{"id":7478,"date":"2026-03-23T17:46:42","date_gmt":"2026-03-23T16:46:42","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7478"},"modified":"2026-03-23T17:50:33","modified_gmt":"2026-03-23T16:50:33","slug":"connexio-barcelona-multimercat","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7478&lang=es","title":{"rendered":"Conexi\u00f3n Barcelona \u2013 Multimercado"},"content":{"rendered":"\n

Acciones en mercados internacionales<\/p>\n\n\n\n

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SITE Global Conference 2026<\/strong>
12-15 febrero, Abui Dhabi<\/p>\n\n\n\n

El pasado mes de febrero participamos en la SITE Global Conference<\/strong> en Abu Dhabi, una conferencia global centrada en viajes de incentivo y experiencias para reuniones corporativas<\/strong>.<\/p>\n\n\n\n

El programa combin\u00f3 contenido pr\u00e1ctico con sesiones de discusi\u00f3n entre profesionales. A lo largo de la jornada se abordaron temas como la creatividad y la inteligencia artificial aplicada a los eventos, con una ponencia de James Taylor centrada en c\u00f3mo estas herramientas pueden apoyar el dise\u00f1o de programas m\u00e1s eficaces. Tambi\u00e9n se presentaron casos y talleres que mostraban la IA en acci\u00f3n para el desarrollo de incentivos, estrategias de producto y liderazgo. Adem\u00e1s, se dedicaron sesiones a la sostenibilidad, el bienestar y los principios de DEIB (diversidad, equidad, inclusi\u00f3n y pertenencia) aplicados al dise\u00f1o de experiencias para viajes de incentivo.<\/p>\n\n\n\n

Todas estas tem\u00e1ticas resultan especialmente relevantes para Barcelonanos permiten comprender mejor c\u00f3mo evolucionan las expectativas de los planners internacionales y qu\u00e9 herramientas son m\u00e1s efectivas para crear experiencias competitivas y diferenciadas en destinos como el nuestro. Adem\u00e1s, como miembro del board del cap\u00edtulo Spain & Portugal<\/strong>, asistimos a m\u00e1s sesiones de trabajo con compa\u00f1eros de otros cap\u00edtulos. Fue una oportunidad para compartir enfoques, buenas pr\u00e1cticas y retos comunes, lo que tambi\u00e9n enriquece nuestra estrategia de posicionamiento de Barcelona en los principales mercados emisores.<\/p>\n\n\n\n

Participar en encuentros como SITE Global Conference nos permite actualizar nuestra visi\u00f3n del sector, conectar con l\u00edderes de opini\u00f3n y situar a Barcelona en la conversaci\u00f3n global sobre innovaci\u00f3n en incentivos y reuniones.<\/p>\n\n\n\n

M\u00e1s informaci\u00f3n:<\/strong> Anna Orozco – aorozco@barcelonaturisme.com<\/a><\/p>\n\n\n\n

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Famtrip Corporativo\/Luxury Meli\u00e1 Hotels en colaboraci\u00f3n con Turkish Airlines (mercado japon\u00e9s)<\/strong>
15 febrero, Barcelona<\/p>\n\n\n\n

El Barcelona Convention Bureau <\/strong>colabor\u00f3 recientemente en un Famtrip organizado por Meli\u00e1 Hotels en colaboraci\u00f3n con Turkish Airlines, dirigido a 5 agentes representantes de corporaciones japonesas l\u00edderes<\/strong>, con el objetivo de reforzar el posicionamiento de Barcelona como destino para eventos corporativos.<\/p>\n\n\n\n

En el marco del programa, el BCB organiz\u00f3 una visita guiada en japon\u00e9s a dos espacios emblem\u00e1ticos de la ciudad: Casa Vicens<\/strong>, primera obra maestra de Gaud\u00ed, y el Mirador Torre Gl\u00f2ries<\/strong>, ofreciendo una perspectiva singular desde uno de los edificios m\u00e1s ic\u00f3nicos de la ciudad. Esta experiencia permiti\u00f3 poner en valor tanto el atractivo cultural como la singularidad de los espacios que Barcelona puede ofrecer como escenario de experiencias corporativas diferenciadoras.<\/strong><\/p>\n\n\n\n

M\u00e1s informaci\u00f3n: <\/strong>Marta Aldana \u2013 maldana@barcelonaturisme.com<\/a><\/p>\n\n\n\n

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Jornades Inverses mercat brit\u00e0nic (Spain Convention Bureau)<\/strong>
26 febrer-1 mar\u00e7, Madrid<\/p>\n\n\n\n

Del 26 de febrero al 1 de marzo participamos en las Jornadas Inversas del mercado brit\u00e1nico<\/strong>, celebradas en Madrid y organizadas por el Spain Convention Bureau en colaboraci\u00f3n con el OET de Londres, uno de nuestros mercados estrat\u00e9gicos para el segmento MICE. El evento reuni\u00f3 un total de 12 destinos espa\u00f1oles y 12 empresas especializadas<\/strong> en reuniones, congresos e incentivos.<\/p>\n\n\n\n

Durante las jornadas se llevaron a cabo reuniones one-to-one con todos los participantes y se desarroll\u00f3 un programa amplio de actividades que permiti\u00f3 establecer m\u00e1s conexiones profesionales de manera distendida. Destacamos la actividad de impacto social realizada en colaboraci\u00f3n con la Fundaci\u00f3n Theodora, en el marco de la cual los participantes dise\u00f1aron pijamas destinados a ni\u00f1os hospitalizados, que ser\u00e1n entregados por un \u201cDoctor Sonrisa\u201d. Esta iniciativa constituy\u00f3 un ejemplo de compromiso social integrado dentro del programa profesional, demostrando c\u00f3mo las acciones de responsabilidad social pueden combinarse con los objetivos profesionales y enriquecer la experiencia de los participantes.<\/p>\n\n\n\n

La participaci\u00f3n en estas jornadas contribuy\u00f3 a consolidar la presencia de nuestra ciudad en el mercado brit\u00e1nico y a reforzar las relaciones con profesionales clave del sector MICE, al mismo tiempo que nos permiti\u00f3 informar de primera mano sobre los nuevos proyectos de ciudad, infraestructuras y otras novedades relevantes de Destino Barcelona.<\/p>\n\n\n\n

M\u00e1s informaci\u00f3n: <\/strong>Mireia Tubau \u2013 mtubau@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Acciones en mercados internacionales<\/p>\n","protected":false},"author":3,"featured_media":7464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"capcalera":[],"class_list":["post-7478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acciones-promocionales"],"acf":[],"yoast_head":"\nConexi\u00f3n Barcelona \u2013 Multimercado - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7478&lang=es\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conexi\u00f3n Barcelona \u2013 Multimercado - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Acciones en mercados internacionales\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7478&lang=es\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-23T16:46:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-23T16:50:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2026\/03\/Site_portada.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7478&lang=es#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7478&lang=es\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"Conexi\u00f3n Barcelona \u2013 Multimercado\",\"datePublished\":\"2026-03-23T16:46:42+00:00\",\"dateModified\":\"2026-03-23T16:50:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7478&lang=es\"},\"wordCount\":675,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7478&lang=es#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2026\/03\/Site_portada.jpg\",\"articleSection\":[\"Acciones Promocionales\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7478&lang=es\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7478&lang=es\",\"name\":\"Conexi\u00f3n Barcelona \u2013 Multimercado - 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