{"id":7713,"date":"2026-06-01T13:02:29","date_gmt":"2026-06-01T11:02:29","guid":{"rendered":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7713"},"modified":"2026-06-01T13:07:16","modified_gmt":"2026-06-01T11:07:16","slug":"connexio-barcelona","status":"publish","type":"post","link":"https:\/\/bcbnews.barcelonaturisme.com\/?p=7713&lang=es","title":{"rendered":"Conexi\u00f3n Barcelona"},"content":{"rendered":"\n

Acciones comerciales realizadas<\/p>\n\n\n\n

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World Meeting Forum<\/strong> Barcelona 2026<\/strong>
13-16 mayo, Barcelona<\/p>\n\n\n\n

World Meetings Forum (WMF)<\/strong> es una de las principales plataformas internacionales de networking y generaci\u00f3n de negocio para la industria MICE y de reuniones, con una fuerte presencia en el mercado latinoamericano<\/strong>. A trav\u00e9s de diferentes eventos y encuentros profesionales, WMF conecta destinos, organizadores de eventos, asociaciones y proveedores del sector MICE con el objetivo de fomentar nuevas oportunidades de negocio.<\/p>\n\n\n\n

En este contexto, Barcelona acogi\u00f3 recientemente la acci\u00f3n \u201cWMF Study Mission Barcelona 2026<\/strong>\u201d del 13 al 17 de mayo de 2026. Una iniciativa dise\u00f1ada para acercar a un grupo de 25 hosted buyers y profesionales internacionales del sector a la oferta MICE de la ciudad y sus alrededores. Adem\u00e1s de colaborar en el programa de actividades y networking, tambi\u00e9n participamos en el workshop de reuniones, que nos permiti\u00f3 conectar con buyers y profesionales del sector y dar a conocer la oferta y las oportunidades del destino para el segmento MICE.<\/p>\n\n\n\n

Posteriormente al workshop, los participantes, procedentes mayoritariamente de M\u00e9xico, Colombia y Costa Rica, tambi\u00e9n tuvieron la oportunidad de descubrir hoteles, espacios singulares, experiencias y propuestas innovadoras de la mano de entidades y espacios de la ciudad como Meli\u00e1, Hilton Diagonal Mar Barcelona, Moxy Barcelona, Renaissance Barcelona Hotel, Torre Bellesguard, Mosaiccos, Tablao de Carmen, El Corte Ingl\u00e9s, This is Med y Drive Me Barcelona<\/strong>, mostrando as\u00ed la diversidad de la oferta cultural y experiencial que Barcelona pone a disposici\u00f3n del sector MICE.<\/p>\n\n\n\n

M\u00e1s informaci\u00f3n<\/strong>: Marta Aldana – maldana@barcelonaturisme.com<\/a><\/p>\n\n\n\n

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IRF Invitational – Incentive Research Foundation<\/strong>
26-29 mayo, Scottsdale (Arizona, USA)<\/p>\n\n\n\n

La semana pasada, el Barcelona Convention Bureau particip\u00f3 en el IRF Invitational 2026<\/strong>, una de las reuniones m\u00e1s relevantes del sector de los viajes de incentivo a nivel internacional, organizada por la Incentive Research Foundation (IRF).<\/p>\n\n\n\n

El evento reuni\u00f3 a responsables de programas de incentivo de grandes corporaciones, agencias especializadas, hoteles, DMCs, destinos y asociaciones del sector para analizar las tendencias que marcar\u00e1n el futuro de la industria.<\/p>\n\n\n\n

Entre los temas destacados se abordaron el impacto de la inteligencia artificial en las organizaciones, la medici\u00f3n del ROI de los programas de incentivo<\/strong>, los nuevos retos en materia de contrataci\u00f3n y gesti\u00f3n del riesgo, as\u00ed como los criterios que influyen en la selecci\u00f3n de destinos por parte de los compradores. Tambi\u00e9n se puso en valor el papel de los Convention Bureaux y DMOs en el \u00e9xito de los programas de incentivo.<\/p>\n\n\n\n

La participaci\u00f3n del BCB en este foro permite reforzar la visibilidad de Barcelona ante los principales compradores del mercado norteamericano, detectar nuevas oportunidades de negocio para los miembros del programa y conocer de primera mano las necesidades y prioridades de los clientes para seguir posicionando el destino de manera competitiva.<\/p>\n\n\n\n

M\u00e1s informaci\u00f3n<\/strong>: Anna Orozco – aorozco@barcelonaturisme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Acciones comerciales realizadas<\/p>\n","protected":false},"author":3,"featured_media":7697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"capcalera":[],"class_list":["post-7713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acciones-promocionales"],"acf":[],"yoast_head":"\nConexi\u00f3n Barcelona - Barcelona Convention Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7713&lang=es\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conexi\u00f3n Barcelona - Barcelona Convention Bureau\" \/>\n<meta property=\"og:description\" content=\"Acciones comerciales realizadas\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7713&lang=es\" \/>\n<meta property=\"og:site_name\" content=\"Barcelona Convention Bureau\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-01T11:02:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-01T11:07:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2026\/06\/0.Accions-promocionals.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mcolomer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"mcolomer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7713&lang=es#article\",\"isPartOf\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7713&lang=es\"},\"author\":{\"name\":\"mcolomer\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#\/schema\/person\/3fc6b66859de7d1dd2e84afaba046551\"},\"headline\":\"Conexi\u00f3n Barcelona\",\"datePublished\":\"2026-06-01T11:02:29+00:00\",\"dateModified\":\"2026-06-01T11:07:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7713&lang=es\"},\"wordCount\":478,\"publisher\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7713&lang=es#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bcbnews.barcelonaturisme.com\/wp-content\/uploads\/2026\/06\/0.Accions-promocionals.jpg\",\"articleSection\":[\"Acciones Promocionales\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7713&lang=es\",\"url\":\"https:\/\/bcbnews.barcelonaturisme.com\/?p=7713&lang=es\",\"name\":\"Conexi\u00f3n Barcelona - 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