{"id":7603,"date":"2026-05-29T12:28:45","date_gmt":"2026-05-29T10:28:45","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7603"},"modified":"2026-05-29T12:32:15","modified_gmt":"2026-05-29T10:32:15","slug":"barcelona-reforca-el-seu-posicionament-internacional-a-imex-frankfurt-2026","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7603&lang=es","title":{"rendered":"Barcelona refuerza su posicionamiento internacional en IMEX Frankfurt 2026"},"content":{"rendered":"\n

El BCB cierra una edici\u00f3n muy exitosa y celebra el buen posicionamiento de Barcelona en el nuevo ranking de ICCA<\/strong><\/p>\n\n\n\n

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El Barcelona Convention Bureau ha finalizado con muy buenas sensaciones su participaci\u00f3n en IMEX Frankfurt<\/strong>, una de las ferias de referencia mundial para la industria de reuniones y eventos, celebrada del 19 al 21 de mayo en Frankfurt. La edici\u00f3n de este a\u00f1o ha vuelto a reunir a miles de profesionales internacionales del sector y se ha consolidado, una vez m\u00e1s, como uno de los principales puntos de encuentro para la captaci\u00f3n de congresos y eventos internacionales.<\/p>\n\n\n\n

El BCB ha participado con el stand renovado, igual que hicimos en la pasada edici\u00f3n de IBTM World, bajo el lema \u201cAlways new, always Barcelona<\/strong>\u201d, reflejando una ciudad arraigada en su tradici\u00f3n y patrimonio modernista, pero con una clara mirada hacia el futuro. El espacio destac\u00f3 las principales novedades en infraestructuras, equipamientos y eventos internacionales, como las renovaciones de Fira Barcelona, el nuevo Spotify Camp Nou, o las ampliaciones del Museu Nacional d\u2019Art de Catalunya y del MACBA, reforzando la posici\u00f3n de Barcelona como destino l\u00edder en business events.<\/p>\n\n\n\n

En esta ocasi\u00f3n, hemos compartido espacio con 12 empresas coexpositoras<\/strong>, reforzando alianzas y generando nuevas oportunidades para el destino Barcelona: Fira de Barcelona, CCIB – Centre de Convencions Internacional de Barcelona, 4ForEverything, another konzept, Cititravel DMC, Four Points by Sheraton Barcelona Diagonal, Kuoni Tumlare Meetings & Events, Mett Barcelona, Nobu Hotel Barcelona, Somos Experiences y Tembo Barcelona.<\/strong><\/p>\n\n\n\n

Durante los tres d\u00edas de feria, el BCB ha mantenido dos agendas completas con cerca de 80 reuniones<\/strong> preestablecidas. Los encuentros han destacado especialmente por el alto nivel de los contactos y por el inter\u00e9s en proyectos de futuro, con demandas concretas y oportunidades vinculadas a eventos con horizonte m\u00e1s all\u00e1 de 2028. Destacamos un ligero aumento de las peticiones procedentes de LATAM, especialmente de M\u00e9xico y Brasil, y en menor medida de Argentina. En este contexto, la nueva conexi\u00f3n directa BCN\u2013M\u00e9xico se consolida como un factor clave para reforzar la conectividad, acercar mercados y generar nuevas oportunidades de negocio.<\/p>\n\n\n\n

Queremos agradecer especialmente el apoyo de nuestros sponsors Freixenet <\/strong>y Damm<\/strong>, que han contribuido a la experiencia de networking en el stand ofreciendo cava, cerveza y vinos en la zona de bar.<\/p>\n\n\n\n

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Adem\u00e1s, en el marco de IMEX Frankfurt, la International Congress and Convention Association (ICCA)<\/strong> ha hecho p\u00fablico su nuevo ranking internacional de congresos, en el que Barcelona ha escalado hasta la 3.\u00aa posici\u00f3n mundial<\/strong> como mejor ciudad de congresos, mejorando un puesto respecto al a\u00f1o anterior.<\/p>\n\n\n\n

Con este resultado, Barcelona suma ya 25 a\u00f1os consecutivos dentro del Top 5 del ranking ICCA<\/strong>, un hito \u00fanico a escala internacional que consolida la ciudad como referente global del sector MICE.<\/p>\n\n\n\n

El ranking tambi\u00e9n pone en valor el posicionamiento de Barcelona en \u00e1mbitos vinculados al conocimiento y la innovaci\u00f3n. La ciudad ocupa la 1.\u00aa posici\u00f3n mundial en congresos cient\u00edficos<\/strong>, la 2.\u00aa en congresos m\u00e9dicos<\/strong> y la 4.\u00aa en congresos tecnol\u00f3gicos<\/strong>, reflejando la fortaleza de su ecosistema acad\u00e9mico, cient\u00edfico y empresarial.<\/p>\n\n\n\n

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M\u00e1s informaci\u00f3n:<\/strong> bcb@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

El BCB cierra una edici\u00f3n muy exitosa y celebra el buen posicionamiento de Barcelona en el nuevo ranking de ICCA<\/p>\n","protected":false},"author":3,"featured_media":7587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"capcalera":[13],"class_list":["post-7603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-y-miembros","capcalera-article-principal"],"acf":[],"yoast_head":"\nBarcelona refuerza su posicionamiento internacional en IMEX Frankfurt 2026 - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7603&lang=es\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barcelona refuerza su posicionamiento internacional en IMEX Frankfurt 2026 - 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