{"id":7695,"date":"2026-06-01T13:02:29","date_gmt":"2026-06-01T11:02:29","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7695"},"modified":"2026-06-01T13:02:30","modified_gmt":"2026-06-01T11:02:30","slug":"connexio-barcelona","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7695","title":{"rendered":"Connexi\u00f3 Barcelona"},"content":{"rendered":"\n

Accions comercials realitzades<\/p>\n\n\n\n

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World Meeting Forum<\/strong> Barcelona 2026<\/strong>
13-16 maig, Barcelona<\/p>\n\n\n\n

World Meetings Forum (WMF) \u00e9s una de les principals plataformes internacionals de networking i generaci\u00f3 de negoci per a la ind\u00fastria MICE i de reunions, amb una forta pres\u00e8ncia al mercat llatinoameric\u00e0<\/strong>. A trav\u00e9s de diferents esdeveniments i trobades professionals, WMF connecta destinacions, organitzadors d\u2019esdeveniments, associacions i prove\u00efdors del sector MICE amb l\u2019objectiu de fomentar noves oportunitats de negoci.<\/p>\n\n\n\n

En aquest context, Barcelona va acollir recentment l\u2019acci\u00f3 \u201cWMF Study Mission Barcelona 2026<\/strong>\u201d del 13 al 17 de maig de 2026. Una iniciativa dissenyada per apropar un grup de 25 hosted buyers<\/strong> i professionals internacionals del sector a l\u2019oferta MICE de la ciutat i els seus voltants. A m\u00e9s de col\u00b7laborar en el programa d\u2019activitats i networking, tamb\u00e9 vam participar en el workshop de reunions, que ens va permetre connectar amb buyers i professionals del sector i donar a con\u00e8ixer l\u2019oferta i les oportunitats de la destinaci\u00f3 per al segment MICE.<\/p>\n\n\n\n

Posteriorment al workshop, els participants provinents majorit\u00e0riament de M\u00e8xic, Col\u00f2mbia i Costa Rica, tamb\u00e9 van tenir l\u2019oportunitat de descobrir hotels, espais singulars, experi\u00e8ncies i propostes innovadores, de la m\u00e0 d\u2019entitats i espais de la ciutat com Meli\u00e1, Hilton Diagonal Mar Barcelona, Moxy Barcelona, Renaissance Barcelona Hotel, Torre Bellesguard, Mosaiccos, Tablao de Carmen, El Corte Ingl\u00e9s, This is Med i Drive Me Barcelona <\/strong>mostrant aix\u00ed la diversitat de l\u2019oferta cultural i experiencial que Barcelona posa a disposici\u00f3 del sector MICE.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3<\/strong>: Marta Aldana – maldana@barcelonaturisme.com<\/a><\/p>\n\n\n\n

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IRF Invitational – Incentive Research Foundation<\/strong>
26-29 maig, Scottsdale (Arizona, USA)<\/p>\n\n\n\n

La setmana passada, el Barcelona Convention Bureau va participar a l\u2019IRF Invitational 2026, una de les trobades m\u00e9s rellevants del sector dels viatges d\u2019incentiu a nivell internacional, organitzada per la Incentive Research Foundation (IRF).
L\u2019esdeveniment va reunir responsables de programes d\u2019incentiu de grans corporacions, ag\u00e8ncies especialitzades, hotels, DMCs, destinacions i associacions del sector per analitzar les tend\u00e8ncies que marcaran el futur de la ind\u00fastria.
Entre els temes destacats es van abordar l\u2019impacte de la intel\u00b7lig\u00e8ncia artificial en les organitzacions, la mesura del ROI dels programes d\u2019incentiu, els nous reptes en mat\u00e8ria de contractaci\u00f3 i gesti\u00f3 del risc, aix\u00ed com els criteris que influeixen en la selecci\u00f3 de destinacions per part dels compradors. Tamb\u00e9 es va posar en valor el paper dels Convention Bureaux i DMOs en l\u2019\u00e8xit dels programes d\u2019incentiu.
La participaci\u00f3 del BCB en aquest f\u00f2rum permet refor\u00e7ar la visibilitat de Barcelona davant dels principals compradors del mercat nord-americ\u00e0, detectar noves oportunitats de negoci per als membres del programa i con\u00e8ixer de primera m\u00e0 les necessitats i prioritats dels clients per continuar posicionant la destinaci\u00f3 de manera competitiva.<\/p>\n\n\n\n

Per a m\u00e9s informaci\u00f3<\/strong>: Anna Orozco – aorozco@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Accions comercials realitzades<\/p>\n","protected":false},"author":3,"featured_media":7696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"capcalera":[],"class_list":["post-7695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accions-promocionals"],"acf":[],"yoast_head":"\nConnexi\u00f3 Barcelona - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7695\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connexi\u00f3 Barcelona - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Accions comercials realitzades\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7695\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-01T11:02:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-01T11:02:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2026\/06\/0.Accions-promocionals.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7695#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7695\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"Connexi\u00f3 Barcelona\",\"datePublished\":\"2026-06-01T11:02:29+00:00\",\"dateModified\":\"2026-06-01T11:02:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7695\"},\"wordCount\":486,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7695#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2026\/06\/0.Accions-promocionals.jpg\",\"articleSection\":[\"Accions Promocionals\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7695\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7695\",\"name\":\"Connexi\u00f3 Barcelona - 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