{"id":7585,"date":"2026-05-29T12:28:45","date_gmt":"2026-05-29T10:28:45","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7585"},"modified":"2026-05-29T12:28:47","modified_gmt":"2026-05-29T10:28:47","slug":"barcelona-reforca-el-seu-posicionament-internacional-a-imex-frankfurt-2026","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7585","title":{"rendered":"Barcelona refor\u00e7a el seu posicionament internacional a IMEX Frankfurt 2026"},"content":{"rendered":"\n

El BCB tanca una edici\u00f3 molt positiva i celebra el bon posicionament al nou r\u00e0nquing ICCA<\/strong><\/p>\n\n\n\n

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El Barcelona Convention Bureau ha finalitzat amb molt bones sensacions la seva participaci\u00f3 a IMEX Frankfurt<\/strong>, una de les fires de refer\u00e8ncia mundial per a la ind\u00fastria de reunions i esdeveniments, celebrada del 19 al 21 de maig a Frankfurt. L\u2019edici\u00f3 d\u2019enguany ha tornat a reunir milers de professionals internacionals del sector i s\u2019ha consolidat, un cop m\u00e9s, com un dels principals punts de trobada per a la captaci\u00f3 de congressos i esdeveniments internacionals.<\/p>\n\n\n\n

El BCB ha participat amb l\u2019estand renovat, igual que vam fer a la passada edici\u00f3 de la IBTM World, sota el lema \u201cAlways new, always Barcelona<\/strong>\u201d, reflectint una ciutat arrelada en la seva tradici\u00f3 i patrimoni modernista, per\u00f2 amb una clara mirada cap al futur. L\u2019espai va destacar les principals novetats en infraestructures, equipaments i esdeveniments internacionals, com les renovacions de Fira Barcelona, el nou Spotify Camp Nou, o les ampliacions del Museu Nacional d\u2019Art de Catalunya i del MACBA, refor\u00e7ant la posici\u00f3 de Barcelona com a destinaci\u00f3 l\u00edder en business events.<\/p>\n\n\n\n

En aquesta ocasi\u00f3, hem compartit espai amb 12 empreses co-expositores<\/strong>, refor\u00e7ant aliances i generant noves oportunitats per a la destinaci\u00f3 Barcelona: Fira de Barcelona, CCIB – Centre de Convencions Internacional de Barcelona, 4ForEverything, another konzept, Cititravel DMC, Four Points by Sheraton Barcelona Diagonal, KuoniTumlare Meetings & Events, Mett Barcelona, Nobu Hotel Barcelona, Somos Experiences, Tembo Barcelona.<\/strong><\/p>\n\n\n\n

Durant els tres dies de fira, el BCB ha mantingut dues agendes completes amb prop de 80 reunions<\/strong> preestablertes. Les trobades han destacat especialment per l\u2019alt nivell dels contactes i per l\u2019inter\u00e8s en projectes de futur, amb demandes concretes i oportunitats vinculades a esdeveniments amb horitz\u00f3 m\u00e9s enll\u00e0 del 2028. Destaquem un lleuger augment de les peticions procedents de LATAM, especialment de M\u00e8xic i Brasil, i en menor mesura d\u2019Argentina. En aquest context, la nova connexi\u00f3 directa BCN\u2013M\u00e8xic es consolida com un factor clau per refor\u00e7ar la connectivitat, apropar mercats i generar noves oportunitats de negoci.<\/p>\n\n\n\n

Volem agrair especialment el suport dels nostres sponsors Freixenet <\/strong>i Damm<\/strong> que han contribu\u00eft a l\u2019experi\u00e8ncia de networking a l\u2019estand oferint cava, cervesa i vins a la zona de bar.<\/p>\n\n\n\n

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A m\u00e9s, en el marc d\u2019IMEX Frankfurt, International Congress and Convention Association (ICCA<\/strong>) ha fet p\u00fablic el seu nou r\u00e0nquing internacional de congressos, en qu\u00e8 Barcelona ha escalat fins a la 3a posici\u00f3 mundial <\/strong>com a millor ciutat de congressos, millorant un lloc respecte a l\u2019any anterior.<\/p>\n\n\n\n

Amb aquest resultat, Barcelona suma ja 25 anys consecutius dins del Top 5 del r\u00e0nquing ICCA, una fita \u00fanica a escala internacional que consolida la ciutat com un referent global del sector MICE.<\/p>\n\n\n\n

El r\u00e0nquing tamb\u00e9 posa en valor el posicionament de Barcelona en \u00e0mbits vinculats al coneixement i la innovaci\u00f3. La ciutat ocupa la 1a posici\u00f3 mundial en congressos cient\u00edfics<\/strong>, la 2a en congressos m\u00e8dics<\/strong> i la 4a en congressos tecnol\u00f2gics<\/strong>, reflectint la fortalesa del seu ecosistema acad\u00e8mic, cient\u00edfic i empresarial.<\/p>\n\n\n\n

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Per a m\u00e9s informaci\u00f3:<\/strong> bcb@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

El BCB tanca una edici\u00f3 molt positiva i celebra el bon posicionament al nou r\u00e0nquing ICCA<\/p>\n","protected":false},"author":3,"featured_media":7586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"capcalera":[13],"class_list":["post-7585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat-i-membres","capcalera-article-principal"],"acf":[],"yoast_head":"\nBarcelona refor\u00e7a el seu posicionament internacional a IMEX Frankfurt 2026 - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7585\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barcelona refor\u00e7a el seu posicionament internacional a IMEX Frankfurt 2026 - 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