=\/wp\/v2\/media\/7463"}],"wp:attachment":[{"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7462"},{"taxonomy":"capcalera","embeddable":true,"href":"https:\/\/bcbnews.barcelonaturisme.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcapcalera&post=7462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}